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The Superior Streetwear Brandbuilding Journey.

Discussion in 'My Journey Discussions' started by luckysteel, Jul 7, 2016.

  1. luckysteel

    luckysteel Registered Member

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    HEY GUYS,

    this is a very very personal Journey,
    this isn´t about making money fast...
    this is more about a dream.

    A Dream that is so big, that i cant describe it good in enough with my not so well english skills. ;D

    It startet 8 years ago, in a classroom, with my best friend in a graphic design school.
    To do something that we love, my age at this time was 17y.

    We wanted to make Shirts...

    Boring? Yes!

    In 2008 was this idea sure not that boring as today..

    why?

    Every dude can start a T-Shirt Label easily with Teespring and other shit like that.
    The Time was not bad vor us. But we thought like kids, not as like entrepreneurs.

    So we started 2009 with our first Onlineshop.
    Selfprogrammed - by a good friend with skills.

    Our Friends going crazy... it wasnt that easy as today to do something like that...
    They couldnt image how we printed the shirts on our own with labels and got this great shop.


    It run great.. in our head. not in the shop
    But we get sold out by friends and friends of friends.. around 120 shirts in 3 months
    for 30€ each.

    We decided to buy all stuff for printing for our own before we make it anymore.
    - Like i said... we though like idiots.. not like entrepreneurs.

    Time gone... Partys ... Girls..

    ups and than was 2012.

    Still not had the money to buy own machines.
    So we bought it on credit. 20000€

    We startet again...
    We makes better pictures.. our shop was better than the order
    (Woocommerce)

    And now we understood the magic of traffic.

    I found Instagram on 2012.
    Boom. Why Boom?

    Because i found the Instaget Bot...
    I couldnt Image what that means...
    This Software.. on this time in Combination with a Fashion Brand in Instagram....
    (I didnt really saw other brands in Instagram.. I was not sure if it is right to put Brands into Instagram.. because it looked so wrong because everybody uploading only privat stuff)

    in 2 Weeks we go from 0 Followers to 4000 Follower
    and i runned the bot only 4 or 5 times.. this was to crazy for me..
    Still not fit enough in my head to understand what ways that opened for us.

    I dindt wanted to go to crazy so i didnt used this bot anymore.. because 4000 was soo hudge on this time. Everybody was folling back.. liking .. writing and contancting us..

    was a nice feeling that we doing it right with our design and shirts.

    at this time i was in a fulltime job.. and i was from 7am till 8-9pm not at home to work for my passion.
    than a hard time comes to my fulltime job and i was there on the weekend to...

    my dream had to wait... bad thinking


    So... now we have 2016...
    and I learned sooooo much thinks about branding and other stuff

    Im very very good in my Job .. and i have an aesthic eye for those things.
    Im 25 Years old now. ..

    and the whole time i always had this wish to do it 1 more time...
    only 1 time.. and than 100%...

    I failed 2 times by my own... not because we got no sales...
    i was the problem... my bad thinking about business and "normal work"

    But because i never could forget my dream... i always watched my world
    with open eyes... open eyes for for this streetwear brand .. i have read so many books
    i learned so many things in my fulltimejob about graphic and stuff.. how to work etc.

    This here is the 3rd time i start this business.

    i have taken about 1 year till i stay here and tell you about this.
    This time we started only with a budget with around 7000€.

    But we already produced our shirts on our own.. with a manufatur in Turkey..
    We have a fucking awesome Designed and overthinked Brand that we will put online next week.

    We have made before the start everypoint 10 times better than in the past.
    This Niche is absolutly fucking hard this time.

    But im so sure guys.
    This time we will rock.

    We want to solve all the problems in the future.

    So much passion in it.

    Sorry for the "bla bla"

    But i wanted to show you.. that this is something from the heart.

    Ill let you show my Success.

    Today is the 8. July 2016 our shop launches on 11. July.
    i will show your my Social Media Stats and My Traffic Goals
    and all the other things that are going on.

    So Lets Start Building up my Life Dream Guys!

    Instagram: 8737 ( many inactive followers.. atm we get 70 likes and 3 comments per post)
    Facebook: 1421
    Pinterest: 1000
    E-Mail-List: 190
    Snapchat: 4
    Homepage Visits: 10 a day

    Expenses: 6800€ (Start 3)
    Revenues: 0
    Profit: 0


    LETS FUCKING GROW IT.

    (if you have ideas what stats i can show you too let me now...)

    Have a nice day!!
     
    • Thanks Thanks x 1
    Last edited: Jul 7, 2016
  2. neilbhabuta

    neilbhabuta Elite Member

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    Very interesting bro... maybe we can work together also? I have my own fashion store and was looking for a partner. Please PM me and we can discuss
     
  3. guccilemonade123

    guccilemonade123 Junior Member

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    Nice thread and meaningful post. will follow
     
  4. luckysteel

    luckysteel Registered Member

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    Thank you guys!
    i try to update it weekly!
     
