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The Significance Of Writing Small Content

Discussion in 'Associated Content & Writing Articles' started by hasan7707, Mar 25, 2020.

  1. hasan7707

    hasan7707 Jr. VIP Jr. VIP

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    Before you SEO fanatics foot forward to fight me, let me tell you – I’m a big fan of long-form content as well. In fact, I’m planning to specialize in it due to the decent pay. But that’s another story for another day.

    Today I‌ wanted to put small content in the spotlight to remind you of the benefits. Here’s the thing – the internet is switching more towards long pieces, which is fine and dandy. The problem is - when you start thinking long-forms are compulsory. Only words will take you places, and there’s nothing better you should aim for. BULLSHIT.

    Remember - you’re not just putting out content for ranking. You’re putting out content for readers as well. If you can give value in short words, then be it. Not every article needs to be 1600+ words just because serpIQ told you. Now - I’m not discounting the benefits of long-form pieces. They genuinely provide a ton of value and keep readers engaged if written right. But shouldn’t that be your content’s center of attention?‌ Providing value and keeping them engaged?

    Here’s the most beneficial reason to write short-form:‌ they take you far less time to create.‌ And far less expensive if you outsource content.

    Here’s the problem with ‘only long-form’ mindset - you tend to get overwhelmed. Many people I know get discouraged on content creation. Some take big gaps between content updates (isn't that bad for SEO?).

    Sure – people will continue to move more towards fat content in the future (explains why books are so popular), and we need to create them to grab attention. But short value-packed contents still have their place (think Seth Godin).

    Also, putting together small ones keeps your ball rolling. And your audience in the loop. Not all of us can make time to hit 2000+ words for every article.‌ Sure, you might ‘think’ 2,000 words a day isn’t a big deal, but if you’re not a prolific writer already, you’ll realize it is easier said than done. Making time is very hard.

    But let’s not let that stop us from dropping 600 - 700 worded value bombs. Here are some short content formats to consider:
    • Q & A articles (Think FAQs)
    • Listicles (Collection of quotes, maybe?)
    • Small news-like updates (Think twitter)
    Remember - just because you have a mouth doesn’t mean you need to ramble. Short and sweet can also cut it.

    And maybe, just maybe, that short post was exactly what your reader needed that day.

    Much love.

    ~ hasan7707
     
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  2. Flacko

    Flacko Jr. VIP Jr. VIP

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  3. hasan7707

    hasan7707 Jr. VIP Jr. VIP

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    Totally forgot to proofread the title. Thanks for pointing that out.
     
  4. ScribScribScrib

    ScribScribScrib Jr. VIP Jr. VIP

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    Long copy has shown itself to increase conversion rates as readers that are actually interested in the product want to consume as much information about the product before purchasing it.

    Also, there is a difference between direct response copywriting and brand copywriting, most companies can't go with the brand route as it takes far longer to get sales and its impact is hard to measure (when compared to direct response).
     
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  5. SEOzack

    SEOzack Jr. VIP Jr. VIP

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  6. hasan7707

    hasan7707 Jr. VIP Jr. VIP

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    Nice to see you chipping in, man.

    You can already guess why brand copywriting takes so much time. Anything relating to the word 'brand' pays off in the long term. But yes, if you want to scale your sales super fast, DR copy is the way to go.

    How's writing coming along? Love your work, by the way.

    I'm glad you like it, mate. Since @Sherb isn't around much, figured somebody had to carry the burden of humanity (BHW, in this case) on his shoulder.
     
  7. SEOzack

    SEOzack Jr. VIP Jr. VIP

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    I just clicked through to his profile and nothing, what happened to Sherb?
     
  8. ScribScribScrib

    ScribScribScrib Jr. VIP Jr. VIP

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    Thank you for the compliment, I hope you are doing good as well.

    I'm currently in the process of devouring books about copywriting, so I'm not getting much writing done.

    I hope to break into the DR copywriting market so that I can leave the 0,02-0,05cent/word gigs behind, I've done enough time in the trenches to know that they simply don't pay well enough to be bothered with.
     
  9. SEOzack

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    Amen, to that one.

    I have landed a decent paying gig. It made me realise all this $3 per 100 words bullshit and below isn't worth the time and effort.
     
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  10. hasan7707

    hasan7707 Jr. VIP Jr. VIP

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    Probably too busy with personal projects. Miss the guy.

    Would love to see you make the leap. Reading and learning about them is fine, but don't stand on the fence for too long. Besides reading, you actually need to do the writing. Create a swipe file for yourself. Goes a long way.

    I know people starting 6 months back and charging $1,500 - $2,000 per sales page now.
     
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