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The Ultimate Guide to SEO Siloing - Dominate Google in 2018

Discussion in 'White Hat SEO' started by splishsplash, Nov 8, 2017.

  1. moneyflower

    moneyflower Power Member

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  2. King89

    King89 Registered Member

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    I read an article few days ago where google confirmed that it is not essential.
    Can't remember where I read it.

    Of course you should do that link structure anyway, but it is not the way to give your site a main boost or something like that.

    It is something that is a basic part of seo, beside dozens of other things you should do. Nothing major.

    When I find the article, I gonna post it here.

    @tNK let me know how I can help you with it. Let's discuss it on here, so we can give some value to other members, or even we get more input from others, too.
     
    Last edited: May 14, 2019
  3. nodyguy

    nodyguy Jr. VIP Jr. VIP

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    Google also says that link building is forbidden and you should focus on Content, and you're still here on BH forum :)
    Don't listen to what Google "confirms", instead go with what working.
     
  4. King89

    King89 Registered Member

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    I only mentioned, siloing is not the holy grail. It is important for basic seo. But it won't do shit without doing other basic seo tasks.

    Of course it works, but it is not a standalone solution.
     
  5. nodyguy

    nodyguy Jr. VIP Jr. VIP

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    I get what you're saying.
    There aren't standalone solutions in SEO, however, proper silo is more than a basic seo technique.
    Doing it right will boost your relevant and will use the maximum potential of your link juice.
     
    Last edited: May 14, 2019
  6. cx3571

    cx3571 Regular Member

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    Read Google and... do the opposite: it will work great !!!
     
  7. fillionaire

    fillionaire Newbie

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    Always remember - GOOGLE LIES
     
  8. shieldone

    shieldone Junior Member

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    I use Silo on one of my websites. I work for online marketing agenture and I manage a few websites. Silo is a great way how to have everything in summary. I hope that your article will help others to decide how to manage their websites.
     
  9. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    You say that with such certainty. How many properly silo'd authority sites have you ranked? Have you compared different structures?

    I have.

    And I can tell you with absolute certainty based on real world experience that if you properly silo a site, you will achieve significantly better results.

    What does better mean?

    This is what I've observed :-

    1) The site ranks for a lot of keywords very quickly. Within 6-8 weeks after only receiving a handful of backlinks.

    2) It tends to outrank more generic/sloppy sites that don't have the topical relevance, but can be very very powerful in terms of authority/backlinks.

    3) It gets exponentially stronger after 6 months when you have filled out quite a few silos. You notice a 1+1=3 effect where everything within certain silos you've added a lot of content to starts to rank a lot better.


    Overall sites are just easier and stronger. When new content is added it ranks fast. Silo pages rank for broad keywords too which is a sign google understands the site.

    If you have a silo about, let's say dog toys, containing articles like "Best Soft Toys for Dogs", "Best Toys for Small Dogs" and perhaps a couple of sub-silos, then a sign it's done right is you should be at least on page 5-6 for "dog toys". You wouldn't expect to rank page 1 for "dog toys" with a review site. An ecommerce site can. Google doesn't tend to rank heavy content pages for ecommerce terms like "white shirts", "dog toys" and so on, BUT, it should be ranking your core silo page, since it contains lots of articles of interest to someone searching for the generic "dog toys".

    This is how you know you have a site google loves. Your silos will rank for the ecommerce type/generic terms, and your articles will rank for the best/review/top + other longtails.
     
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  10. Ashway

    Ashway Regular Member

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    Hi Splishsplash, i am bit confused. Can you please have a look at my site and let me know if its siloed correctly?
     
  11. damzrox

    damzrox Registered Member

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    great report, thanks for sharing
     
  12. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Sorry but I'm not able to individually look at people's sites. This would be too time consuming and amount to a free consulting service worth a lot of money.

    I'm happy to write guides, share my knowledge and answer specific questions, but I can't do free-setups or analysis for people.
     
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  13. Francis Begbie

    Francis Begbie Junior Member

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    Great article, Tom. Thanks for taking the time to share.
     
