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The Secret Science Of Advertising

Discussion in 'Copywriting & Sales Persuasion' started by WizGizmo, Mar 27, 2014.

  1. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Hi B-Hatters:

    Here is a video that I came across on Youtube. Although I am sure that many of you
    are aware of some of the tricks used in the Ad Biz, some of you may find a few useful
    tips you can incorporate into your own campaigns. Also, if you want to get some
    additional ideas for creating effective ads, I suggest that you make frequent visits to
    www.adweek.com. Good Stuff! :)

    Cheers! - "Wiz"

     
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    Last edited by a moderator: May 18, 2016
  2. keyboard

    keyboard BANNED BANNED

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    Pretty good pretty good some nice tips in this video.
     
  3. thebigweb

    thebigweb Jr. VIP Jr. VIP Premium Member

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    Interesting video, it's true about the colors you use. I found an article about it a while ago. I'll try and find it and share it here.
     
  4. twitter.followers

    twitter.followers Elite Member

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  5. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    So that's why people buy Coke, cause of the dominant hand...
     
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  6. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    By the way, you will note in the video that they talk about
    a term called "Weasel Words". Weasel Words are a tactic
    often used in NLP (Neuro-Linguistic Programming) and in
    the Ad Biz. For more information about the use of Weasel
    Words, check out the page HERE.

    And there is more HERE.
     
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  7. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    that's really interesting! Its easy to forget how much of a fine art advertising is.
     
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  8. aqibarif74

    aqibarif74 Jr. VIP Jr. VIP Premium Member

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    Very Useful Information WizGizmo sir :)
    Thanks
     
  9. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    I agree on colors, some colors are better than others in different scenarios.
    Thanks for the shares on "Weasel Terms", I learned quite a bit. Basic info, but great value none the less.
     
  10. Ventio

    Ventio Regular Member

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    great share, as i get more and more into email marketing alot of the points raised in the video are becoming prevalent. Simply changing the color scheme on a site can lead to more conversions.

    I think in advertising its important to know what you want your end goal to be. From there you can try and invoke the emotions that go together with that end goal/action.
     
  11. bihguy

    bihguy Power Member

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    I thinks FB is a liar because blue stands for security, trust and confidence and FB isn't secure, you can't trust it and is confident to piss you off. That's why I deleted my FB.
     
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  12. V

    V Elite Member

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    wow that's a nice share. I never paid too much attention to my ads, I guess I now know why I got so low conversion rates lol. Thanks for sharing :)
     
  13. oscilay

    oscilay Regular Member

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    Interesting. Looking for more shares like this :D!
     
  14. iwrite365

    iwrite365 Newbie

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    That was a good video thanks
     
  15. iwrite365

    iwrite365 Newbie

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    LMAOOOOOOO your profile pic compliments your comment well
     
  16. lord1027

    lord1027 Elite Member

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    This is actually really cool and worth looking into it. Thanks for sharing!
     
  17. archangelic

    archangelic Newbie

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    More shares like this please...short and informative..
    Cheers for this one...
     
  18. slntdth7

    slntdth7 Junior Member

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    Always knew about color, and being a bio major learned about mirroring neurons. Interesting that Miller increased their beer sales with one spokesperson in the 70s those are crazy increases in sales
     
  19. blackhawkneptune

    blackhawkneptune Newbie

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    Thanks for the informative video!
     
  20. Flameclaw

    Flameclaw Junior Member

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    Some good info here, ill incorporate it into my techniques.