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The Ultimate Guide to SEO Siloing - Dominate Google in 2018

Discussion in 'White Hat SEO' started by splishsplash, Nov 8, 2017.

  1. Francis Begbie

    Francis Begbie Junior Member

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    Okay thank you for taking the time to clarify, ever so much appreciated! I am going to build a new site over the coming months and will apply this approach. I will come back and update at some point.

    Thanks again!
     
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  2. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    You're very welcome! Good luck
     
  3. Ranting Soup Media

    Ranting Soup Media Newbie

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    I would love to hear some of your advice on a brand new site my client has developed. It's adspend-to-conversion ratio is poor.
     
  4. Imz

    Imz Junior Member

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    @splishsplash or anyone else who "gets it" have you any tips or thoughts on Silos which incorporate languages and countries?

    Would this be correct?

    Example.com/en/laptops/hp/product.html
    Example.com/fr/laptops/hp/product.html

    Product.html + top 20 would display on:
    Example.com
    Example.com/$Lang/laptops
    Example.com/$Lang/laptops/hp

    I'd like the country in the url too as the site detects country and displays products specific to that country.

    You could be English speaking but in various countries, or French and in france, Morocco etc
     
  5. ninjabacklinks

    ninjabacklinks BANNED BANNED

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    Oh wow! Thanks for sharing great information and its definitely in my bookmark.
     
  6. KelvyTheBlacky

    KelvyTheBlacky Jr. VIP Jr. VIP

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    Great write up, OP! Thanks a lot. Were you able to make a dummy site by any chance?
     
  7. butter4

    butter4 Junior Member

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    Thank you! :) This helped me alot
     
  8. dekhajam

    dekhajam Jr. VIP Jr. VIP

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    Thanks for your replies!

    What about siloing different services in different locations?

    Q1 - would you combine intent and object or let them split in different directories?

    OptionA:
    example.com/rent/cars/
    example.com/rent/trucks/

    example.com/buy/cars/
    example.com/buy/trucks

    OptionB:
    example.com/car-rent/
    example.com/truck-rent/

    example.com/car-buy/
    example.com/truck-buy/

    Q2 - Would you prefer "location + [intent&object]" or "[intent&object] + location" ?
    (assumption OptionB is better)

    I'm breaking my head around this question since many many hours.I can't find any valuable solution for that problem.
    Is it from google's point of view more important to be an expert on the "car-buy" or in the "location" topic more important?
    Users search for both, also the search volume is nearly the same.

    OptionC:
    example.com/car-buy/state-city-partOfCity
    example.com/car-rent/state-city-partOfCity
    example.com/truck-buy/state-city-partOfCity
    example.com/truck-rent/state-city-partOfCity

    OptionD:
    example.com/state-city-partOfCity/car-buy
    example.com/state-city-partOfCity/car-rent
    example.com/state-city-partOfCity/truck-buy
    example.com/state-city-partOfCity/truck-rent
     
  9. Dinner&Diatribes

    Dinner&Diatribes Junior Member

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    I’ve always thought shorter URLs work better, are you saying the permalinks should literally say site.com/category-name/sub-category-name/post-name? That’s a really long, ugly URL imo
     
  10. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Yes, absolutely.

    There's nothing ugly about it unless you're doing weird silos.


    yoursite.com/mobile/iphone/some-article-about-iphones

    yourcityguidesite.com/usa/california/los-angeles/best-hotels-for-pets-in-los-angeles
    yourcityguidesite.com/usa/california/los-angeles/best-shopping-centers-in-los-angeles-to-take-kids

    Much cleaner than just

    yourcityguide.com/best-shopping-centers-in-los-angeles-to-take-kids

    As a user the first is much better because they can see where they are. For Google it's far better because it helps it understand your groupings. Physical structures are the best way for it to understand. Links are virtual silos. You just generally don't want to go deeper than 3 silos. If you are, your site arch isn't well designed.

