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There's Gold In Them Hills! Become an SEO Reseller The RIGHT WAY & Make REAL Money..

Discussion in 'White Hat SEO' started by t0mmy, Apr 8, 2015.

  1. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    There's Gold In Them Hills! Become an SEO Reseller The RIGHT WAY & Make REAL Money..


    One of the most common PM's I receive is asking about reselling SEO services. How to do it. How to make money from it. How to find clients. This is a subject which is close to my heart as it's how I got started out in this business.. you can search for some of my threads from my first and second year here where I've talked about this in yearly updates. Recently.. well around a 11 months ago now I took a friend of mine from IRL under my wing, I taught him the ins and outs of seo (he caught on very quick) and introduced him to the world of reselling just like I was introduced back when I started out, he's now doing great. I've come a long way since those early days, met some great partners and formed our own inhouse teams, I've ran some huge projects which have produced income amounts I could of only ever dreamed of starting out.. but I remember my roots and I'm thankful for the opportunities reselling gave me back in those early days.

    For a lot of companies and individuals alike it makes perfect business sense to be Resellers which I will speak about later in the post, being a middle man suits them.

    Check this out.. one of my favorite quotes from one of my favorite movies..


    "The Art Of Good Business Is Being A Good Middle Man"


    I have wanted to put together a post like this for a while but I always felt some people would take it as me just promoting. So firstly...

    DISCLAIMER: I sell SEO services on this forum. I have for many years. It is no secret. What I am about to discuss applies to reselling ANY SEO service.. not any of mine. If you really want to resell SEO then you should find this helpful. Would I love people to resell my services? Of course.. anyone saying otherwise would be 100% full of crap. So again.. this applies to anyone wanting to resell any SEO service.. from any provider.

    OK, now that we got that out of the way let's get down to business..

    SEO resellers come in all shapes and sizes. There are people with a small local presence that will handle a dozen local businesses and make a few grand a month. Heck, it is an easy living. Then there are huge corporations that are nothing more than marketers that outsource everything. Trust me, I know several of the "BIG GUYS" that buy from myself and other vendors here on BHW every month. They have huge offices, they spend $XX,XXX a month on pay per click to promote "THEIR" SEO service.. but they are simply outsourcing the work.. and a lot of those sources can be found here on the forum.

    I'm not saying everyone should strive to open a 100-person call center and get to that level. The same common sense and approach should be used no matter if you are wanting to be a 1-man show that makes $3,000 a month or if you want to try to crack $100,000 a month in revenue with a small staff.


    1. BRAND A NAME

    You will see some "SEO Gurus" online that have a personal website and they offer consulting and bullshit. For this you don't want to use your name. Think of a name that is unforgettable. And make sure the .com is available as well as social media URL's.


    2. SET UP A WEBSITE

    Do you really expect a business to order SEO service from you if you have a website that looks like it was made in 1999? The mentality of some of the "reputable members" on this forum comes into question often when I see the sites they are trying to collect business on. How is a business going to take you seriously if you have a $50 template? Or if it looks like you left your web design duties in the hand of a 10 year old. Plenty of designers on BHW that do a great job for a few hundred dollars. If you aren't willing to invest some money into a good site then stop reading now and don't get into the reseller space.


    3. GET A PAYMENT GATEWAY SET UP

    Fuck PayPal. Not only can they hold your funds but telling a client to send you money to a PayPal address is unprofessional. You want people to be able to go to your website and place an order 24/7. Before you say some stupid crap like "people like paying with PayPal" don't worry.. they still can! A company like 2 CheckOut will let them pay by credit card, debit car or PayPal.

    There are so many SEO scammers and fly by night companies that pop up and disappear and guess what? They all use PayPal. There is a good chance that the businesses you will be talking to and trying to sell have been burned before. The smoother the transaction.. the less likely they are to continue the checkout process. Oh.. also.. PayPal gives you almost no seller protection. Companies like 2 CheckOut do.. more on that in #4 below.


    4. GET A CONTRACT DRAWN UP

    You need a contract. No serious business is going to sign up without something detailing exactly what they are getting every month from your company. You should also want one to protect you. You should also have your refund policy in your contract. If your contract says that you don't issue refunds for any reason and all sales are final then there is nothing your merchant account can do in favor of the client.

    They can cry and beg for a refund.. but if they signed a contract with the refund policy included a reputable company like 2 CheckOut will never side with the customer. Also include your refund in your terms of service on your website and you will be protected from the scum that will try to do charge backs. Don't worry.. it WILL happen eventually. There is always a dickhead client that wants to try to get service for free. Protect yourself son!


