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The Secret to Finding (& Converting) YT Traffic

Discussion in 'YouTube' started by halfalump, Apr 23, 2009.

  1. halfalump

    halfalump Regular Member

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    I actually learned this from doing PPC, but it applies equally well to YouTube traffic.

    If you've worked much with Google's Content Network, you start to realize that if you want serious, cheap traffic, you don't target specific keywords, so much as words that would trigger websites that cater to your desired audience.

    For example: rather than trying to target "weightloss", which will be expensive as f*ck and probably won't be profitable, you can use celebrities who are popular with people who also want to lose weight. The big "O" would be an obvious choice here. Done right, this can get you a buttload of cheap traffic.

    So, back to YouTube, people make the same mistake when trying to promote affiliate products. They upload some boring-ass slideshows about acai berry and wonder why they're not getting any traffic. Hint: YouTube is about entertainment. Unless your acai commercial is hella funny or shocking or something, people will hit the back button before they see the second slide.

    Instead, stop thinking linear and start thinking lateral. Build channels devoted to something your demographic actually wants to see, rather than about the product itself. Celebrity fan channels, for example, tend to be very popular and they attract the same kinds of people as the high-traffic webpages that will give you most of your PPC traffic in the Content Network. If you were to build an Oprah fan channel and catalog a bunch of her greatest hits, you'll start to build up a loyal subscriber list and your traffic will snowball. To get them to your LP, just put your URL in the description with an annotation saying something like "Check it: Oprah's New Diet just lost me 65 Lbs! Click Here to Read How I Did it --->>>".

    Also, it doesn't have to be celebrities. If you want to target a male demographic for your penis enhancement offers or whatever, put together a collection of Mixed Martial Arts videos, or football, or fishing or something that will draw that audience. Cute animals and babies are huge traffic magnets and can probably be monetized with email submits or IQ tests. And we all know hot music videos can work for ringtones, if you can get them to stick.

    As a side note, if you want instant targeted traffic, find someone who's got a fan channel with a ton of views and subscribers and offer to buy it. Done right, this can get you serious traffic for cheap. Many YT'ers have no idea how valuable their traffic is.

    Okay, now to make that traffic convert, you can't just send it straight to the LP. It won't work very well, because this audience is still in entertainment mode. But I hit upon a way that does work VERY well. It drastically reduces the number of people who actually see the offer, but once they do, you can convert 1 in 10 (or sometimes better if you are really good) for high paying CPL's that require a credit card or even Clickbank products.

    Essentially you need to set up a 3-step landing page presell. You can see the ultimate example here:

    Code:
    http://www.doubleyourdating.com/channels/articles/
    The first page is short and sweet. Grabs the curiosity of the browser and forces them to take a small action (give their email) to see more. On some of my LP's using this method, I tried removing the email optin to get more clickthroughs to the Offer. Instead, my earnings went into the toilet. This has been said many times, but it's really true. Getting the people to make a small commitment will put them in a state of mind more likely to convert to a sale down the line. Free trial offers, it turns out, are tailor made to this approach. Another side effect of having the opt-in is that you can build your own, highly-targeted email list to promote to later. It's worth it to go ahead and fill in your email, so you can see his marketing process the whole way through. I actually save all the emails I get from D@vid De@ngelo at DoubleYourD@ting.com so I can modify them and use them for my own lists.

    Once they opt-in, you send them to page 2, which actually delivers some really useful information that they want to learn. You have to make it good. This builds trust and makes them more likely to go to page 3. On page 3, you lay out why your product will solve their problem. I like to make Top 10 Lists. Like "The Top 10 Reasons You Will Never Be the Same After Trying X"....If it's a free trial offer, I count down from 10 and make Reason #1: "You Can Try Before You Buy!" I really make a big deal about the "No Risk" factor of being able to see how well something works for you before you commit. Then, I send them to the offer page and tell them specifically the steps they need to take: "1: Fill in your name and address. 2: Pay $4.95 for S&H. 3: Receive your FREE month's supply of X!" If they've made it this far in your process, nearly 100% will be curious enough to at least look at the offer.

    Following these steps, I typically get about 15 - 20 people to see the offer out of 100, and 1 out of 7 will actually sign up for the free trial! This was with a guarana offer at Copeac with a $28 payout. I was making $4 EPC. Now, I'm recruiting for a new network AdFinity, whose payouts are the highest I've seen. $38 for Guarana. $43 for Acai. etc... If anybody wants to join and actually get approved, PM me and I'll get you set up.

    Sorry such a long post, lol. Hope people really read it and take action, because it works!
     
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  2. pyronaut

    pyronaut Executive VIP

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    Heh. Never really thought about that. I have heard it done before but never really heard the big long explanation. Like people targetting keywords and using landing pages that arent anything to do with the product they are selling. but are targetting the same demographic and are cheaper on the PPC side.

    Makes sense. May give it a crack tonight actually :)
     
  3. neobyte

    neobyte Junior Member

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    This author of doubleyourdating has been doing this techniques for many years, I first see him doing back in 2002 I guess?

    It is indeed true that his marketing skill is well honed. I heard that he has made tens of millions.

    So what we are looking for is find a market that has enough buyers, and make a good product, then use and learn your marketing skill, and keep promote it. This way you has much better a chance to success than these grasshopper types.
     