    Samsung silo.

    https://www.samsung.com/uk/smartphones/galaxy-s10/galaxy-s10-5g/

    https://www.samsung.com/uk/smartphones/galaxy-s10/

    https://www.samsung.com/uk/smartphones/

    https://www.samsung.com/uk/


    Enough said :)
     
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  11. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Yeah that's fine. I don't like the splitting up of countries like that though. Unless you're a massive authority you're better off just targeting 1 country.

    Google prefers more focused sites. Mega broad sites don't do too well these days. It's gotten worse since 2015-2016.

    They don't like MICRO sites, but they prefer a topic focus.

    You're fine if you silo and focus on 1 silo at a time.

    For example if you have a tech site, don't do 1 laptop, 1 mobile phone, 1 video camera etc. Fill out laptops and computers, then fill out the mobile section. They don't dislike big sites. They dislike massive sites that have no topical authority in specific areas. You'll notice these days sites ranking tend to do well in a couple of areas, and not so well in many others. That's because google considers them a better topical match.

    You can't just go and add a "best laptops" article to your tech site and expect to rank. Even if your tech site is an authority with 1 million searches a month. If you have nothing else related to laptops/computers, you won't do that well.
     
  12. Dinner&Diatribes

    Dinner&Diatribes Junior Member

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    Do you include sub-silos on the main silo page? Like, a quick "click here to go to this sub silo" block? If so, do you use a plugin to create it?

    For clarity:

    On the /uk/ page, you have a block that links to the /uk/smartphones page and another that links to the /uk/laptops page.

    Then on the /uk/smartphones page you have a block that links to https://www.samsung.com/uk/smartphones/galaxy-s10/, etc.
     
  13. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Yes, I usually create some sort of manual structure to link to inner silos for both users and google.
     
  14. Yugenrai

    Yugenrai Jr. VIP Jr. VIP

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    I don't really have an issue siloing my sites but I have been trying to wrap my head around this.

    Let's say I start a new site about beauty and I have multiple categories specific for reviewing products such as.

    /body/body-wash/product-review
    /skincare/masks/product-review
    etc.

    If I want to write an article on "how to get rid of acne" should it go under /skincare/ or is it better to start a new subcategory /skincare/acne but then the problem lies again if I want to create an article on dry skin, oily skin, etc. meaning I have to create a new subcategory for all of em. I personally think its better to just lay it under /skincare/how-to-get-rid-of-acne
    but would like to know your opinion as well.

    Another question I have is, what if the SERPs are not utilizing physicals silos and only virtual silos, would you still recommend going with the physical silo route based on the SERPs?
     
  15. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    This guide is yet useful in 2019 and even beyond thanks mate for writing this guide, it’s also nice to see you have kept it updated too
     
  16. chrsplmr

    chrsplmr Jr. VIP Jr. VIP

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    Great guide for basic physical silos , I have really seen great result with floating silos without a physical structure.
     
  17. ZeroDefects

    ZeroDefects Jr. VIP Jr. VIP

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    @chrsplmr
    Can you clarify the definition of a floating silo?
     
  18. chrsplmr

    chrsplmr Jr. VIP Jr. VIP

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    Floating silo is a non physical silo structure so if on Wordpress you would not set up as mother child but simply write the silo structure onto the slug
     
  19. whysee

    whysee Newbie

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    Thanks for sharing. Sort of a wake up reminder. So logical in terms of better readability and flow but somehow didn't occur to me when I did my sites.

    It seems easy if I am on Wordpress, but a couple of my sites are static sites and I have a habit of dumping all of them inside the public_html folder. Lol..

    Is it better if I were silo all the html/php files in existing sites, or just leave it be and apply the knowledge to the next new site? Would it affect current rankings drastically if I were to do the former?
     
  20. ChesterF

    ChesterF Jr. VIP Jr. VIP

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    What do you use for your category list? The amazon list is good for products but no so great for writing about services / non commercial angles.