    5. GET AN OFFICE

    Ok, you don't need an office.. but you need an office address AND a place to meet local clients that IS NOT a freaking coffee house. "Meet me at the coffee shop" reeks of amateur clown shit. You can rent a virtual mail box for a few bucks a month. I know there are a lot of them in the US for $75 - $150 a month. Take it a step further and get a membership at a local coworking space. They are popping up ALL OVER and I've seen them talked about around here now a few times.

    Most of the requests I receive are from US based resellers so I have checked out a lot of the coworking spaces online. You can get memberships for between $200 and $300 a month at most that will allow you to access the office and work in the general area along with some dedicated time for the conference room.. and then some will give you an actual office for $500 to $1,000 a month. You also get a office address with both options.. this is much better then just a virtual office address. Back home in Ireland I've found ones for as little as 200 Euro a month for 24/7 access, you're not going to be here all the time but at that price it's a steal and will pay for itself 10 fold.

    If someone asks why you don't have a office and have a virtual office you can tell them that you work at home or remotely.. but there will always be business owners that see that as a red flag and will not do business with you.

    The coworking space is the best option for a lot of reasons: If anyone asks if you have an office or wants to meet.. tell them to come on in. It is a professional environment. It will also make you more productive. It is nice to have somewhere to go to work.. no distraction.. no TV.. no beers in the fridge :D

    Every country is catching on.. and there is a good chance there is a coworking space in your state/city/country that would be a good option for setting up shop, I've recently moved to Spain so I'll be on the hunt for one pretty soon. Start with a general membership and upgrade to your own office there when you grow.


    6. GET LEADS

    Don't email spam. Don't cold call. That is what spammers do and businesses get these calls and emails all day long. You will not stand out.. and just blend in and be called a shitty spammer.

    You probably won't have a huge budget in the beginning so I'm not going to talk about PPC or other paid advertising or marketing to get leads.

    Here are three ways you can get business for free.. like a lot of the info in my threads recently the only thing needed is hard work.

    A) Go door to door. Yup, head out in your local city and talk to business owners. Ask them if they are happy with their website (hey, you might be able to get some web design deals out of this.. and that $$ can help you ramp up your business) and then ask them if they know where their website traffic comes from.

    If they tell you they have a SEO company ask them if they are getting a nice return. If they have no idea tell them that you will help them rank and monitor their traffic etc. These are the types of business owners that will see a ranking report, moz report and Google analytics report (that you can generate in 5 min) and think it is gold.

    If they do not have an SEO provider then get into selling mode. Tell them how important local SEO is and pull out your phone and search for whatever they sell. If they don't come up at the top of local results you have a very powerful selling tool in your hand.. PROOF! That is enough to get most business owners to at least listen to you pitch. Some will be a pain in the ass.. and they aren't worth your time.


    B) Talk at a local small business meet up. There are a lot of local meetup groups that meet weekly and monthly.. usually at a local pub or restaurant. Track down the event organizer and offer to talk about SEO and answer any questions. Don't do this thinking you are going to have people sign up on the spot.. but if you start to become a regular at the events (you don't need to talk every time.. just become a friendly face) you will soon have business owners continuing to ask questions. As long as you sound like you know what you are talking about you should be able to get a handful of clients like this on a regular basis.


    C) Bribe your social media friends. If you ask your friends if they know any business owners that need SEO you won't get a response. But if you offer them something they will be all over that shit. Throw out a offer on social media (make it private so just your real friends can see) and offer to pay something like $50 for any business owner that signs up for SEO. They don't need to know what you charge. They see it as a quick way to make a few bucks and will now tell their business owner friends that they "know a guy that does SEO".. and because you are now a referral they will be willing to talk.. much different response then if you just sent them a blind email or cold called them.

    [​IMG]


    7. RANK YOUR FREAKING WEBSITE

    You are going to be selling SEO so don't you think you should rank for some local keywords? Even if you live in such a small town that the local SEO keywords have no search volume you need to do this. Just so you can show a potential customer "look.. type in "XXXX SEO company and look at the #1 spot.. that's us"

    You need to have proof that you are a capable company. Even if you are in a very competitive market like Dallas there are ways to look like the man. Instead of trying to rank for "Dallas SEO Company" (which will be hard on a limited budget) you can rank for terms like "Dallas small business SEO expert" and "search engine optimization ecommerce professionals".. both of these keywords aren't going to bring dick in terms of traffic.. but who gives a shit.. they will be easy to rank for with good onsite optimization and a few links.. and then when you are pitching a business and you tell them to type those terms into Google and your website shows up at #1 you will look like a SEO-God (but not Charles Floate lulz).

