I have run many social media campaigns for companies and get asked all the time how i achieve the amazing results. Well i will let everyone at BHW into a little secret, If you are running a company fan page and want real people to like your page then the best way of doing this is to link your business with a charity that has lots of fans already. The more relevant the charity is to your company the better, then offer the charity something from your business for free but encourage them to advertise your kind gesture on their wall. You will find that the fans of the charity will come over to your page and leave comments like thank you for your support and so on.. I have found that by doing this its cheaper than running Facebook ads and you create a great first impression with potential new customers. Go do your social media and help people help you!