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The relationship between daily budget to impressions... [adwords]

Discussion in 'Adwords' started by ThopHayt, Jun 16, 2014.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Jul 25, 2011
    Likes Received:
    I've been wondering, even if your current clicks are not spending your daily budget does Google show you less often because they know that your daily budget is lower than a competitors?

    Say I have a daily budget of $200 and I'm spending around $105 on average. Would Google be less likely to give me a chance because even if my ad's did great my budget would limit me compared to another guy... does this make sense?
  2. johnconnor

    johnconnor Regular Member

    Nov 1, 2009
    Likes Received:
    You can easily check your impression share. Just login to your Adwords account so you can see the standard screen with all your campaigns. Click the button "Columns" and then on "Customize Columns". Then click on "Competitive metrics" and add the following columns:

    Search Impr. share --- % of your overall search impression share
    Search Lost IS (rank) --- % the impressions you have lost because of a low(er) CPC and not being in the #1 ad position
    Search Lost IS (budget) --- % of the impressions you have lost because of limited budget

    Click "Apply" to save this settings. Then choose a larger timeframe (3 days+) to view your campaign performance and you will see the additional rows showing you the % of your current impression share for each campaign. You can view those stats also on ad group level (you just need to repeat the steps above).

    Hope that helps. Let me know if you have any questions.