    Business owners aren't stupid
    .. there is so much free information available online and they will read it.. so if they ask what you rank for you can show them. That will silence them and they will listen to what you have to say. It isn't hard to find like 10-12 SEO terms that you can rank for by the end of the week.. they aren't going to make you rich but they will make your business look legit!


    8. OFFER SOME DEEP DISCOUNTS FOR TESTIMONIALS

    If you really want to get a good local SEO company rocking then you need to get some business owners that rave about you to all their friends.. who are probably other business owners. I've wrote a thread a wile back talking about how I helped a local business rank for free.. and not even telling them that I was doing it! His business grew very fast and because I did it for nothing he was happier then a pig in shit. Guess what he feels like he has to do now? He tells everyone about me! and it has brought in a lot of new business.

    I'm not saying you need to go out and offer to do SEO for free.. going in the hole negative isn't smart when you start out. But.. offer to do some at "discounted" rates.. mark it up just a bit so your expenses are covered.. the client will think they are getting a STEAL and will be more apt to talk about you to other business owners and they will let you use them as a testimonial on your websites.

    With local SEO it helps to have some actual local testimonials. Ever see the testimonials that look like this: "Great SEO...I am #!" - Joe, New York. Those are 100% fake. But imagine if a potential client saw a testimonial from an actual local business? That gives you instant credibility!


    9. PRICE IT TO MAKE MONEY

    Just because you can get an SEO package on BHW for $500/month doesn't mean you should just sell it for $750 or $900. MARK IT UP AND MAKE MONEY! There are SEO companies that are selling $500 worth of forum packages for $3,000 per month. You want to have a handful of clients paying big money instead of a ton of them paying you a few hundred dollars. It is common sense.

    Don't sell yourself short.. make money. If you are scared of being under bid just troll some companies. Heck, set up a fake business email.. register a 99 cent domain and email every local SEO company and ask them to give you info on their pricing.. say you are a new business and you are getting your website set up and looking for an SEO company. As long as your prices are in the ballpark you will be fine. Sell value.. have a nice office.. have a nice website.. and you can get a premium.. back to that branding again!


    If anyone reading this is currently reselling SEO and wants to chime in with some more tips I welcome it. There is a lot of money to be made doing this.. the key is to do it right as like I said I know of HUGE SEO companies that do this day in and day out! As always I hope you guys enjoy the read. Until next time.. Ciao for now!
     
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    Last edited by a moderator: May 18, 2016
  2. SimpleSiteSolutions

    SimpleSiteSolutions Jr. VIP Jr. VIP

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    F*ckin eh, t0mmy boy! This is one of my long term goals and this thread will now be my bible. Thanks a million for your contributions buddy. Cheers
     
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  3. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Happy to help man and cheers :)
     
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  4. M4XW3LL

    M4XW3LL Jr. VIP Jr. VIP

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    6B got me a lot of clients. You should be well prepared and know how to get attention of the people attending the meetup. Throw in some free audits and you'll convert them to clients sooner than you think.

    You're the man t0mmy!
     
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  5. SEOking222

    SEOking222 Jr. VIP Jr. VIP

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    This is epic post by tommy, got some decent tips....Thumbs up!!!
     
  6. asap1

    asap1 BANNED BANNED

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    Ohh t0mmy my heart cant take all the great information you have been giving us.

    Someone bless this man, I think ima buy you some Peter popoff Miracle water (Anyone from the U.S that leaves their TV on past 3am knows peter popoff :))
     
  7. nikiobicata

    nikiobicata Regular Member

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  8. jak19

    jak19 Elite Member

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    great thread yet again, may be an idea for good seo sellers to have some template sites made up and the resellers can just add their details and pricing
     
  9. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    The leads... this is the sticking point. Leads are the key in any business.
     
  10. srb888

    srb888 Elite Member

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    Should be made Sticky! Real Hi-Quality marketing material for newbies (and Oldbies too ;)) who want to make it big and fast but are struggling to find the How-To's, especially! :)
     
  11. srb888

    srb888 Elite Member

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    Leads are easy to come through advertisement in local newspapers, for example. I had lots of leads in my first offline business, in late 1990s and they were constant. A good ad in a local newspaper can mean prospects coming to your door almost instantly. How you make them your faithful customers is the next step that you should excel in. The third is the quality of your service and timeboundness. Whether you outsource the service or not is not what your customers care about, they want to become 100% satisfied customers, and that's what you need to deliver to them.
     
  12. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Point 3 and 4 clear lots of things to me. Really usefull info. :clap2:
     
  13. Keyboarding

    Keyboarding Regular Member

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    I'm laying out everything I need to do and I am just about to begin this, another of your threads that couldn't have come at a better time.


