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The Weight of Wordpress Themes

Discussion in 'Black Hat SEO' started by Graemyx, Mar 25, 2011.

  1. Graemyx

    Graemyx Junior Member

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    Just want to tell y'all this story, showing a bit of how important themes are when using wordpress blogs.

    I have four sites, all wordpress blogs, all unique content and separate themes. One is significantly older than the others and I've just been tweaking it around trying to increase adsense conversions. (all four sites are linked to the same adsense account). Well, I had one site in particular that was performing rather well, and was sitting on the bottom of the first page of G. so I took the older site and switched it's theme to the newer one. The very next day, the newer site was COMPLETELY deindexed except for its privacy policy page that's sitting somewhere around page twenty of big G.

    Really, the only explanation for the deindexing in my mind is that two websites owned by the same person showed such identical html codes from the themes that G took one (the newer one) as complete duplicate content and deindexed it.

    Any thoughts on this?
     
  2. alexandervich

    alexandervich Regular Member

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    How did you check this, did you do site:yourwebsite*com and nothing showed up?
     
  3. R4z0r

    R4z0r BANNED BANNED

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    If your theory is correct the google overshoots with their duplicare content poilicy!
     
  4. losille

    losille Junior Member

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    Sounds like a reasonable conclusion on some levels.

    The only question I have is, what about all the duplicate themes like Twenty Ten around the internet? The most popular basic themes would be penalized.

    If you made the theme with a program like Artisteer and listed yourself as the author then gave it a unique theme name and characteristics then Google could in theory see the two websites as related.
     
  5. lineguy

    lineguy Registered Member

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    This makes absolutely no sense to me.

    The code from your theme is not significant. If you have a good quantity of unique information on a page, google will index it (assuming it's readable by goolebot).

    Now, if you had two sites using the same theme, same code, etc. And they only had a couple sentences of unique content on each... then I can certainly see why one would by deindexed.

    They aren't penalizing a site for having duplicate code, they just don't want to show the same result twice for one search. So, like I said, if each of them have value to offer that the other one doesn't, why wouldn't google index it?

    Are you sure there is absolutely nothing else that could have caused this? There must be.
     
  6. Graemyx

    Graemyx Junior Member

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    I don't see what else could have caused it, and I'm not basing it solely on the duplicate content, I'm saying that I believe because both the sites were on the same adsense, they got lumped together and may have looked too similar.

    I don't see what else could have caused it, The site is a little over a week old, was ranking well and I was backlinking to it. then, the morning after I changed the theme the site was suddenly gone completely.

    Also, they are both realatively small sites, micro niche sites for two COMPLETELY unrelated keywords. So I think the duplicity of them outranked the content that they had to offer each keyword.
     
  7. Graemyx

    Graemyx Junior Member

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    Update:

    sorry for the double post, but after having changed the themes on both sites, the newer one seems to have reappeared in google, though at a terrible ranking for it's keyword. That's another reason why i believe the theme was the major deciding factor in this.
     
  8. navone

    navone Registered Member

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    It could just be that the site was new, you were building backlinks too fast and it got sandboxed.

    However, I do believe that google is more likely to penalize certain themes that are used primarily for adsense only type sites, i.e. clickbump, heatmap, etc.
     
  9. lineguy

    lineguy Registered Member

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    About the theme you switched to, does it use any visual tricks?

    I've heard of people doing some a/b testing and getting boxed because googlebot considered it cloaking. I'm suspicious that some of today's popular themes might have that issue with all the jquery and what-not.

    I have no hard evidence to support that though. Just something I'm afraid to try.
     
  10. boro

    boro Regular Member Premium Member

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    I have sites duplicate content, same theme, same adsense account just aimed at different citys and they rank first page
    so it must be something else
     
  11. DarkNemesis

    DarkNemesis Newbie

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    maybe the theme had a link to a bad website embeded on it. the theme itself can't be seen as duplicate content
     
  12. flexnds

    flexnds Power Member

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    I agree, I don't really don't believe a theme in general could be responsible for deindexing. However, you need to take into account that many themes handle on page SEO differently. Just to list a few

    Navigation (excessive javascript)
    PHP in the <title> tag. (I've seen some designer put blog name | post name)
    I have even seen some designers leave out the wp_head hook
    Compatibility issues between the theme and plugins you were using can cause weird stuff sometimes too.

    That is just a small amount of things that can go wrong when switching a theme.