Planning to build up an authority site using Adsense as my main monetization method. Which theme would you recommend? Heatmap is easy to use and straightforward but a bit too generic for an authority site, don't you think? On the other hand, I'm not sure whether Thesis will bring in a good CTR rate seeing all of its fancy displays and it also takes a pretty long learning curve to use it to its maximum potential. The only upside I can see is that my site will look somewhat unique. What do you think?