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Thinking of starting a SEO business

Discussion in 'BlackHat Lounge' started by ravid32, May 25, 2016.

  1. ravid32

    ravid32 Power Member

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    I'm thinking of getting office and doing local SEO. My question is how do you get clients? Cold calling? Online and offline adverting? I want to outsource most of the work, will I be able to find people to do work and still make enough money to pay rent?
     
  2. tziahs

    tziahs Jr. VIP Jr. VIP

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    Your first concern is to get a handful of good, long term clients. After you get them signed, you can focus on getting an office space, hire employees, a VA, or cover any other expenses.

    Offline advertising - Check out the local businesses. Do they have a website? A Facebook or twitter page? Are they active and are their customers engaged? Contact these businesses and offer your services, preferably by phone or e-mail.
    Online advertising - Google Adwords and Facebook ads work best, just make sure they are really targeted.
     
  3. legoknekt

    legoknekt Junior Member

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  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    Start off smart: build a website for your business and write informative articles that target local keywords. This won't bring in new clients right away, but I'll explain this in more detail in a moment.

    Referrals are by far my favourite way to receive clients. They usually contact you first, you don't have to try as hard to impress them, and they're way easier to convert due to them already having a positive. However, in order to get good referrals, you need clients, right?

    Not necessarily. You can actually just pay people to refer clients to you (e.g., you pay them for every lead they send you that turns into a conversion). http://www.blackhatworld.com/seo/ho...arning-15-000-a-month-in-three-months.309903/

    An alternative to paying for referrals is doing local charity work. If you can get in touch with a small business or organisation and offer to do work for them for free, you can mention their website on your own or use them as an example of your work for other leads.

    Now, earlier I mentioned building a website for your business. Having a website actually solves a couple of problems you would run into without a website.
    1. You can use your business website as a portfolio for your leads to view. This is much better than sending your client list to your leads, who may bother your clients or turn out to be your competitor looking to take your clients.
    2. Once your website is ranking, you can receive hot leads through the site. These people already know you can rank a site since they found your site through Google, so it makes the conversion process much easier.
     
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