http://searchengineland.com/the-qua...ssessed-resulting-in-rankings-shake-up-221118 And I know people will have different views on this. Truth is, it all gets down to superior content, faster loading, good graphics, easily navigable site but if you ask Pratt, how can we make sure our readers keep coming back to us? It's Content. Content alone makes all the difference-- text,pictures, videos included. The quality update is more about Content than anything else.