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Thinking of laucning a product

Discussion in 'BlackHat Lounge' started by SpellZ, Apr 2, 2009.

  1. SpellZ

    SpellZ Regular Member

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    So I got this project I'm working on that I want to launch in 3+ months
    Reason for it being that long is because I'm still working on a lot of things for that project, want to set up everything, etc, etc...

    I got a few questions for the people who sold products before or know a thing or two about marketing in general

    1. I'm still debating on how much I should charge for it. I'm thinking between $47 - $97. The information that will be provided is GOOD and was never provided before in this nitche (and this nitche makes over $100,000,000+ a year if not more). If I make it $97 with 70% commision... Maybe I'll have more people jumping on it?

    2. What's the "best" thing to do... Gather e-mails through squeeze page then sell 500 copies at $57, then I'll open the floor to affiliates, and put the price to $97? Or...

    3. What about Ofline Marketing?

    4. As far as "extra payment" goes I will def. make some upsell products to make more money, but what I was thinking of doing is whenever people buy the book, they will be put under a 'special e-mail list' (buyers e-mailing list) and of course.. I'll promote the list and say "If you are on that list, you'll get 2 weeks in advance notice when new products come out, etc" BUT.. I was thinking of charging the list like $3.99/month or something. I mean... its change money, and a lot of people will be lazy to cancel it... and the "new product" can come in 2 months, or 10 years...

    5. If I want other affiliates to jump on, whats the best way to do it? Pa $30 to BHW Staff and post it on the section, saying, "I SOLD 500 COPIES QUICK! SO THE PRODUCT SELLS, HERE IS PROOF, JUMP ON IT AND MAKE MONEY" ? or...?

    Any other info.. willl be helpful.
    Thanks a bunch guys!:pcguru:
     
  2. SpellZ

    SpellZ Regular Member

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    No, no one knows?
     
  3. antsaoo

    antsaoo Supreme Member

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    You Should think about it's value, like : 27 $ for 100 ebooks OMG OMG OMG, Would you buy that shit yourself when you know that can't be any quality stuff. Or rather 197$ Product with decent testimonial and good sales page giving it value which makes customer think "Hmm everything seems so good this must be worth the price"

    Think about it :p
     
  4. Money Man

    Money Man Elite Member

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    You are talking about selling an eBook on how to sell a certain product? That's what I gather, and I'm correct, I definitely recommend the E-mail list.
     
  5. SpellZ

    SpellZ Regular Member

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    Hey antsaoo, yeah that is what I was thinking as well...

    If I sell it for around $27-$47 they might think that its another one of those, "silly products" and just look it over, read it, and then go, "Yeah... not interested", while if I make it $97 just like you said... with killer testimonials, videos, nice sales page.. They'll be like, "Yeah, the guy spent time on it, he is getting good replies, I'll buy it" for sure

    I mean I don't want to sound like a scammer, the information is GOOD.
    It just reminds of of this time on Untz where.. Wealthy? Is it? Chargedd $2000 people for his course or something, and then left with the money after a month.

    Cool, thanks a lot.

    If yo guy any other ideas about the other questions, I'll be happy to hear it
     
  6. SpellZ

    SpellZ Regular Member

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    Nah, the ebook will be about Dating

    What I was thinking of doing is whenever the person signgs up with there credit card get my book, I will also automaticlly sign up to my newsletter which will be $2.99/month

    500 people, $2.99/mth = $1,500

    But here is the thing, I also want to harvest e-mails of people who "didn't pay" ... in a sense that...

    Like.. do you get wht I'm trying to say?

    2 groups of people that I will be sending my e-mails to
    1 Group is for people who bought the book

    One group is for people that.. that something.... and I know "that something" can bring me tons of e-mails, and I can do a nice follow up...
     
  7. Money Man

    Money Man Elite Member

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    IMO, I wouldn't automatically sign people up for your newsletter, especially since you will be charging a fee. I would make it an option.

    I don't understand what you mean about "that something" and as far as the E-mails of the people who didn't buy the book, I'd be careful with that due to unsolicited E-mail; or am I missing your point?

    Lastly, I wouldn't make a post with "I SOLD 500 COPIES QUICK! SO THE PRODUCT SELLS, HERE IS PROOF, JUMP ON IT AND MAKE MONEY" because that sounds a bit spammy and might come off as just another crappy eBook. Just my two cents.
     
  8. SpellZ

    SpellZ Regular Member

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    Well... this is I would like to see happen

     
  9. SpellZ

    SpellZ Regular Member

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    Hmm... What if I realse the product for free, but when you want to download it, you'll need to pay a $3.99/mth fee, which can be cancelled at any time, and that fee will put you on a private mailing list, where once a week I will write something towards 'good dating advice' ?
     
  10. thatGuyy

    thatGuyy Newbie

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    you make 100,000,000 a year and you want to sell your idea's away? lol yes now we can all be millionaires!
     
  11. callmelucid

    callmelucid Regular Member

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    why not put it on a cd (buy them wholesale) then say it is "free" as long as you sign up for your newsletter and pay shipping

    The shipping+handling is $30 (put some other bonus crap with it too in separate cd's to make it look like a lot of stuff) and then they get the first newsletter for free. it keeps charging them until they cancel.

    so you make $30 - cost of cd's plus 2.99 every month on people who are stupid (also make it kinda hard to quit... or better yet... they have to fill out a cpa before they can click on the "unsubscribe" button ;) )
     
  12. SpellZ

    SpellZ Regular Member

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    LOL callmelucid,

    You are one sneaky guy. Respect.

