Hello BHW, Im Themistocles! Saw some cool journeys here and decide to start my own for some of the following reasons: - Help you if you have any questions or need advice - Get feedback and learn from you guys - Keep myself accountable and just writing down the progress, since I visit this forum 3 to 4 times a week it will give me a chance to update the journey and make progress. In one niche (not IM) I'm an expert but never sold info product in it (online or offline). I want to teach others in the niche how I made money in it. I can't tell you the niche but to illustrate imagine I'm a dentist, now I want to make some info product to teach other dentists how to make money like I do. That's the idea, here's what I want to do, feel free to pitch in. - SALES VIDEO. I started with a sales letter in video first I'll make a copy version in text later. That part is done the first version is 20 minutes long. I'll upload to amazon s3 - DOMAIN. Got a nice domain. - WEBSITE. I'm going to make a wordpress site with squeeze page and sales page (video for starters) - AUTO-RESPONDERS. Need to make at least 7 for starters will use aweber - DOWNLOAD PAGE. For starters to get going I'm just going to make a non password protected page where they can download the course since it's only $37 that's going to be probably no big deal, later I can password protect it. - UPSELL. I'm thinking about making a $37 per month coaching of some kind where they get content and newsletter each money, need to work this out so I can get at least 25% upwell conversion. Later the big upwell is coaching for 5 grand but that is down the road and that is just a few who want handholding. - PAYMENT PROCESSING. Probably click bank to get going, merchant later, I have one but I can't use it for this just my regular business. They told me for info product I have to apply for a new account. - HOME STUDY COURSE. The first version i promised in the sales video is just 7 modules, I'm about to finish module 1, so that will be done this week I hope. - KINDLE. If this sells I'm thinking about sending the home study course to e-lance have them write a kindle version for me, then upload that. - JV. Not sure if I can get jv at $37 so if I get sales I might have to make a more expensive version to try to get some affiliates. - SOLO ADS. My first idea was to promote it with solo ads, so I need to contact ezines in the niche when it's ready. - BANNER ADS. I plan to post banners on the next to drive traffic - TRACKING. Need something that can track and help rotate so i can split test from email and banner promos. - OFFLINE. I might buy a mailing list and run them into a squeeze page, I might have to get a separate domain name so I can track it. Ok, that's so far, what else am I missing?