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Think someone is clicking on my google ads! What to do now?

Discussion in 'White Hat SEO' started by supramanneke, Mar 9, 2013.

  1. supramanneke

    supramanneke Regular Member

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    Ok, so, I have this problem I stumbled upon. I hope you guys can help me out.

    I have a google adwords campaign running since a while, a smalll one which is costing me just 150?/month.
    Now, after running it for a good while, I didn't see a good ROI on it, and decided to boost it up a little bit, while keeping a close eye on the campaign (which I didn't do with the 150?/month one)

    So, what I did is I raised the daily spending limit from 5?/day to 20?/day , thinking that would help me a lot, because my ad would be visible much more time per day.

    Now, today I just checked my campaign. And apparently, the limit has already been reached at around noon!

    This kind of aroused my curiosity, and I went to check the keywords, and how many times they got clicked etc.
    Now, what I noticed is, a CTR of 15% - 20% on many of the same keywords that I know my competitor is aiming for in his ads.
    Total of clicks on my ad for today : 81 , so CPC was around 0,25
    And not a single conversion happened! Which is not normal, since the conversion rate of the website (which offers an offline service) is quite high.

    So, I am thinking now that my competitor is clicking my ads (or hiring someone to do so). Is this possible? And, more importantly, what can I do about it?

    I decided to stop the campaign for the time being, because I have a feeling something fishy is going on.

    Anyone with the same experience here?

    Many thanks in advance!
     
  2. wowhaxor

    wowhaxor Executive VIP Premium Member

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    Usually G will detect over clicking by a single user and refund the credits within 24 hours or so of it occuring. Now if he has multiple proxies, is clearing cookies and changing browsers (pain the butt so probably not) he may get away with it but I would wait and see if you don't get re-credited (there was a lawsuit a couple of years ago about them detecting stuff and pulling the money back but no re-crediting you so they now make sure to credit you for fraud clicks). If you don't get credit back it may in fact be legit and you just need to tweak your campaign because you're not converting well.
     
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  3. supramanneke

    supramanneke Regular Member

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    Thanks for your answer! It does make sense. But, truly, I am pretty sure it is fraud, because the website does convert. I know because it comes up on a 3rd spot in the normal google results for the same keywords, and for the same amount of clicks, I would get at least 4 registrations, and 2 sales.

    What about clickbots? I am reading some horror stories on this forum about them. Being able to use multiple proxies, clearing cookies and all that shit... In a matter of a few clicks.
    If this kind of bot is used, what can a person do? Man, this would be just plain evil! If I ever find out that my competition is doing this to me... What can I do to stop this?


     
  4. Skyebug77

    Skyebug77 Jr. VIP Jr. VIP Premium Member

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    That is the answer, though if the credit doesnt happen I would still contact adwords sales support and report the user you may think is doing it. I am not 100% trusting of any company refunding credits back on their own.
     
  5. supramanneke

    supramanneke Regular Member

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    Look, I don't want my money back. It's only a few hundreds of Euros. That's not gonna kill me. I just want to make sure that I can advertise with a safe feeling again.
    I think I'm gonna take this advise, and write to them indeed. But, again : if someone is using a bot, I don't think they can do much, can they? I mean, it's almost indetectable, isn't it?
     
  6. wowhaxor

    wowhaxor Executive VIP Premium Member

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    G has some of the best detection, they filter out proxies, they use cookies and they use useragents that identify your browser and customizations to it such as plugins, etc. that make a browser/OS combination unique.

    It definitely would not hurt to write them but they are about the worst in terms of an actual human reading your e-mail, most of the time you get a bot response telling you to read a specific help article based on keywords in your e-mail. Again though I'd try to write them it can't hurt.

    If all else fails you may consider removing the search term that is getting abused and doing some SEO for that search term on an article or lander or something and direct them to your page from that.
     
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  7. supramanneke

    supramanneke Regular Member

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    Wow, that's actually not a bad idea (I was thinking I should stop the ads alltogether). I can see why there is "donor" under your name ;)

    Listen, maybe you could help me understand this. As I said, I raised the daily limit from 5€ to 20€. I did this on the 8th of March (yesterday)

    Now, when I check my website's visitors count, this is what I see :

    Statistics for website.png

    So, you can clearly see more or less the same ratio visits/pages/hits for the days before the 8th. And then suddenly even less unique visits on the 8th, but a whole lot more pages & hits.
    But, if google adwords says I have received 81 clicks, shouldn't that be reflected in these stats? Like at least 81 unique visits? Or am I missing a point here?
     
  8. supramanneke

    supramanneke Regular Member

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    This is also why I think there is something fishy going on
     
  9. mzonas

    mzonas Jr. VIP Jr. VIP Premium Member

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    I would suggest to keep this budget up for a few more days if you say that a few hundred euros won't kill you. When I do PPC for my own stuff I always wait for 7 days before I start looking at conversions and I apply the same principles when I have to raise the budget for a campaign :)
     
  10. fitnah

    fitnah Regular Member

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    try to tell google