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The term "incentivized"

Discussion in 'Affiliate Programs' started by pure1, Dec 31, 2007.

  1. pure1

    pure1 Newbie

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    Hi

    Can someone please explain what "incentivized" means in terms of search marketing.
     
  2. panthr

    panthr Newbie

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    Basically it means that the visitor is being rewarded for clicking on the link. But if the advertiser is looking for a genuine consumer who in turn buys their product, they are losing out because the product is not the main attraction. So the clicks are not beneficial to the advertiser. Hope this helps :)
     
  3. clopper

    clopper Regular Member

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    offering an incentive to complete an offer such as giving cash/points/whatever. On that note I'll give ya 2.00 to fill out a simple form...
     
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  4. artswerdstone

    artswerdstone Power Member

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    Please see one of best definitions at:

    Code:
    [URL="http://www.marketingterms.com/dictionary/incentivized_traffic/"]http://www.marketingterms.com/dictionary/incentivized_traffic/[/URL]
     
  5. artswerdstone

    artswerdstone Power Member

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    Oops! Pure1, you can't see yet the URL hence you don't have the qualifications yet.

    Fair quote from marketingterms.com:
    "incentivized traffic ... Visitors who have received some form of compensation for visiting a site. ...Incentivized traffic is widely regarded as of a much lower quality than unincentivized traffic. Incentivized visitors typically do only what is necessary to gain the incentive and nothing more...."

    I hope that makes you clear about.
     
  6. Afilliation

    Afilliation Newbie

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    Hi,

    I'm new to the forum.

    I have to say that I'm still not sure about the boundaries of Incentivized traffic. Can you clear me on the following please ?

    I'm marketing a CPA for a free Maybelline Mascara that pays 1.85 for a zip code submited.

    1. Can I run an Adwords campaign stating ?
    "Free Maybelline Mascara"
    Get a Free Maybelline Mascara
    www*whatever*.com

    Is this incentivized marketing ? But that is what the publisher is promoting ? The banners he promotes all say the "get a free macara". Should I redi-rect a link to one of my own landing pages with the banners ? Say a blog ?




    2. I find a cpa campaign of the type "get a free something". I pick something recent on the news and run and adwords campaign pointing to the landing page:

    "Guilty or Not ?"
    is such and such guilty?
    Vote to win Iphone
    www*whathever*.com

    When viewers land on my page, they click either yes or no and are taken to the promotion page.

    Was this incentivized ?
     
  7. Whisker

    Whisker Moderator Staff Member Moderator Premium Member

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    I'd be wary using companies brand names in your ads, make sure it isn't against their keyword policies. You can usually find this in the merchant TOS in your CPA admin panel.

    Not that i haven't done it before, just cover your bases.
     
  8. gifmore

    gifmore Regular Member

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    I would have thought that example 1 (see below) was still incentivized because the person would get something just for performing the action?

    Whereas in your example 2, the response, if performed was not incentivized because your ad promised nothing to the person?

    I figured "incentive" always involved "if you do this (the response), you will get this (the incentive or prize or whatever)".

    Juz my 2 cents worth.

    Cheerio

    1. Can I run an Adwords campaign stating ?
    "Free Maybelline Mascara"
    Get a Free Maybelline Mascara
    www*whatever*.com

    Is this incentivized marketing ? But that is what the publisher is promoting ? The banners he promotes all say the "get a free macara". Should I redi-rect a link to one of my own landing pages with the banners ? Say a blog ?

    2. I find a cpa campaign of the type "get a free something". I pick something recent on the news and run and adwords campaign pointing to the landing page:

    "Guilty or Not ?"
    is such and such guilty?
    Vote to win Iphone
    www*whathever*.com

    When viewers land on my page, they click either yes or no and are taken to the promotion page.

    Was this incentivized ?
     
  9. duddle

    duddle Registered Member

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    Maybe some know already this page gptreasure.com, which is an easy way to make at least some coins for newbies.

    So, is this webpage system "incentivized" to pay people to submit surveys n zips in this kind of form ?
     
  10. gifmore

    gifmore Regular Member

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    I figure the example of the paid survey would be included as
    an incentivized response.

    In this case, the desire response is for the participant to answer
    some questions, and the outcome or incentive is that this person
    gets paid.

    In contrast, say you were in a restaurant and after a meal, the manager
    comes by with a little comment / survey card and requests your participation.

    Prior to you filling out the comment / survey card, there was no promise that you'd get the next meal free or that he would give you a fruit basket or anything after you fill up the card. Here, if you did fill up the card (which would be the desired response), there is no incentive or reward or prize as the outcome. This way, the responses might be more realistic or meaningful.

    Now if you really did fill up a card, a good manager might then offer you a free meal anyways, just to thank you for doing so.

    Cheerio