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ThopHayt Called It: "Zombie Traffic" Actually Google Filtering Buyers...

Discussion in 'Black Hat SEO' started by ThopHayt, Jun 10, 2016.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Read this first: https://www.seroundtable.com/google-zombies-or-likely-22224.html

    So webmasters were seeing large fluctuations of shit traffic starting while back. It get nicknamed "zombie traffic" because the bastards just cruised the site and never converted. At the time, a lot of idiots (pretty much 95% of webmasters) thought Google was sending zombie bot traffic to websites. Dumb. Turns out the likely source is what yours truly has been preaching all along... Google can a finer tune control of its user base than you think. They can grade traffic quality on an individual search user basis... and through behavioral analytics and user tracking (Google products and Chrome) tell which searches are by qualified SERIOUS shoppers and which are random dip shits just looking around. The moral of the story being, Google CAN send websites various levels of traffic quality as well as various amounts of traffic. They likely serve a different set of SERP results to those they feel are quality searchers then those who they feel won't bother converting. So Google can slap you without dipping your overall traffic. Scary shit.

    -ThopHayt
     
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  2. drogon

    drogon Elite Member Premium Member

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    Hmm, you made it sound like G had confirmed this themselves and instead that link just contains more speculation...(that backs up your theory)
     
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  3. xplosiv

    xplosiv Power Member

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    I experienced this last year and still do on a fairly regular basis. I also dropped some lines in the webmaster world thread. There is a NOTICEABLE dip in traffic quality, where conversions completely drop off, whereas days that convert are consistent. Zombie traffic is some really aggravating stuff... sites that are very profitable make $0 on some days. I actually brought this up here a while back, but I don't think anyone replied.
     
  4. LockerWizPro

    LockerWizPro Jr. VIP Jr. VIP

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    Well, I think that we can all agree that Google differ's it's results based on a lot of factors from the users. Google tries to show you result that are relevant to you. If Google knows that I am not interested in actually purchasing anything, it would make sense that it wouldn't show me as many results for things for sale as it would show someone who often purchases things, and is probably looking for something to buy. If I am huge on do-it-yourself projects and always click on wiki hows, instructables, etc... and I search up "Christmas Sweater", it would only make sense that it would be more likely to show something about making sweaters to me rather than someone who regularly searches for and purchases clothing... and the other way around too (If I'm a online shopping addict it would probably be more likely to show me sales). This is beneficial to the searcher and the website, giving both what they want more. I doubt that it's black and white, it's not "Zombie Traffic" or "Likely Buyers".. it's just showing people what they're looking for.''

    EDIT: This doesn't account for the vary in traffic quality, I can't say why people are experiencing that. Maybe google is just testing your site to see what type of traffic your site is for?
     
    Last edited: Jun 11, 2016
  5. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    This makes sense, I have seen this over the past 3 - 5 years but never thought it could have anything to do with Google but more like SEO..!
     
  6. xplosiv

    xplosiv Power Member

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    RuthSam, what makes this zombie traffic a really bizarre issue is that traffic and other statistics remain the same. However, the traffic is extremely poor, tyre kicking broke fucks. They will not subscribe or buy anything. Rankings also stay the same, but the difference is extremely noticeable.

    This is likely a way for Google to try and funnel more business to their adwords, although people are experiencing zombie traffic with that too (conversions drop off when it used to be fairly consistent).
     
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Exactly. This is because Google can still display you in the same position for the same amount of impressions, but show you selectively to a diffeent audience that they believe is NOT qualified "buyers." The effect of this is lookie-Lou traffic that browses your site but rarely convert. Those of you who who are Adwords vets know the difference between "buyers" and "lookers" can make when you choose "shopping" terms vs "buying" terms. The same effect takes hold here, you can get traffic, but its prime traffic that really counts. The rough part is that IF Google hits you with this "Zombie Traffic" penelty its really hard to tell for sure. Especially if your niche has seasonal ups and downs.


    -ThopHayt
     
  8. Bleght

    Bleght BANNED BANNED

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    This explanation sounds too much like a conspiracy theory and I don't see what incentive does Google have to do something like that. I don't see why sending traffic to your website be it even low quality one is a penalty in any way. Even the shittiest possible traffic could make a tiny bit of money with ad networks or something like this, so it's not completely valueless, it's just low value. But low value especially on the huge scale of Google is value non the less. So if Google think your site deserves a penalty, they will not send even the lowest value traffic to you because it would still be some kind of a reward of your behavior, even if you don't have the ability to take advantage of it. Also, why on Earth would Google have two sets of SERPs for different segments? I'm sure they want to show the best results they can to anybody viewing their website, because even the lowest value traffic is something they could sell and earn money on, so it's insane that they would throw it away on a site that they think deserves a penalty.

    TL;DR: It doesn't make a shred of sense for Google to do that (at least in my opinion).
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Its definitely not a conspiracy theory. Google has advanced AI, user tracking via Google Products logged in users, tracking via Chrome users, and some really advanced "user behavior fingerprinting" that looks at a searcher's behavior as they search and predicts if they are a serious buyer or not. Behavioral fingerprinting is much better than you'd think as well.

    If I search for "what is a guitar" and then I search "bass guitars" its not likely I'm looking to buy a bass guitar. But if I search "guitar shop coupons" and then I search "bass guitars" I'm far more likely to be ready to buy. That's a VERY simple outline of the idea behind it (Google can see far more than just consecutive searches) but it illustrates my point.

    The motive for doing this from Google's stand point is likely one of two things... either they believe that your site is better suited to educate shoppers than sell. Or they are using it to do what they always do... reward "good" sites and punish "bad" sites.

    -ThopHayt
     
  10. Bleght

    Bleght BANNED BANNED

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    I'm sure Google could segment people in very smart ways, but WHY would they send you shitty traffic as a penalty, this is a concept that doesn't make any sense to me.

    Your example gives different keywords, of course Google would have different SERPs for different keywords (duh) and the competition for the commerce oriented ones would be higher (double duh). If this is your point, then it's not anything new. If you are trying to rank for both keywords, you would rank higher for the lower competition one and as a result get a larger percentage of traffic without intention to buy. Additionally the search volumes for people that are just browsing is likely to be higher than the people that are going to buy right now and also lead to the result you are describing. This is not something sinister Google does, it's just what you'd expect in the normal state of affairs.
     
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  11. xplosiv

    xplosiv Power Member

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    It doesn't make much sense until you experience it yourself. Several websites that are CONSISTENT money makers suddenly started experiencing a complete drop off in conversions for 5-7 days at a time last year. I mean zero leads, zero sales, when historically they had been rather consistent in generating income or potential income. Also, if you look into it deeper on the webmasterworld thread (easy to find), you will see that this happened around the same time for a number of people, and we had been reporting zombine on/off days with very high accuracy. We experienced it on the same days at roughly the same time.

    It seems to have eased up, I only have this happen to me once in a while now (maybe 1-2 days a fortinight), but it's still there and still noticeable when this happens.
     
  12. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    People have been complaining about this type of traffic for a while. No wonder, that Google is able to sort traffic according to quality.
     
  13. Bleght

    Bleght BANNED BANNED

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    Well, it could be happening, but I still sincerely doubt that Google is doing this on purpose. There might just be times when huge advertising campaigns manage to snag a serious portion of the looking-to-buy traffic with good copy and so on. Or there might be other factors at play. But if Google wanted to do something like this, what you are describing sounds like halfassing it, so I'm pretty sure this is just an emergent situation caused by something else. But who knows, I might also be wrong or underestimating how sinister Google has become.
     
    Last edited: Jun 12, 2016