Discussion in 'BlackHat Lounge' started by Conor, May 18, 2013.
Haha, asking me as if it were a real possibility...
Hah, nice partnership.
Btw, to make a thread a bit more useful, here's one thinking experiment â€” What would you change about this ad to make it better? (Or, if you were hired by MS to do a completely new ad, what would it look like?)
I know they have a huge marketing budget and all, but I think this isn't the best ad they could've done, and it could be a lot more persuasive (= effective).
My thoughts on it:
- lots of people don't have slightest idea of what "Bing" is, and many will fail to connect term "search engine" to something it represents, eg. google (think, less technical and older people)
- they don't mention any reason/benefits why people should switch to Bing after years of using Google (or another SE)
- Google is their #1 competitor, so, IMO, they should identify most common frustrations people have with Google, and use that as a bait (in any case, it would work better than the ambiguous oneliner they're using now)
- add some incentive? eg. free software/Microsoft games, 30 days of some MS service (maybe a bit unprofessional at this level, though)
- the title looks like something you'd see as an example of "what a bad headline looks like" in a random copywriting book. Just a weak "Make bing your search engine" statement in imperative, most people will just click Continue, after making sure that no box is checked and nothing fishy will be installed.
Anyway, what are your thoughts on the ad?
Well, I know lots of people who simply click "next" without paying attention, so I'm pretty sure Skype gets a nice amount of money from Microsoft for the people who do it without realising. Then you have the computer illiterate people who don't know what it is, and think they need it for their Skype to work. Anything to talk with your granddaughter in Antarctica right?
Now days you can't just click next next otherwise you will hurt your seo and your balckhat lady....
Are you aware that Skype is owned by Microsoft?
I wasn't aware of that... Still, my point remains, I'm sure they get lots of new clients from people who unwittingly click on next without reading.
What point, exactly?
That people will click on continue without even thinking of unchecking the boxes and therefore turning Bing into their new search engine. Mkay?
Yahoo is even worse. They use malware's to force your to use their search engine as homepage..lol
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