    How do you go to door to door and not feel like you're wasting your own time?
    I mean just take applying for jobs. That's probably the worst way to do it.

    A) Person who actually matters isn't there/busy
    B) Waiting and waiting only (for a five minute conversation) to be deferred to another phone call or email. ( if this happens either did it right or completely wrong )
    C) Wouldn't have anything with THEIR name on it. No true value at that point


    What do you think of:
    scope out several businesses through yelp/review (yelp/google places/etc), , find whoever's in charge of the website by calling the place ( if they don't have a website then just go for the owner ), pretending to be someone interested in knowing something about the website/having something corrected/some other reason then calling them directly once you have their number.



    I don't have any experience with reselling, I'm only relating it to problems I've come across while doing other things.


    Also does anybody have any tips for a brand name.

    AS in, avoid "marketing" in your domain name. anything along those lines
     
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  14. V

    V Elite Member

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    Thanks for the informational thread, Tommy! I think I can dive in this reselling business. :)
     
  15. Pongocp

    Pongocp Newbie

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    Hello,

    Thank you for this awesome thread, really usefull.
     
  16. BlueSteele

    BlueSteele Regular Member

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    HT for the coworking mention, that's smart thinking. I run a 50 person agency (20ish in PH), and have never had an office. We have always used a coworking space. As far as sitting down at a coffee shop being "small-time", I don't know about that. I have signed plenty of 5k/mo (which isn't HUGE money, but still) in a coffee shop. Perception may be everything, but it seems to me that businesses just want to sit down, break bread, with someone who knows what they are talking about, cares about their challenges, and can get the job done. I work with a lot of agencies with fancy offices and quite frankly, most know jack shit. Fancy office doesn't mean dick IMO. I think businesses are also coming around to the idea that they may never sit down with their agency, or account manager. And/or, they are too busy to do so. I have some clients local to me, and I MIGHT sit down with them once a year, and I usually have to insist.

    I had merchant accounts for years, and recently went pure Stripe. I can't believe I didn't sooner. I still have paypal, as some folks still prefer it, but Stripe is seriously dope.

    Unless you are one confident SOB, charging 3k/mo when you are brand new can be a tough sell. Looking back what I was offering 4 years ago when I got going, I would have laughed at myself. I think it makes good sense to charge a little less at the start, just until you get some traction. Not so little though that people begin to doubt value.

    My .02 : )

    Another great post by Tommy. HT to you sir.
     
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  17. netcelal

    netcelal Senior Member

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    thank you for this awesome share mate !
     
  18. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Well the thing is in today's current job market going door to door will likely get you noticed a lot quicker than filling out a generic application form, the reason being they have so many to pick from, guys with all sorts of degrees looking for jobs they're over qualified for, employers are spoilt for choice they have seen it all at this stage, calling to them personally would help you stand out and perhaps give you an edge! The same applies here, businesses will get calls day in and day out from marketing companies, you may just be the guy to stand out if you can get to the decision maker personally.

    Well that approach is something I get emails in my spam inbox about every day, its used a lot. If you where to do it you would need to get personal like I talk about in the OP.. then it could turn out to be solid yeah.

    Some of the best brand names are crazy words unrelated to the service at all, memorable words, words that will stick in peoples minds.. it can be related to marketing too but must be catchy and memorable.

    Cheers and some solid points you bring up too. I agree with you an office is not essential heck I work most of the time now from my back yard basking in the shade wile the sun beats down - this is why I got in to IM FREEDOM.. but you will get the clients that want the professional touch the type of clients signing on for big long term contracts - they want to see a working space with some staff, a small office or even a co-working space can provide this at a small fee, worth it imo.

    Have not tried stripe but have heard good things, 2co has been great for us and they seem to be all about taking the sellers side if the points in the OP are followed, a major step up from the shambles of PP.

    Haha godda have that confidence though man or you're going nowhere fast! But yeah I do hear ya, I guess it does really come down to confidence - So perhaps go with a price point you feel confident selling.. the OP was an example, as long as you're turning a profit that's the main thing at the end of the day, as your confidence and of course reputation amongst your clientele grows increase those prices.
     
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    Last edited: Apr 9, 2015
  19. TrevorB

    TrevorB Senior Member

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    Great post man. It's nice to see detailed information here once in a while. And I agree that this should be made a sticky post for newbies.
     
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  20. netmoney1

    netmoney1 Executive VIP

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    So are SO WRONG!

    ...it means they are fucking epic ping pong players :)

    [​IMG]
     
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