We have all been there. Started a new site and have headed over to wordpress.org or themeforest or even one of the template sharing sites around the web. We look through a few themes and after a while one catches our eye and we install it. Right? I learnt a while ago not to do this.. Why? Because most theme designers are exactly that.. Designers! Most designers have no real clue about SEO, they are usually thinking about colors and in general just the look of the site. Underneath all that color and and design lies the html code and this html code is what google, at least in part, uses to rank our sites. I know backlinking is also very important. Now this brings me to the H tags. Google uses alot more that H tags to analyse your site I know. But this post is only about how themes use the H tag. The H1 which is arguably the most important tag of all the H tags (although if you read ipopbb's posts this may not be the case) anyway it should be in the heading of your main index and generally talks about your niche. So if your site is about gold fish diseases the h1 on the front page should be "Gold Fish Diseases" However when you click on one of your posts The title of that actual post should become the H1 tags. SO if the post is about "Anchor Worm" which is a type of gold fish disease then the H1 is "Anchor Worm" and the title at the top should either become normal text or as I prefer becommes a h2 or h3 or even sometimes a h4 depending on the site and niche. So in the above example the post will Look like this.. <h2>Gold Fish Diseases</2> <h1>Anchor Worm</h1> this all sounds simple right? Well most themes don't do this, especially the free themes. As a result while I am trying to rank the site I basically use a modified version of Twenty10, After it has ranked I might switch in another theme I have modified. Another theme that does this properly is "ctr theme", however even "heatmap" does not do this properly. And before you start talking about SEO plugins fixing the problem. None that I have looked have fixed it.. All in one seo definitely doesn't and neither does Gregs SEO and SEO ultimate is so touchy about what other plugins you use, it crashes constantly. Anyway if anyone out there has a plugin they can recommend that fixes this situation I would love to hear from them.