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  14. Francis Begbie

    Francis Begbie Junior Member

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    For a non-ecommerce site would the following be okay, when example 1,2,3 are variants of a type of service but in their own right are distinct from each other?

    services/example-1
    services/example-2
    services/example-3
    services/example-4
    services/example-5
    services/example-6
    services/example-7

    And then ensuring that the most recent blogposts related to that particular service are pulled onto the page to help with siloing?

    Thanks
     
  15. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    One of the things with siloing is, you need to avoid generic words like 'services', since those aren't topics.

    Ie, if you had a monitors topic, you wouldn't have things like monitors/wide, monitors/super-wide because those aren't topics.

    You want to stick with actual topic words in your physical silos.

    For example, you're an seo service provider called john smith. You wouldn't create

    johnsmith.com/services/seo

    You would have

    johnsmith.com/seo

    johnsmith.com/seo/guest-posting

    johnsmith.com/seo/pbns

    johnsmith.com/seo/on-page


    Then inside your seo silo you could have

    johnsmith.com/seo/hire-me.html or johnsmith.com/seo/services.html (I write html so you can see the difference between a page/node and a silo)


    You might have guest post and pbn services, so you could have your seo/services.html page which is more general and talks about hiring you as a consultant, but also have a johnsmith.com/seo/guest-posting/johns-guest-posting-service.html and johnsmith.com/seo/pbns/buy-pbn-posts.html

    You can create a menu called 'Services' that links to the services, but you still maintain your physical silo structure.

    Your virtual silo structure doesn't have to be 100% tight and it shouldn't as that's unnatural and too constrained.

    And you make sure your services pages are actually targeting searches. "Guest Post Service" has searches. There's no point having a guest post service page in a guest post silo called "Superhero Link Builders Package" for example. It won't gain any ranking benefit from being in the guest post silo.

    The goal is to make your site more informational, so if you want to sell seo services, you build up silos and sub silos with topical relevance in seo topics, then have a page in there targeting a group of keywords for seo services.
     
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  16. Francis Begbie

    Francis Begbie Junior Member

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    Okay thanks for clarifying, if Services was to become Solutions (as in messaging solutions) would that, in your opinion make it less generic?

    Thanks
     
  17. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    Well..

    Is "solutions" a topic?

    Do you get sites that specialize in solutions? Is it a topic you can learn about and and become an expert in? If you the answer to these questions is no, then it should not be a silo, ever

    The goal isn't to make something "less generic".

    Google isn't going to look at your "solutions" silo and say "Ok, this site is an expert/authority in solutions, so he'll rank for all the solutions longtails.

    What about dog grooming solutions? Fitness solutions, fishing solutions, health solutions, tech solutions, marketing solutions. Any sort of solutions. It isn't a topic. At all.
     
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    Last edited: Aug 10, 2019
  18. Francis Begbie

    Francis Begbie Junior Member

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    Okay, if there were these solutions grouped in the following it would be better, for example, however please note that solution would be the actual solution, like email and then sub solution could be bulk email marketing:

    Example.com/solution/sub-solution
    Example.com/solution/sub-solution
    Example.com/topic
    Example.com/topic

    Then this would be better? Would it be a problem to have an inconsistent nav where Services is only the name in the navigation but does not links through to an actual page? However the others, like about-us for example would actually link through to a page?

    Thanks a lot!!
     
  19. splishsplash

    splishsplash Jr. VIP Jr. VIP

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    No, you don't silo based on services. That isn't a silo, it's just a services section like every other company has.

    There's no difference between email marketing and bulk email marketing. Email marketing is a topic, but an email marketing solution is not a topic, it's just a single page offering a service.

    A silo needs to have at least 5 pieces of content within it to support the topic and build relevance.

    The navigation is linking through to actual pages.

    johnsmith.com/seo/guest-posting/johns-guest-posting-service.html and johnsmith.com/seo/pbns/buy-pbn-posts.html

    They just aren't lumped together in a "services" silo. They are contained in the topical area where they belong and linked to for the user from a services menu.
     
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  20. Imz

    Imz Junior Member

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    Some really interesting debates in this topic, found it at a good time as I'm reworking my ecommerce site and looking into Siloing.