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The Psychology Behind A Good Landing Page.

Discussion in 'Copywriting & Sales Persuasion' started by johanrioux, Mar 25, 2013.

  1. johanrioux

    johanrioux Junior Member

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    The video is by Derren Brown, who many will recognize as the inspiration behind the main character in "The Mentalist".

    Watch this and think of how it applies to your implementation of landing pages, sales pages, copywriting and on the end of it all - your offer.

     
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    Last edited by a moderator: May 18, 2016
  2. Cratos

    Cratos Jr. VIP Jr. VIP Premium Member

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    This is just insane... Especially the last part about the shoes. I wonder..
     
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  3. time2spam

    time2spam Registered Member

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    BRB going to be a hobo in a mall.

    Fuck working, this is the way to go
     
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  4. zenoGlitch

    zenoGlitch Executive VIP Jr. VIP Premium Member

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    Brilliant ... wonder how much he makes in an uncontrolled environment.
     
  5. joaquin112

    joaquin112 Regular Member

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    Wow 350 in less than an hour? Plus a pair of shoes?

    The power of suggestion is pretty amazing... now the question is how to monetize.
     
  6. thebishop

    thebishop Newbie

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    Create a landingpage with sumliminal messages
     
  7. walandio

    walandio Senior Member

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    the power of controlling human perception.. Great stuff..
     
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  8. netmoney1

    netmoney1 Executive VIP

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    AMAZING video! Just watched it twice.
     
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  9. young player

    young player Regular Member

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    This is great stuff. I still wonder how he does his other performances. He would be the best Pick Up artist if only he did not play on the other side. Imagine the girls he could get. lol
     
  10. pasenseoso

    pasenseoso Power Member

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    shit! soon when I'll have my restaurant I'd apply the same technique! :) This is totally insane!
     
  11. johanrioux

    johanrioux Junior Member

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    As you will notice these people were lead down a funnel of sorts to "the offer".

    Not everyone gave money, some gave coins others gave paper, and only one person gave their shoes. The point being a certain percentage of your traffic will respond to upsells very well, others will not convert at all, but you can really increase your conversions by pre-selling them on the final offer. Most beggars will just present their offer on a cardboard box without any upsell, any pre-sell, any third party validation, any copywriting.

    Using a beggar was genius because it doesn't normally convert to high EPC if you will. Most people drop coins or a dollar or five if generous, but people here were dropping hundred pounds in his hat!

    So next time you are pondering direct linking vs landing page before linking to your offer, remember this example!
     
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  12. webdev101

    webdev101 Newbie

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    whoow, this is great, thanks man!
     
  13. Madruga

    Madruga Senior Member

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    I think I'm quitting IM folks, gonna be a millionaire this year and I got a lot of "work" to do. J/k

    I'ts pretty impressive, I knew about these stuff before ~theoretically and something related about it, but is ..wow.

    Implementing this in a landing page, I might consider doing that at least for fun, but it usually comes down to more than a few factors. For example it kinda matters how much time the visitor will spend on your page.. not sure if I'm gonna put the illuminati eye in there will make 'em buy my products meh... I'm just talking rubbish anyway right now.
     
  14. lizmoz

    lizmoz Power Member

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    Cool stuff, but screams for a control condition.. How much would he do without the manipulations?
     
  15. verial

    verial Junior Member

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    This dude gets science.
     
  16. stratocentric

    stratocentric Junior Member

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    Also...they could all be actors and the viewer could be the one being manipulated.
     
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  17. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    At least someone has a brain. I would guess that most of his stuff is staged and due to the fact he is a hypnotist, the rest is through hypnosis.
     
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  18. ilovestocks

    ilovestocks Junior Member

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    That is a very good theory.
     
  19. TedNugent

    TedNugent Junior Member

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    That was one of the coolest videos I have ever seen. Im not sure if it can work with a landing page though. A landing page isnt really meant to be used as a charity. You cant exactly look like a poor person through a landing page. If you can, then I must admit that I am terrible at what I do. However, I know how landing pages work. They are enticing someone to BUY rather than Give. If someone can make this work, I want to know because that could totally change how we do business on the internet and it should be posted to this forum ASAP. haha.
     
  20. superbspurs

    superbspurs Regular Member

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    Like me, Derren Brown is into psychology and NLP. Alot of his techniques are nothing more than psychology. Marketing and advertising departments know all about the psychology of buying and selling. It comes as no surprise to me that DB did this. Anyone who saw him in New York, paying for hot dogs with blank pieces of paper will also know the psychological techniques behind what happened. They are very powerful.
     
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