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The Ultimate Guide to Niched Guest Posting (Crazy ranking, for free)

Discussion in 'Link Building' started by yakuzaemme, Jul 16, 2018.

  1. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    By having high-valued moneysites, public PBNs aren't reliable enough and private PBNs is too time-consuming and needs a lot of upfront investments. That's where guest post outreach comes into place.

    The reason most people fail with GP outreach is mainly two reasons:
    • a) The people you contact are within the wrong niche
    • b) Your initial email is straight up.. wrong

    For this guide, I'll be covering both how to scrape the ideal targets, how to filter these nicely, and lastly how to properly write the initial email that will result in a higher success rate.

    Been doing this method for super-niched topical blogs and websites. Out of 6000 emails sent, I've so far got 350 positive replies of website owners with high metrics, accepting, for free. That's a success rate of 6% and is both cheaper and will outrank any PBN on the market without a doubt.

    #1: Scrape websites:
    You need a tool that's capable of three things: scraping google, websites and website metrics (domain authority, whois information, domain age, indexed pages etc).

    I prefer to use Link-Assistant, a pretty unknown tool in this forum but really, really good. Their Professional edition is at $124, but I found the discount code "Summer" online (not sure if it still works) that will let you grab it for $49. It's a steal, to be honest.


    The tool has different scraping options. In the backbone, these are ways to search google and scrape the websites for common terms, thus deciding if it's suitable for you or not.

    [​IMG]

    Guest Posting:
    The most common and basic one. It will scan Google for websites given your keywords that has the words "guest post" indexed. If they've posted one guest post, they are likely to do it again.

    Reviews:
    Same goes for here. Scan the website for the term Review. This is perfect for Amazon affiliates, as you are able to do a review guestpost with your affiliate links.

    Commenting:
    Scan the website that has pages with your term plus a commenting field. I prefer to stay away from these.

    Giveaways:
    Same for reviews but with the term Giveaway.

    There are a few more options for you to check out. The one that's most interesting to us is the method "Guest Posting" and "Topical Blogs".

    The next step is to fill in the keywords. Obviously, do your keyword research, but the main takeaway here is that you can be fairly broad. We will filter these later to be super niched.

    [​IMG]

    For the sake of this tutorial, we'll be focusing on dog toys.

    It will now scan Google based on your keywords and search method chosen in the previous step. It'll gather data such as page title, meta description, domain age, indexed pages and other useful data.


    #2: Filter to find super-niched prospects:
    From these 4 keywords we get a list of 1300 possible prospects.

    [​IMG]


    All these are found using the set keywords - but that doesn't necessarily mean that they are super niched. We want the most bang for our bucks, creating a highly relevant link profile.

    For the filtering, I like to stick with Title and Meta Description, and pick those that contain certain words. For this example, we'll use the words "dog", "puppy" and "pet.", "pets", "pet ". Notice that there's different variations for pet, and we're filtering only if a sentence ends with pet (with a dot at the end) or if it has a space after - since else it will match words such as petrol and peter.

    This will leave us with websites having either of these words in either title or description - meaning the website is most likely about this topic.

    [​IMG]

    You can only do one by one for now, I've sent in a support ticket asking them to allow multiple word selection though. What you then get is a list filtered on these words.

    Right-click the entire selection and select Status->Fill link request form.

    [​IMG]


    After this is done, hop back into filter and switch so it only displays the new Status of the websites. This will leave you with a new list, only containing these highly-matched ones.

    [​IMG]


    And we end up with over 1000, super niched websites. Time to filter some more, shall we?

    [​IMG]


    Go to the column section (top-right), and choose these columns:
    "Prospect Domain", "Title", "Meta Description", "Prospect Email", "Domain Authority (Prospect)", "Status".

    Select the entire list and click "Prospect Email". This will scan the entire website, who-is information and forms to find the websites main email address. This might take a few minutes so leave it running.

