So I know that when a lot of people do keyword research, or when vendors offer their keyword research as a service, they always mention .. 'These keywords will have a minimum CPC of $1+' I don't know if it just my experience, or if it has anything to do with geographical location, but whenever I am on a website, it VERY RARELY shows ads related to the website I am on. It either shows some random ads, or more than likely it will show something I have been looking at previously, or things I spend most of my time looking at. There is no point in getting excited over a $10 suggested bid, when most of the time, ads shown won't be related to that particular page. If you spend all your time on investment websites, and for some reason find yourself on a mountain biking website, chances are you are going to see insurance based adverts, and the site owner will get a lot more for your click, than if it was to show a mountain biking one. Once again, this is just from my experience. Are any of you the same, or am I miles off point?