Hi B-Hatters: Here is a video that I came across on Youtube. Although I am sure that many of you are aware of some of the tricks used in the Ad Biz, some of you may find a few useful tips you can incorporate into your own campaigns. Also, if you want to get some additional ideas for creating effective ads, I suggest that you make frequent visits to www.adweek.com. Good Stuff! Cheers! - "Wiz"