    After that, head back to filter and add a second filter - that email address must contain "@" and does not contain "abuse". This will filter out all websites where we couldn't grab their email, and those are useless for us anyway.

    [​IMG]


    And there we have it. Our list of super-niched websites, very relevant to our topic, with their email address.

    Second step now is to fetch Domain Authority. We all know this isn't the best metric to determine strength by - but it's something. This will be useful for when emails are sent out and if a website is asking for a fee, it's quick and easy to see if you should just ignore their email (low DA) or look deeper into it.

    I usually filter by DA 15+, and for DA 40+ I'm considering to pay a small fee (no more than $25).

    Export all the prospects to a CSV, and open Word. It's writing time!


    #3: Drafting your outreach email:
    What do most people do wrong when it comes to outreach? You are too direct, not looking to create value for them or build any relationship. Try to speak through the screen and actually seem eager to build a relationship for this and future partnerships and you'll have a much bigger success.

    That's a lot of fancy words, but how does it look like?

    A commonly poorly written email:
    Code:
    To whomever it concern,
    
    I wish to post an article on your site. Can I do this and what are your requirements?
    Thanks,
    
    And surprisingly enough, there's a lot of people who do exactly that (I get about 10 of those a day, straight to junk mail).

    What if.. you be more personal and try to bring value?

    Code:
    Hi there!
    
    My name is Adam, founder of www.bestdogtoys.com. We're a US based blog 
    following the different trends of dog toys and constantly look for new things 
    on the market - and that's actually how I found your website.
    
    I love the stuff you put out and must congratulate you on that! I was wondering 
    if you're offering guest post services - as in one of our professional writers within 
    the dog niche draft up a nice blog post, that you may share on your site. 
    
    The article will of course be written by a professional copywriter, with SEO in 
    mind (to drive traffic to your website) - and free of charge for you. If we could 
    mention our site in an unbiased and natural way - that would be great.
    
    Let me know what you think! Would love to see if we can create a long-term 
    partnership and do lots of fun stuff together in the future that's benefitial for both of us!
    
    All the best,
    Adam
    www.bestdogtoys.com
    
    See how we're looking to add value rather than just piggyback from their hard work? With this type of approach, more often than not, you will be accepted to post for free with the hopes of future partnerships together (which you should consider, as partnerships are the foundation of a successful business - but more on that another time).


    #4: Sending the email blast:
    The final, and easiest step. Head over to Mailchimp, register a new account and set it up with your domain. You will be given 2000 emails for free. If you need more, it's just another $20.

    Import your CSV from Link-Assistant, and paste your email text (as raw text, HTML emails have a harder time reaching Inbox). Make sure you're sending from a personal email address (like [email protected] instead of [email protected]).

    Within minutes (literally), you will have your first replies. This is a screenshot of my latest sendout (500 emails). The blast was done 11:38, and replies were dropping in constantly for the next 72 hours.

    [​IMG]


    Now it's just to get your writer ready and provide them with a topical article with a few links with good anchor diversification, and watch your ranking explode.

    Best of luck!
     
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  2. javabro

    javabro Jr. VIP Jr. VIP

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    Nicely done.
    Well, most of the niche related sites I can ask for a link are my direct competitors. :) So, that's not gonna happen.
     
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  3. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    I doubt that to be true.. What niche are you in?
     
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  4. javabro

    javabro Jr. VIP Jr. VIP

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    Are you seriously asking to post niche in a public forum? ;)

    You see.. your niche is dog toys.. (in the above example)
    Check your screenshot.. some of the websites are
    Edit: [removed-site]
    Edit: [removed-site]
    etc..

    These are your direct competitors. It'll be like handing out your newly made website (without rankings) to your competitors asking for guest posting.

    The good thing is you have other pet related sites. Mine, not so much.
     
