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The SEO Seminar for Small Business Owners

Discussion in 'Offline Marketing' started by Lush1, Nov 22, 2010.

  1. Lush1

    Lush1 Registered Member

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    Hey guys, I'm planning on setting up an event basically to explain the advantages of search marketing. It's going to be a free event of course, but at the end of the night; I'm hoping to get a few clients paying $300+/month. Has anyone tried this yet?

    I'm planning it out right now, and I'm thinking of doing the seminar on a day in between Dec 25, and Jan 1. Do you think this could be a good time? Or is this time a busy time period since maybe small business owners are busy filing taxes for 2010? I don't know; what do y'all think?
     
  2. sikandar

    sikandar Senior Member

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    Year end is generally not a good time for such events - people are generally busy in year end parties, shopping, family outings etc.
     
  3. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

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    I would have to disagree. With being in the business now for a number of years the end of the year us is the best time of the year.

    Now if you are dealing with mom and pop shops then no I would not do it then. as they will not have the money.

    If you are dealing with a real small to mid size companies then yes you will be fine. As most of these companies will have marketing budgets that they have not spent. Or if they had a good year this year would opt to pay all up front for a discount so it would not go into next years budget as well.

    IMO
    BIllsboardonline
     
  4. Book Writer

    Book Writer Newbie

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    I like the idea. The least that will happen is you will learn what worked and what did not. You may get the interest of business owners who may not make it now but have warmed up to you and your seminar for a future date.

    Go For It!
     
  5. Lush1

    Lush1 Registered Member

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    Yeah, I'm probably going to go with December 28, 2010. Because honestly, there's no such thing as the perfect time; and I've been putting this off for a while now.

    As for marketing my seminar, I'm probably going to either email, go direct, or hand out flyers. Probably a combination of all of these.

    I'm hoping to get at least 50 business owners showing up, and getting something like 1 out of 15 business owners hiring me to do their SEO for them.
     
  6. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

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    Yep sounds like a good plan. Do you already have your layout for the seminar?
     
  7. Lush1

    Lush1 Registered Member

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    No, not yet. I'm looking up business seminars on YouTube right now, to get a feel of how long it should be, what kind of content, etc. I'm thinking a presentation of 1 hour maximum would be fine. Anything longer seems too dragged on.

    I'm thinking; the first 20 minutes an introduction to search marketing and how quickly generation Y is going directly to search engines rather than getting ads from conventional advertising (radio, newspaper, YP). I'll show graphs, statistics.
    The next 15 or so minutes a case study on a local business I did some work for (now ranking 1st).
    Then the remainder of the time talking about what my company does and the fees, etc. This is my first time ever doing a seminar; have you done this before billsboardonline?
     
  8. MagicMike

    MagicMike Power Member

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    Just a couple of suggestions for you. I've done over 1,000 business and personal development seminars in the course of about 6 years... I certainly don't know everything about the seminar business, but I've got a pretty good feel for it...

    1. I don't like the timing for the seminar. Even the big seminar companies don't schedule seminars until the 2nd week of January... they just don't get enough "butts in seats" to make it worthwhile. I'd move the date forward a few weeks to give yourself a fair chance.

    2. I do like "keeping it short", but you may find that 1 hour is just too little to really build credibility. In one hour its hard to give much real information... it will be selling, selling, selling from the beginning and that tends to turn seminar attendees off. You might want to look at a 2 hour event.

    3. Give great information. Don't hold anything back. The more "real" information you give, the more you will win them over. The thought process here is: "wow, if he's telling us this stuff for FREE, can you imagine what he does for his paying customers!"

    4. Teach them What To Do... just not HOW To Do It!!! That way you can truly give your best stuff, but they will soon realize that they can't do it themselves!

    5. It's a good idea... I'm thinking of doing it as well... but prepared to be disappointed!!! When conducting a free event you will need to get 150-200 people to say "yes", just to get 50 to attend. My method was to have them send me a check for a small amount of money and when they attended the seminar, they got their check back!!! Of course, they could also apply their check to one of my products or services once they got to the seminar instead! :D

    6. Make sure you have something setup online where they can "register" for the seminar. Don't just hope they show up... even if its free. Make sure you let them know that "space is limited" and they must register online. This way at least you can call them up and remind them 2 days before your event.

    I do think it's a great idea... its just not as easy as it looks, but definitely doable! I wish you the best, please let us know what you decide and how it goes!
     
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