RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,017
- 11,497
source - Paul Kim
Kprofiles.com is a website that lists profile information and interesting facts about Korean celebrities and K-POP groups. They launched in 2016, just in time to catch the explosive growth in popularity of KPOP in the US, and around the world.
BTS became an uncontested US phenomenon in 2017, with two songs hitting the Billboard Hot 100, a huge performance at the American Music Awards, a New Year’s Eve performance in Times Square, and a remix of their latest single, “Mic Drop,” done by Steve Aoki.
Google searches for information around K-POP groups exploded.
And every major blog and media outlet in the US was writing about the K-POP phenomenon. Including - CNN, BBC, Vice, Business Insider, etc.
And every time they did, they would link to Kprofiles. Why? Because Kprofiles' content style is basically a giant link magnet. They create wiki-style pages for every KPOP group and Korean celebrity that contain basic profile information and interesting facts.
As a result, almost every single major news website in the US has linked to them. We're talking sites like Time, Inc, Forbes, People Magazine, Buzzfeed, Huffington Post, Washington Post, and the list goes on.
They have 1.2 million backlinks to their website from 22,000 different websites. They also have 5,703 links from Wikipedia. If a Korean celebrity has a Wikipedia page, it usually contains a link to Kprofiles as a source.
And that's their moat: This crazy volume of extremely powerful links ranks them #1 on Google for almost every K-POP profile-related keyword and makes them almost impossible to compete with.
And because K-POP popularity has exploded worldwide, these keywords have massive search volumes. Even though their content isn't anything special, they're driving over 15 - 20 million visitors per month through search engine traffic alone.
The only way they monetize is through ads. If we run the math, they're making anywhere between $240K and $480K per MONTH (with estimated traffic of 15 - 20 million visitors/mo). Per year, they're making anywhere between $2.8 million and $5.7 million.
