RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,017
- 11,287
Dwayne Lafleur is the Ezoic founder and he shared a tweet where he showed how many websites in your very typical niches (tech, entertainment, home, garden) are getting EPM of $500+ which is just unheard of in the Niche site discussions. Here is a selection of a few of the sites making that much:
Niche: Tech
EPMV: $597
Niche: Entertainment
EPMV: $149
Niche: Home/Garden
EPMV: $121
Monthly Revenue: $100,000 - $200,000
Niche: Dating & Relationships
EPMV: $173
Monthly Revenue: $50,000 - $100,000
Niche: Travel
EPMV: $86
Monthly Revenue: $25,000 - $50,000
Then he shared the reasoning behind why some sites are making $500+ EPMV (which means for 1k visitors, they make $500), whereas many websites in the same niche are not able to cross $20 EPMV.
REASONING:
Niche: Tech
EPMV: $597
EPMV: $149
EPMV: $121
Monthly Revenue: $100,000 - $200,000
Niche: Dating & Relationships
EPMV: $173
Monthly Revenue: $50,000 - $100,000
Niche: Travel
EPMV: $86
Monthly Revenue: $25,000 - $50,000
Then he shared the reasoning behind why some sites are making $500+ EPMV (which means for 1k visitors, they make $500), whereas many websites in the same niche are not able to cross $20 EPMV.
REASONING:
- Commercial intent (writing about your favorite bicycle trails is different that writing about your favorite bicycle brand / model)
- Engagement (some topics people are looking for a quick answer and they are done, the users are more engaged / spend more time/view more pages)
- Audience (some sites get affluent U.S. users that command a high price from advertisers, others don't)
- Device/circumstance (some queries drive more traffic from people on-the-go which may monetize lower - think "how to fix a flat tire on a civic" vs "best tires for a civic". Both auto niche.
- Then he makes a Pitch for Ezoic (sneaky-sneaky )