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Thinking about creating a Magazine

Discussion in 'Making Money' started by GreenGoblin, Jul 27, 2010.

  1. GreenGoblin

    GreenGoblin BANNED BANNED

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    Yea, I know subscription magazines are almost in there casket but I'm looking at from another avenue for advertising my own Management Company which will consist of Models/Producers/Music Artist I feel like it would be good to control that avenue of promotion & advertisement for my own Management company when I need it until then its business as normal. The demographics that the magazine will appeal to will be Urban American with a Pop Culture twist I don't want to be tied up in one niche so deep that's it really doesn't have mass appeal. Now I'm not looking to become a millionaire with magazines if I can make my money back and decent profit to show growth I'm fine with that.. Product placement isn't really a issue I know a very popular Entertainment Attorney who's willing to help me place it in Barnes & Nobels, Wal Mart for a fee of course and I have writers so that's not a issue .

    Anyway, I got a price quote overseas for a QTY of 5k/ 50k
    Which looked something like this,

    QTY 5,000
    $10,239.00
    $2.048/unit

    QTY 50,000
    $72,820.00
    $1.456/unit

    Now what I want to know is the following

    1. Has anyone had any experience advertising in a magazine before?
    If so how much did it cost you? What were pros & cons?

    2. How many people would consider advertising in a new magazine?

    3. How many Magazines do u think a mid level magazine should push each release?
     
    Last edited: Jul 27, 2010
  2. mrbigballs

    mrbigballs Newbie

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    hey bro,

    i dont know shit about the offline magazine business but i just thought i would tell you your sig is funny as hell!

    . . . all the offline mags are looking to get online so i would start looking at an online model if i were you. but my .02 about this really aint worth shit.

    hope u get some insight from people that know the mag biz!
     
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  3. GreenGoblin

    GreenGoblin BANNED BANNED

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    ^^ Yea i was thinking that...prolly be cheaper also, but i do want a offline presence too so u know, but u did give me a interesting idea.
    maybe release 6 issues a year, with a everyday online presence
     
    Last edited: Jul 27, 2010
  4. gonzomcribbinz

    gonzomcribbinz Regular Member

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    I've looked into this a while back. My best advice would be to get the online version up and running and profitable first and then look into distributing a physical magazine.

    This way, you already have a solid base of advertisers to go to and the revenue from the online magazine can help offset the initial costs of printing and distributing the physical format.

    BTW, print mags are HURTING to fill their advertising space even with fully staffed advertising departments. Make sure you talk to a few brokers (look them up in the SRDS in your local library) about the best way to grab advertisers.
     
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  5. Standard

    Standard Junior Member

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    What size magazine are you looking into? The Source size? or small pamphlet magazine?
     
  6. bluesbell

    bluesbell Newbie

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    Printed magazines are slowly dying, in fact, many of them are looking for ways going solely online. Just think about the iPad reception: they see it as the Holy Grail and saviour of the industry.
    Posted via Mobile Device
     
  7. GreenGoblin

    GreenGoblin BANNED BANNED

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    Yea, the source size is perfect..
     
  8. GreenGoblin

    GreenGoblin BANNED BANNED

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    Your stating the obvious, I already made it clear in the first sentence of my post, I did the research already. However consumers are already conditioned to think well established magazines are seen offline as well in bookstores likes Barnes & Nobles etc. So i can be 90% online 10% offline even if I release 2 issues a year I need a offline presence as well, thanks for adding nothing to this thread.
     
    Last edited: Jul 28, 2010
  9. AboutBizz

    AboutBizz Regular Member

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    Greengoblin - I was in the newspaper/publishing business with the last publication I owned about three years ago. There is a better way I'd suggest you consider...
    I agree with the idea of starting it online first, however sites like MagCloud will allow you to put out a print version and only have those truly interested in a print copy to pay for a hard copy. This is a great approach due to the fact you dont tie up your money in actual printed mags which you will always have leftovers and many times cant even give them away. Take the money you would've spent on print and promote the hell out of your website.

    Their site and information on how it works can be found at http://www.magcloud.com/help

    Best of success
     
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  10. cheeee

    cheeee Newbie

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    I think most people would consider advertising in a magazine if it were a highly targeted niche. If for example as you say, you are a general entertainment/lifestyle magazine it might be hard.

