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The Secrets to Media Buying - How IT makes Millions of Dollars

Discussion in 'Media Buying' started by wasted, Mar 14, 2013.

  1. amit999

    amit999 Newbie

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    Awesome post. Actually i am new in media buying. can anyone help me where should i start? i would really appreciate your help and support.
     
  2. m4rk3rx

    m4rk3rx Newbie

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    Excellent intro!
     
  3. HalfHumble

    HalfHumble Registered Member

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    Ah man, I dream of being able to reach this level. Im in about my 2nd month, tried lots of traffic sources, got a dedicated server and imobitrax, but not much luck. You just do a RON campaign, then redo another RON campaign on that same traffic source, and see the data?
     
  4. HalfHumble

    HalfHumble Registered Member

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    Thats a very good point, I wondered the same thing. Its hard to know if you dont have a bunch of K's saved up to test things out. Sometimes I give up after $50, sometimes I give up after $250. I definitely need to get it down though....gonna read the rest of the guide right now! 8)


     
  5. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    Nice way of trying to promote your traffic site dude...
     
  6. eagles036

    eagles036 Newbie

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    love it love it love it love it.
     
    Last edited: May 11, 2014
  7. totag

    totag Junior Member

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    I can appreciate the sharing of your expertise. I look forward to the continuance of your contributions relative to media buying.
     
  8. LucaB

    LucaB Newbie

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    Great content here, will continue following
     
  9. SEEmarket

    SEEmarket Junior Member

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    Great post ,
    But I had a question about which platform do you use.
    as we know that the platform is very different audience habits.
    adwords or fb ads or others?
     
  10. luke817

    luke817 Newbie

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    Very informative
     
  11. azmatbutt

    azmatbutt Newbie

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    thanks friend im also reading your full article..........
     
  12. IberoJump

    IberoJump Registered Member

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    great post ! thank you for everything.
     
  13. junkdna

    junkdna Newbie

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    Does MB work outside of Muscle, Diet Pills, Skin and Background Checks?

    Are the Advertorials the only landing pages that convert or can one use a different type of sales funnel?

    As well, what would you say, how big is the influence of the display order of the banner ads. One big media buyer said that he tested same ad, on the same site, one through SiteScout other through private buy. The difference was that the remnant traffic from SS was shown far behind the private buy. SS was $0.65 CPM, while private buy was around $8.0 CPM. He said SS didn't convert at all, while private buy converted like mad. What would be your experience regarding the ad appearance order.
     
    Last edited: Sep 29, 2014
  14. eledobleu

    eledobleu Junior Member

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    great material! Thanks!
     
  15. lewwy789

    lewwy789 Regular Member

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    Where is the rest of this thread did someone silence him.
     
  16. Vicxox

    Vicxox Newbie

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    Thanks for the info. informative. i will look more into it
     
  17. SaharWayne

    SaharWayne Newbie

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    This is an amazing into on media buying. I'm actually into this subject too, so reading your post was very pleasent and helpful
    Thanks!
     
  18. Gorgonzola73

    Gorgonzola73 Newbie

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    thanx for share, great post
     
  19. Jumbuck1976

    Jumbuck1976 Regular Member

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    Occupation:
    Social media writer for a marketing company in Dub
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    Naas, Co Kildare, Ireland
    What he means is that most newbie affiliates think.

    Advertise > Offer > Profit

    The reality is different people will respond to different adverts (And Products) in different ways.

    For example, imagine running a campaign for equity release. (Look it up if you don't know what it is)

    The demographic for this is older people, mostly above 50 years of age. Thinking off the top of your head there are a few issues when getting teh traffic for these people.

    1. They probably won't be found on Reddit, IG, Pinterest or places like that.
    2. Could well be found on Facebook.
    3. Will likely use Google to search.
    4. Might also search Bing too, given this demographic is not likely to be tech savvy.
    5. Probably still buy newspapers / magazines.

    That's some pretty awesome data there even in 5 minutes. We can trial Adwords, Adcentre, FB Adverts and maybe even try a bit of local newspaper advertising just to test the water.

    As you begin to get more data, refine the campaign and drop out those non performing campaigns, keywords, cities and demographics.

    One thing I will say, always think outside the box on this one. Quite frequently the sheeple will advertise in the most obvious way - driving up click costs and ruining your ROI.

    In a busy marketplace find a profitable place the masses wouldn't even dream of looking!
     
    • Thanks Thanks x 1
  20. ibmblackedition

    ibmblackedition Registered Member

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    OK, I'm doing my best to understand this so help me out please

    Obviously that's not the way to go as nothing is that simple in real life. Got that!

    What I can understand is that we invest $5k into our "TRAFFIC SOURCE" either choosing CPC or CPM traffic, meaning that we actually buy ad space on different websites and test different ad versions (text or image creatives). Now comes the DATA COLLECTION part so DATA COLLECTION = Clickthrough Tags + Conversion Tags + Event Tags + Re-marketing Data

    Clickthrough Tags is the data we gathered that shows the percentage of actual clicks per 1000 impressions so now we have data like this:
    Site A + Ad B = .20 CTR
    Site B + Ad C = .16 CTR
    Site C + Ad A = .22 CTR
    ... and so on.
    *This does not apply if we choose CPC traffic sources because we already know the exact price of every click

    Conversion Tags means something like:
    $10 invested in Site A - returned - $15 = $5 profit
    $25 invested in site B - retuned - $15 = -$10 profit
    $17 invested in site C - retuned - $20 = $3 profit

    Event Tags - well.. here I have no idea what you mean by that

    Re-marketing Data - I'm pretty sure I got the main ideea but not sure how exactly should I apply this and what are those "lists" you're taling about. Are they emails (dumb ideea), are they ip's of visitors interested in that particular product or niche we were initially promoting or maybe cookies of those visitors. My best guess is that Re-marketing data is a sum of those tags we gathered earlier (Clickthrough Tags + Conversion Tags + Event Tags) but obviosly I'm not sure so that's why I'm asking you.


    Now let's get back to the scheme, after the DATA COLLECTION we go to THE OFFER and that's pretty self explanatory and then back again to the DATA COLLECTION but is this the same DATA COLLECTION as before or actually the DATA COLLECTION itself will be DATA COLLECTION 1 + DATA COLLECTION 2?

    Do I make any sense to you or am I on the wrong track ?