1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Thousands of Reciprocal Links in Header and Navigation bad for SEO?

Discussion in 'Black Hat SEO' started by Drokush, Aug 14, 2014.

  1. Drokush

    Drokush Junior Member

    Joined:
    Jun 24, 2010
    Messages:
    158
    Likes Received:
    40
    Location:
    Amsterdam
    Hey everyone,

    Three months ago I was tasked with ranking a branded, brand new wordpress site with about 50 pages of unique content (1000+ words each page with pictures and videos on every page) for relatively uncompetitive real estate keywords (small area, under 500 searches per month). All competition on the first page is either kijiji, remax, or small thin sites with poor on and off page SEO. Few links or low quality links and poor anchor text diversity.

    The one concern I had with the site from the start was that it's actually 2 sites on seperate domains made to look like one. Theres a wordpress site, and a search site. The wordpress site has all the content and is for ranking. The search site looks identical however it's the one that pulls the listings (homes for sale). The way it works is certain navigation links link over to the search site and every search site page links back to the wordpress site through the header, navigation, etc. The idea is a seamless transition between the two for usability. Because of this, there's thousands of reciprocal links back and forth that are constantly changing (hundreds of new listings get added and hundreds sell daily).

    I did what I normally do, drip fed a bunch of diversity links and paid for some monthly rented links. I've got good off-page and on-page and should be outranking everything for these keywords, however it's three months in and I'm sitting around 40-50 with no positive movement over the past two months.

    Obviously I attribute the terrible rankings to these reciprocal links as everything else is normal and competition is easy. However, the client assures me this isn't the problem as they did the same wordpress + search site and ranked it in top 3 for harder keywords and the rankings stick to this date... However, this was accomplished three years ago.

    Looking for any input, are these reciprocal links the problem or realistically should I just cut my losses and start over? I simply can't see thousands of navigation and header links between domains looking natural - however their other site is ranking well with the same strategy and worse seo in a harder niche.
     
  2. himanuzo

    himanuzo Supreme Member

    Joined:
    Feb 10, 2010
    Messages:
    1,342
    Likes Received:
    277
    Location:
    Asia
    Home Page:
    If you run the reciprocal links, Google will find loads of outgoing links in your site....

    Why not one way backlinks? It is enough for this time. For recent Google's updates, think about quality over quantity.
     
  3. SEO Power

    SEO Power Elite Member

    Joined:
    Jul 14, 2014
    Messages:
    2,637
    Likes Received:
    680
    Occupation:
    Self employed
    Location:
    Houston, TX
    Avoid reciprocal links, whether they are between sites you own or your site and someone else's site. Another possible reason why your site isn't ranking well is the new extreme ranking delay introduced into the algorithm a few months ago.
     
  4. Drokush

    Drokush Junior Member

    Joined:
    Jun 24, 2010
    Messages:
    158
    Likes Received:
    40
    Location:
    Amsterdam
    As stated in my post, this isn't possible. It's two URLs designed to work as one website for the user so there are some links in the navigation menu that go to pages on site A and some links in the menu that go to pages on site B. Site B's header also has to link to Site A's homepage.

    Because of this, every single page on Site A is linking at least once to Site B, and every page on site B is linking at minimum twice back to site A.
     
  5. Drokush

    Drokush Junior Member

    Joined:
    Jun 24, 2010
    Messages:
    158
    Likes Received:
    40
    Location:
    Amsterdam
    I figured, however the anecdotal experience with the other site shows you can still get great rankings. It was ranked two - three years ago (still ranks today) though so maybe that is the difference?

    Also, this extreme ranking delay seems to be all over the place with no real proof either way?
     
  6. rankwatch12

    rankwatch12 Regular Member

    Joined:
    Jun 19, 2014
    Messages:
    235
    Likes Received:
    13
    Home Page:
    Bad bad bad... You can't have thousands of reciprocal links in header and navigation..