1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

The Value of a Kendall Jenner Instagram Is Astonishing

Discussion in 'BlackHat Lounge' started by Hawkster, Dec 18, 2015.

  1. Hawkster

    Hawkster Jr. VIP Jr. VIP

    Joined:
    Jun 22, 2013
    Messages:
    3,426
    Likes Received:
    3,615
    Gender:
    Male
    Occupation:
    Listen to everyone - Follow no-one
    Location:
    UK
    Home Page:
    [​IMG]

    Kendall Jenner
    ruled Instagram in 2015. She became the most followed model (43.9 million ? her sister Kim Kardashian and Taylor Swift have just a few more), has the most popular post of the year with 3.3 million likes, as well as the highest liked throwback. So really it should come as no surprise to learn in the age of social media supermodels that product placement with @kendalljenner comes at a costly premium. According toCR Fashion Book, the Estee Lauder model, as well as her peers Cara Delevingne and Gigi Hadid, receive hundreds of thousands of dollars for a single post.

    With the Keeping Up With the Kardashians star reportedly the highest earner, Delevingne and Hadid are close behind, with the models, in descending order reportedly ?valued between $125,000 and $300,000 for a single post across their portfolio.? A former casting director, Frank Spadafora, explained that ?if you want to reach a model?s audience, you?re going to have to pay a hefty additional fee for that.?

    Those three are certainly at the high end of the spectrum, but even Karlie Kloss, Behati Prinsloo, and Miranda Kerr can charge $25,000 to $50,000 for a share on different portfolios.

    It?s obvious that as a model these days, creating a powerful brand requires more than just walking in runways and booking ad campaigns. In fact, it seems that in order to even get those jobs and contracts, an established army of supporters is a requirement.

    For Hadid, who isn?t your traditional model, she?s been able to reach the upper echelons of the industry ? walking in the Victoria?s Secret Fashion Show, scoring a Maybelline deal ? because of her popularity with the tuned-in audience. Delevingne, who has 23.9 million followers, was even able to parlay her modeling career into an acting one.

    It?s a good lesson for up-and-comers: start sharing your #tbts, #ootds, and brunch pics now.


    If your asking yourself the question - why is he sharing that here? The answer is, i have no idea. :D
     
    • Thanks Thanks x 2
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

    Joined:
    Dec 26, 2010
    Messages:
    997
    Likes Received:
    8,032
    Occupation:
    ORM - Branding - Content
    Location:
    United States
    Home Page:
    I thought it was an interesting article, and then you quantified it with having zero reason for posting, and my interest disappeared. Stand by your threads, bro.
     
    • Thanks Thanks x 3
  3. Dbeck19

    Dbeck19 Regular Member

    Joined:
    Oct 19, 2015
    Messages:
    227
    Likes Received:
    97
    Promoting to a largely impressionable audience for that fee is justified for branding/ sales.
     
  4. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    219
    Likes Received:
    64
    Location:
    New York
    I think that very question should be asked among us all for any official/unofficial news of the Kardashians... "Why the hell would i need to be informed this!". Your brutal honesty of confusion is mutual with us all.
     
  5. rob1977

    rob1977 Power Member

    Joined:
    Mar 25, 2013
    Messages:
    775
    Likes Received:
    676
    No but if you want to cash in by making celebrity fan pages she's clearly the one to follow.

    I don't like celebs, so have a free niche on me.
     
  6. richestmaninbabylon

    richestmaninbabylon Junior Member

    Joined:
    Jul 26, 2014
    Messages:
    118
    Likes Received:
    51
    Occupation:
    Getting It
    Location:
    Babylon
    This just proves the power of the masses. People get absorbed by a little drama.
     
  7. hekke

    hekke Senior Member

    Joined:
    Jan 31, 2014
    Messages:
    984
    Likes Received:
    2,091
    Location:
    Sweden
    It is not THAT much if we compare it to tv advertising to be honest. I think the pricing will go up as more and more companies understand the power of social media (it is wide, but it can be broader). Here in Sweden (with 9M people) the tv advertising budget should be around $300K to see a positive effect at all. Usually, the production cost of an ad on Instagram is really just shipping the celebrity the product so that they can hold it up and take a picture with it while in the advertisements on TV costs a lot to produce. Really, it can probably be around $50K-$100K depending on what type of advertisement.

    The pricing will be raised over-time. :)
     
  8. Euphorix

    Euphorix Supreme Member

    Joined:
    Feb 20, 2015
    Messages:
    1,330
    Likes Received:
    798
    Location:
    Mountain View, CA
    The entire Kardashian family = Badass

    Marketing geniuses
     
  9. Dbeck19

    Dbeck19 Regular Member

    Joined:
    Oct 19, 2015
    Messages:
    227
    Likes Received:
    97
    Says a lot about the impressionable people that look upto them as inspirations,

    For marketing purposes they will do just about anything though.
     
  10. Aatrox

    Aatrox Supreme Member

    Joined:
    Feb 27, 2014
    Messages:
    1,432
    Likes Received:
    1,062
    Man, those numbers are crazy.
     
  11. towelfox

    towelfox Junior Member

    Joined:
    Jan 11, 2012
    Messages:
    173
    Likes Received:
    55
    I don't like the hype that surrounds people like the kardashians but you have to applaud the way they have been managed. People lap it up. I'm not into celebrity but I know I should be.