  5. luckysteel

    luckysteel Registered Member

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    Next Steps before Launch on Monday:

    - Add Payment Methods to Shop VISA/Mastercard/AmericanExpress/Paypal/Banktransfer
    - 2 Shootings for Shop Pictures this Sunday - Models already booked
    - Printing some Shirts for first Orders
    - Making Texts final in the shop
    - Impressum and FAQ
    - and some other Shop-Optimizing.


    Next Week to do:

    - run FB Ads to promote that we are online( Already trying for nice targeting.. got now 0.03€ PPE on some Posts)
    - Run multiple IG Accounts that promote the site or to the main IG Account
    - Creating Content for our Blog
    - Handle and optimize the first Orders with my Partners.. 1 Partner is for printing- packaging and shipping and the other 1 is for finance accounting
    - Think about E-Mail Leads, how to optimize it.. searching for hopefully good free wordpress add ons

    My Goal for end of August

    - 200 unique constant visitors per day on our shop
    - Minimum 30 Sales (Shirts costs 50€ each.. so that why our CI and Branding is so fucking important to be awesome)
    - Better Workflow -> optimize everything
    - 11000 Instagram Follower
    - 1500 Facebook Follower

    i will update my Post after the shop is launching on monday!

    -------------------------------------------------------
    My Stats for Saturday 9. July:

    • Instagram: 8810
    • Facebook: 1422
    • Pinterest: 1000
    • E-Mail-List: 190
    • Snapchat: 16
    • Homepage Visits: 10 a day

    Sales: 0

    • Expenses: 6950€
    • Revenues: 0
    • Profit: 0
     
    Last edited: Jul 9, 2016
  6. luckysteel

    luckysteel Registered Member

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    Next Steps before Launch on Monday:

    - Add Payment Methods to Shop VISA/Mastercard/AmericanExpress/Paypal/Banktransfer
    - 2 Shootings for Shop Pictures this Sunday - Models already booked
    - Printing some Shirts for first Orders - DONE
    - Making Texts final in the shop - DONE

    - Impressum and FAQ
    - and some other Shop-Optimizing.

    Today we had a TEST Shooting ( not our Clothing and not our final Model)
    Just to show you something how we let it look like.

    [​IMG]


    -------------------------------------------------------
    My Stats for Saturday 9. July (evening):

    • Instagram: 8823
    • Facebook: 1442
    • Pinterest: 1000
    • E-Mail-List: 190
    • Snapchat: 16
    • Homepage Visits: 10 a day

    Sales: 0

    • Expenses: 6950€
    • Revenues: 0
    • Profit: 0
     
    • Thanks Thanks x 1
  7. sme1ek

    sme1ek Registered Member

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    This is a very inspiring journey! All the best to you mate. Goodluck
     
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  8. Stitches and Burns

    Stitches and Burns Junior Member

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    Following your journey. Sounds interesting. Good luck OP.
     
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  9. bigstuffpoppin

    bigstuffpoppin BANNED BANNED

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    Interesting journey for sure
     
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  10. davids355

    davids355 Jr. VIP Jr. VIP

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    Nice journey, looks pretty serious. Can't wait to see the designs :)
     
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  11. luckysteel

    luckysteel Registered Member

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    Thank you guys!
    im not sure if i post designs here.. i dont think so.

    but i try to show you so many things i can!

    so i going to shooting now i hope you all have a nice day!

    LUCKY STEEL!
     
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  12. Slakpahana

    Slakpahana Junior Member

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    wow great journey bro.
    Subscribed
     
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  13. luckysteel

    luckysteel Registered Member

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    Hey Guys Shooting Was GREAT!

    More Pictures tomorrow

    [​IMG]


    -------------------------------------------------------
    My Stats for Sunday 10. July (Lunchtime):

    • Instagram: 8833
    • Facebook: 1454
    • Pinterest: 1000
    • E-Mail-List: 190
    • Snapchat: 25
    • Homepage Visits: 10 a day

    Sales: 0

    • Expenses: 6950€
    • Revenues: 0
    • Profit: 0
     
  14. luker2000

    luker2000 Junior Member

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    Very impressive looking into something similar but on a cheaper scale :) Following
     
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  15. LoftPower

    LoftPower Elite Member

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    Hey OP. Wishing you much luck and success on this.
     
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  16. blommas

    blommas Senior Member

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    Extremely unique journey, you'll make it for sure!
     
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  17. Jerring

    Jerring Regular Member

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    Awesome Journey! Always nice to see Somone follow their Dreams
     
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  18. l0m1S

    l0m1S Regular Member

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    Following along, keep Pumped!
     
  19. elcho123

    elcho123 Newbie

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    Will follow your journey. Sounds interesting. Good luck!
     
  20. luckysteel

    luckysteel Registered Member

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    Thank you guys for your positiv feedback!

    2nd Shooting was great too!
    im now on editing all photos... will be a short night for me.

    Onlineshop is launching tomorrow!

    [​IMG]