The Sophisticated Marketer’s Guide to Content Marketing

TheVigilante

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This is a bit oldie but found it to be really good for people looking to use content marketing

below is what one can expect from the ebook:
  • How to lay a solid foundation for your content marketing engine
  • The essential tools for managing and producing content
  • How to use LinkedIn to deliver meaningful content experiences
  • How to prove the value of your content marketing.

Download: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2016/pdfs/LNK_LMS_SophisticatedGuideToContentMarketing.pdf
 
So, this one is the 5th edition of their The Sophisticated marketer quarterly perspective on B2B marketing. A lot of the stuff that comes from Linkedin is usually helpful for the corporate people but we can also get to know what goes behind all the successful campaigns billion dollar companies and tweak it according to the stuff that we do

Here it is: https://www.flipsnack.com/SophisticatedMarketerQuarterly/the-sophisticated-marketer-quarterly-issue-5/full-view.html

I am going to keep on updating this thread with other stuff that pertains to content marketing
 
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