This site earns around 1000$/month and is sold for $10,000? Is this the reality of selling sites?

The site (from the ss) looks like a PBN website. Anyway, a very poor design.
In the desc, the seller mention that the revenue is over $400/mo, in the last 6 months, but in the monthly profit, he mention $1,173.
He also mention the site is 4yr old, so if the revenue is $400/mo in the last 6 months, but $0 in the rest of the period, I doubt this is a legit one.

I would ask the seller for more proofs, but the gut feeling tells me this is not a good deal at all.
 
There is a key feature:
  • Currently making over $400 per month
SO 10k looks like x25
 
The site (from the ss) looks like a PBN website. Anyway, a very poor design.
In the desc, the seller mention that the revenue is over $400/mo, in the last 6 months, but in the monthly profit, he mention $1,173.
He also mention the site is 4yr old, so if the revenue is $400/mo in the last 6 months, but $0 in the rest of the period, I doubt this is a legit one.

I would ask the seller for more proofs, but the gut feeling tells me this is not a good deal at all.
I think the video proof he shared seems to be legit -

But I can see there was a google penalty recently for the site.

1658268485639.png
 
The pricing is fair. The seller missed out on an opportunity to sell.

Don't look at the profit section on top, delve deep into the financials.

The USD $1,173 /month you're seeing at the top is an average of the revenue for the past one year (July 2021 to June 2022).

However, it is NOT consistent.

The site generated $525 in August 2021, then rose astronomically $3,631 in September 2021 - then $3,258 in October 2021 and $2,988 in November 2021

This is when it was hit by a Google update, I believe - in December 2021 - as revenue saw a sharp decline to $1,145. From thereon, it has been declining to mid 3-figures only. With the lowest being April 2022 with only $199 and June 2022 with only $160.

//

The revenues from Sept through Nov 2021 are the reason why his "monthly average" is so high.

//

In reality the site isn't doing too well and is barely hitting mid-3 figures a month. So a $10K valuation is somewhat fair, considering other aspects.
 
Anyway not stable thing. I think from the such 10 deals, for guys with investment requests - win 5-6 (they get some income after 2 years), rest just bring own cost back in 3-5 years
 
Thanks for the replies guys I love BHW community for such beautiful knowledgeable people. I think average consistent income is what matters the most is the learning I got today
 
Actually for the month of July its 1000$/month though.
You need to take the average for the last 6 months.

Also, there are many other factors that impact a website's valuation.

For example...
  • Your site DA/DR
  • Multiple income streams
  • Traffic sources - Organic? Social? Paid? Is it trending up or down? # of pages driving the most organic traffic?
  • Do you have a newsletter? (email subscriber base)
  • Backlink profile - What is the quality of those backlinks?
  • What is the site SEO health? - Technical and On-Page wise
  • UX valuation
You can dive a lot deeper into each of these items and even add more but I think this is a good overall checklist to take into account what directly impacts a website's valuation or how big will that multiplier be.
 
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