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    Last edited: Jul 16, 2018
  5. 710fla

    710fla Jr. VIP Jr. VIP

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    I use Scrapebox to do something similar, thanks for the guide though! Really detailed and definitely useful for those on a budget
     
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  6. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    I don't see the problem with posting your niche, but fair enough if you don't want to! :)

    Absolutely, some of the websites will be direct competitors (as in other affiliate sites). These will most likely ignore or want to trade links, and I'm sure you know relevant do follow links can in some cases even benefit rankings.

    The point is that you will reach hundreds (or thousands) of non-competitors, or possible partnerships.. One perfect example of this is that one of the websites I emailed was a "competitor", but they're only selling pre-owned watches. We ended up with them posting an article of "Pre-owned vs New Watches" and featuring us as the new alternative, with pros and cons. In the end, you gotta be creative of how you do business :)

    PS: Check my comment in your quote, let's not index their websites on a blackhat forum.
     
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    Last edited: Jul 16, 2018
  7. javabro

    javabro Jr. VIP Jr. VIP

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    Yeap totally agree. Found that article you mentioned. (p-go-ra) Nice work. :cool:

    PS: I removed the links..
     
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  8. danixD

    danixD Supreme Member

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    All the Link-Assistant software have an update once or even two every year camouflage as " google update" and if you don't pay the update they will stop working. Definitely expensive not cheap at all
     
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    Last edited: Jul 16, 2018
  9. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    Didn't know that. I just read their terms, you can buy the search algo update for $4.17/month (first 6 months free). And all updates and bug fixes are free forever.

    Good catch though!
     
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  10. ritafairclough

    ritafairclough Regular Member

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    Nice post! Many thanks.

    About the competitors thing..You could of course move to a neighbouring niche such as "dog care" or "pet insurance" and pitch your site. Still relevant and you avoid your competitors :)
     
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  11. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    Yeah absolutely, ScrapeBox could probably do something similar. Do they fetch data such as Domain Authority as well?

    Let me know if you want me to capture the entire queries LinkAssistant does with Google so you can replicate in Scrapebox.
     
  12. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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  13. sherpasean

    sherpasean Regular Member

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    The tool you're using is part of the SEO powersuite tools right?
     
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  14. KingKane

    KingKane Junior Member

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    Surely a great post from you Op.
    i did really liked the idea of using mailchimp.
     
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  15. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    Yes exactly! You can buy it separately too. :)
     
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  16. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    Exactly! Thanks! :)

    Yeah, as long as you have a domain you get 2000 free, with extremely high delivery rate - so that's very recommended. Just make sure to draft the email nicely so a lot of people don't spam report it.
     
    Last edited by a moderator: Dec 19, 2018
  17. Bladharkje

    Bladharkje Jr. VIP Jr. VIP

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    Very nice and helpful guide indeed @yakuzaemme

    What I always wonder, how do you come up with a topic/title for the article if they have agreed to place a guest post or do you give them some topics up front?
     
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    Last edited: Jul 17, 2018
  18. yakuzaemme

    yakuzaemme Jr. VIP Jr. VIP Premium Member

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    Well the point with a guest-post is that you borrow their blog to make a post. Meaning, you are the one who should write the article.

    It's important here to remember that you're not posting on a PBN - it's a real audience who will read your post, and Google expects your topic to be relevant (for both websites). Be a little creative and find a way to mix your brand/website with something in their category and you're good to go.

    Lengthy articles outperform shorter ones, good link ratio, anchors and all that stuff is important too - but there's plenty of information online how to do that :)

    Best of luck!
     
  19. lbhbochc

    lbhbochc Regular Member

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    Link assistant is so valuable (actually, all of SEOPower Suite is), I've been using the method for a while now.

    The problem I'm having is just getting them to respond. I have a feeling I'm not writing a compelling enough subject line.
     
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  20. hiepdn

    hiepdn Junior Member

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    What’s your response rate? I think usually just mention that you are going to pay for link will get their attention.