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Theme change led to tanked rankings, how long is this gonna last?

Discussion in 'Black Hat SEO' started by cashcrateaddict, Dec 20, 2013.

  1. cashcrateaddict

    cashcrateaddict Elite Member

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    On 5 sites I used a simple, yet non converting theme. Rankings were excellent, and stable.
    I change the theme to a greatly converting theme and profits were 3x-4x during the 2-3 day span the rankings were there w/ the converting theme.
    Now, rankings have dropped from top 3 to top 200. I changed the theme back to the original on 4 of the 5 sites. The one site I left alone actually went back to it's positions even though it still has the new theme. The Other 4 sites who's theme has been changed back to original still has horrble rankings. How long does it take for the rankings to come back?
     
  2. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    If you don't change anything, your ranking drop will last forever.

    Read this. http://www.blackhatworld.com/blackh...01-why-redesigning-your-site-will-you-up.html

    Also read the "Create Authority Site" link in my signature, I discuss page overoptimization there. It is highly likely that your new theme is injecting far more keywords into your pages now, thus killing your rankings.

    Now ... if you switched everything back to their old themes, then eventually you should get your rankings back, though it could take a little while. It takes Google time to evaluate all your internal backlinking.
     
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  3. cashcrateaddict

    cashcrateaddict Elite Member

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    Thanks, well the thing is, I changed the theme back. How long would it take before rankings come back?
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Is your site in google webmaster tools? If so, then request a crawl of url and linked pages from the crawl menu. Should be back in weeks if you do so.
     
  5. cashcrateaddict

    cashcrateaddict Elite Member

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    Did it, thank you.