    I dig the idea!


    Quick question,

    Lets say you get 10 orders a day...
    Does that mean you gotta package the damn thing 10 times, go to the FedEx 10 times, etc, etc? Or.. there is an easier way?
     
  13. SpellZ

    SpellZ Regular Member

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    Oh and BY THE WAY

    When you send them the CD... Don't you need to put your address as a 'mail-back' address sorta thing....
    I don't want to tell people where I live...
     
  14. blackmagiquellc

    blackmagiquellc BANNED BANNED

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    you are very noobish spellZ

    And the package thing for $30 is exactly what mike filsaime does.

    Be unique.

    Get a PO Box and make up a name (product name with Inc. at end)

    Then ship with extra stuff. You pay about 5$ each package and pocket $25. Then the newsletter is $50 each month with member access. Get 100 signups a day would be your first week goal

    :)
     
  15. projectx

    projectx Power Member

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    ''The information that will be provided is GOOD and was never provided before in this nitche (and this nitche makes over $100,000,000+ a year if not more).''

    Why sell the ebook, when you can make the big buck$?
     
  16. SpellZ

    SpellZ Regular Member

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    blackmagic, thanks a lot man! Yeah, I will look into it.
    So if I ge ta PO Box, there is no way that they can trace down on who is registered under it? (The name of the person, etc?)

    And as far as newsletter and members area
    $50/month... WOW! Whats with sucha high number? + I was thinking about making a "VIP MEMBERS AREA" ... like a forum right? Well what if only 10 people sign up? (Then I did a horrible job at marketing it, and I should only blame it on myself, you're right) Or what if I get... 100-1000 people sign up or the forums are slow? Or they start asking me like... 3 dating questions a day (lets say 200 people ask out of 1000... thats 200 questions a day that needs to be answered... This is madness! .. MADNESS? THIS IS.. BLACKHATWORLD! *Shiffty Eyes* No, but really... )
     
  17. SpellZ

    SpellZ Regular Member

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    Not sure where you are going with this...


    --------------------------------------

    Oh, and what I thought is...

    Creating a sales page, blah blah blah
    A very similar one like David D'angelo

    It'll have a MINI (can't even scroll) squeeze page, then "CLAIM YOUR FREE EBOOK" when you click on it, it takes yo to the sales-page where it'll talk about the book (and here you can scroll down a lot) and then it'll say, "Claim your free ebook" and underneath it it'll have a "And sign up to SpellZ Private Newsletter for just $4.99/mth" (a checked box), and if they don't sign up, but do end up liking the book, it'll be $9.99/mth if they decide to signup later or something....
     
  18. ashilicious

    ashilicious Junior Member

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    If your idea is not original (ie: you copy Filsame) it is not something to be frowned upon as you can still have incredible success. Is Mike Filsame in the dating niche? I don't think so. Even if he was, the market is way too big just for Filsame.

    Anyhow SpellZ, any monthly subscription for $2.99 is bullshit and not worth anyones time. Charge 10 times more ($27 p/month) and have a lower stick rate, or actually improve the subscription product and charge $27 p/month (or more) for a higher stick rate. Any bum who is begging me for $2.99 for dating advice... forget it.

    In other words RAISE YOUR PRICES!

    Respect man, keep the project moving forward and don't get bogged down.

    Ash
     
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    Last edited: Apr 3, 2009
  19. SpellZ

    SpellZ Regular Member

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    ashilicious, the reason I figured to make it a low price is because I read somewhere that low prices are god because people tend to say, "Yeah... I'll cancel it next month" and never do because the price is so small and never plays a significant part in there finance world. Meanwhile if it is like $27 they might get a little bit more "suspicious"...

    Also, what would you recommend I should do?
    Make a 100 page ebook and make it for FREE, but in order for you to get it, you have to sign up to the subscription...?

    EDIT: You know how in Aweber you can send mass one message to... UNLIMITED AMOUNT OF PEOPLE (as many people as you got) ... Can you attach files as well? And if you do attach the file, do you need to store that file on your site? or you attach it just like you attach a file in a hotmail account, and click "SEND"
     
    Last edited: Apr 3, 2009
  20. ashilicious

    ashilicious Junior Member

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    It's hard for anyone to know what you should do as it will all depend on your skills and what you can offer.

    The first things that come to my mind:
    Promote your main ebook with a subscription backend. Eg. $97 for the ebook with the first months membership included, then $?? per month thereafter. (You can easily set that up in paypal).

    While your doing that, promote your optin form on the side by giving away a lesser valued product such as a real world 'pick up' video or a short report. You'll have to do some nice pre marketing for it otherwise people just won't be bothered.

    Once they are on your list, you can build your reputation with your subscribers and keep promoting your main product with the subscription back end.

    The world is your oyster, just get the thing rolling and then you can try some variations.

    Probably your biggest challenge will be your USP to gain market share or how you will promote your product to pua noobs.

    Good luck,

    Ash
     
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