  4. halfalump

    halfalump Regular Member

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    The landing page has EVERYTHING to do with what you're selling. But you have to give something first: a piece of advice or some valuable information and then, ideally, whatever you're selling will really help them get the results they're looking for...above and beyond anything they could do without it.
     
  5. d3t0x

    d3t0x Jr. VIP Jr. VIP Premium Member

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    yes, this does work. thank you
     
  6. kaloss

    kaloss Registered Member

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    how does this kind of traffic convert to you?
    i've found it deteriorating year by year
    and if i was starting now i would never bother to work on it.

    anyone stilll have good conversion id dating theme?
     
  7. halfalump

    halfalump Regular Member

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    The DYD theme is just a model. You've still got to write good copy and deliver. Also, adding images or even video to your landing page for credibility helps. You also need to pick good offers. But using the 3-step model with email optin on page 1, my conversion is 1:7 for everyone who reaches the offer LP. This is after a little tweaking of the copy, but even when I just threw it up, I was convertin 1:15.
     
  8. sageman

    sageman Jr. VIP Jr. VIP

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    halfalump, i'd like to see your landing pages:)
     
  9. halfalump

    halfalump Regular Member

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    No doubt. :)

    But seriously, there's no magic here. I just modify the DYD theme to fit the offer. Maybe add in some imagery to create trust factor if you're going the celebrity diet route, for example.

    Another really great twist on this, to boost signups and help you build your YT views as well:

    1.) Create a series of slides that basically says everything the DYD page says. (make sure you have a good call to action, directing people to fill in their email for more info. I put a big bright red arrow at the end pointing to the right, where the Name / Email fields will be)
    2.) Toss in some appropriate imagery (before / after pictures or something) and put it all on Animoto*com with a catchy soundtrack. This creates a really professional presentation automagically. Export that video and put it on YouTube.
    3.) Embed the video on your landing page and put the Name / Email fields to the right of your video. Make sure to put the video on autoplay, so they're engaged as soon as it loads.

    I'm finding it helps increase signups to actually say in your video, "Go ahead and sign up to the right of this video and I'll show you how you can....." The sneaky little trick is that you've also got your link in the description to the right of your video on YT. Assuming you're also driving traffic from other videos, etc, this will increase your view count and make the video more popular. Name it something provocative, like, "The 'little trick' I used to get V-cut Abs in under 2 weeks".

    Here's how it should look. Simple & direct:
    Code:
    http://www.masscontrolgiveaway.com/
    The only "secret" to all this is to make sure you deliver. On page 2, you've got to give some good info that will make people say, "Jesus Christ! I never thought of that!" There are plenty of free or cheap resources to find that info out. For example, if it's a body building product, go to a body building forum and look for a few sticky posts or posts with a ton of replies and find some good advice that will appeal to your audience. Then explain that your product combined with your advice will give 10x the results or whatever. In this case, I'd take them to a free trial for a fat loss product or muscle building supplement or something. Then, after I get them on the mailing list, hit them up with Truth About Abs or some such down the line...I think direct sales work better with a warmed up email list that you have built some trust with.

    Hope that helps.
     
  10. Money Man

    Money Man Elite Member

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    Stay as far away from AdFinity as you possibly can!

    For reference check out my previous post...
    Code:
    http://www.blackhatworld.com/blackhat-seo/other-affiliate-programs/78319-your-favorite-networks.html#post836252
     
  11. halfalump

    halfalump Regular Member

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    The management at AdFinity has changed. I won't either denounce or promote it anymore, as I have moved to a new network.
     
  12. Money Man

    Money Man Elite Member

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    I didn't know the management had changed. I just wanted to warn those based off of my past experience with them. Since I don't know anything about this new management, I personally would still say use/promote at your own risk.
     
  13. halfalump

    halfalump Regular Member

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    That's essentially what I am saying, as well.
     
  14. CoolAdvisor

    CoolAdvisor Jr. VIP Jr. VIP Premium Member

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    doubleyourdating?
    is it Eben Pagan's stuff?

    thanks for good tips, I never thought about that
     
  15. halfalump

    halfalump Regular Member

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    David D'angelo.

    I really recommend getting on his email list. I'm saving all of his emails to repurpose for my own autoresponder.
     
  16. 195471

    195471 Regular Member

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    Yes, it's Eben.
     
  17. UndeniableSpirit

    UndeniableSpirit Regular Member

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    It's David D'angelo...lol
     
  18. 195471

    195471 Regular Member

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    Whatever, lol. :rolleyes: :)

    For those who care:

    Code:
    http://www.google.com/#hl=en&q=%22david+deangelo%22%2B%22eben+pagan%22&aq=f&oq=&aqi=&fp=Yxcf45uQ1Fc
     
  19. UndeniableSpirit

    UndeniableSpirit Regular Member

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    Yeah, your right bro. My bad.
     
  20. gumpy

    gumpy Newbie

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    great thread that inspire me to post a reply
    i have a great thought from this thread, why people should buy your product, i think it is not just about most of guru said, product solve their problem as well, but think about that there are more than 1000 kinds of product in the market can solve same type of problem, so, inspire a viewer to be a buyer, most of time, you should give them something first, build a trusts relation first, so, i hit the thanks bottom, also thanks op here