GNews
Elite Member
- Oct 30, 2020
- 1,677
- 1,072
Long shot theory here.
I feel like the past 10 years, I've not seen a decline in my pages / sites on search (~85%) for one reason, I've always aimed to create content that retains attention. I've loved sticking to the news.
Not only that, I also make sure what I do is original. I don't follow the typical journalist standards. Really, I deliver in a blended grammar format that includes the voice of the "Average Joe American." It tends to hit people more, like "Oh... this is really somebody from the culture" i feel.
What I have seen however, is when I do formats that are demanded by clients... they tend to last for a while, then drop off. Why? It's because most want to use the 'follow what's working' format versus invent. It lasts for a while and people may leech an ROI off this method, but it's not usually long-term.
The key I've seen that seems to really be the final blow in content that does damage though, is neither of the above. It's actually about page retention. I haven't studied all pages I've seen but in those I've had access to, I've notice pages that retain readers gave more 'link juice.' And the page with low retention tend to fall off search, then you see the sites that they link to fall off as well.
Has anyone else had experiences like this, with a close follow up on page retention?
I feel like the past 10 years, I've not seen a decline in my pages / sites on search (~85%) for one reason, I've always aimed to create content that retains attention. I've loved sticking to the news.
Not only that, I also make sure what I do is original. I don't follow the typical journalist standards. Really, I deliver in a blended grammar format that includes the voice of the "Average Joe American." It tends to hit people more, like "Oh... this is really somebody from the culture" i feel.
What I have seen however, is when I do formats that are demanded by clients... they tend to last for a while, then drop off. Why? It's because most want to use the 'follow what's working' format versus invent. It lasts for a while and people may leech an ROI off this method, but it's not usually long-term.
The key I've seen that seems to really be the final blow in content that does damage though, is neither of the above. It's actually about page retention. I haven't studied all pages I've seen but in those I've had access to, I've notice pages that retain readers gave more 'link juice.' And the page with low retention tend to fall off search, then you see the sites that they link to fall off as well.
Has anyone else had experiences like this, with a close follow up on page retention?