    If I were you I would try to distribute into a local market and then find local advertisers. Go around to your local clothing boutiques and offer them a free placement for a month in exchange for allowing them to put your magazines out on the tables. Whenever my girlfriend or friend is trying on clothes or w.e and im waiting I alwayas grab the magazines and check'em out. Its alot less awkward then sitting around playing around with ur smart phone. This would be the market u are trying to capture. Do this with as many business as you can find...and goodluck.
     
  11. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I used to own a business in which we advertised in a magazine. It was a local mag and targeted to new home buyers. I owned a mortgage company at the time.

    We spent 600.00 a month for a half paged ad and the ROI was about 4 times that on average.
     
  12. AboutBizz

    AboutBizz Regular Member

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    Just to add... national ad sales are tough. Heck its tough for the trained pro's who have been doing it for years. Traditional ads are not working like they used to, and that includes local print advertising as well. You will spend alot of time trying to sell ads only to hear they want you to come back when you have readers and are proven. That's the God honest truth... and it sucks but people are careful where they spend money. If you must run ads, (and you must otherwise it looks like no one thinks your mag is ad worthy), then run your own affiliate ads.

    FWIW
     
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  13. GreenGoblin

    GreenGoblin BANNED BANNED

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    Thanks bro, by far the best advice...cheee thanks also, I thought about the niche also and hard it would be to get advertisers.
     
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  14. skipbox.org

    skipbox.org Newbie

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    Newspapers are dead and most are going online, so I don't think you will have much success doing this.
     
  15. AboutBizz

    AboutBizz Regular Member

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    One strategy to consider is to in addition to building your online site (and maybe the POD version of the mag :D ) is to also create a MeetUp group. I did one earlier this year and our first meeting had over 50 people in attendance... 50 quality people. I seriously took a look at creating a package to sell to businesses where we'd hold the meetup, then also sponsors who could buy a table at the meetup. All of this could be promoted with online promotion (AKA Advertising) which was all online...my website, Web2.0, Social Media, Press Releases online and print in papers, TV and radio... you get the idea.

    I'll be you money right now NO ONE in your area or region is doing that?
     
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  16. GreenGoblin

    GreenGoblin BANNED BANNED

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    Thanks for stating the obvious, as i said in my post I'm looking at this venture from a different aspect not to make a heap of money, I want to put it in place for my own marketing & promotional needs when i need, right now I just wanna keep the doors open if i make a dollar great!
     
  17. GreenGoblin

    GreenGoblin BANNED BANNED

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    Nice, yea I get it...i'll look into that, i just got a new price quote from the factory

    $8,322.00
    5000/pc
    $1.664 each is what it breaks down too

    I thought this was a very fair price.
     
  18. AboutBizz

    AboutBizz Regular Member

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    Have you figured out your design costs? If you are going to do gloss or matted you prob already know you'll want higher rez pics and dpi. I started off designing mine using PageMaker then moved to InDesign (I tried Quark but didnt like it). We'd design it and then do the separations in PDF's and ftp to printer. The whole process still amazes me...of course I'm easily amused :)

    BTW whats the size and page count of your mag?
     
    Last edited: Jul 29, 2010
  19. AboutBizz

    AboutBizz Regular Member

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    Get signed up and get a quote from 4over.com. They are a very larger print house. You'll want to tell them you're going to offer printing to clients....which you ultimately may do.

    Check out the magazine Dynamic Graphics for ideas. If you want the mag to look graphically cool/hip...its a good idea starter, plus they sell graphics packages.

    Also a good book for you to get a decent understanding of what to do as a beginner is "How To Publish Your Own Weekly Newspapers, Niche-Market Tabloids & Free Circulation Shoppers" by Thomas A Williams, Ph.D.
    You can part/some/most of it at http://www.scribd.com/doc/17678270/...Market-Tabloids-and-Free-Circulation-Shoppers

    I bought my hard copy for $35 but he sells it there for $15 digital (I think...)
     
  20. GreenGoblin

    GreenGoblin BANNED BANNED

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    My design cost will be free, I have a partner working on it with me, he's great with design work, The content writing with be free I have good USA writers on board who are interested in the project.

    But I think i will step away and start it online get some adsense going, on so it help with any un-forseen cost

    The size will be 124 pages at least no less, I checked my competitors and there around 100 - 124 pages.