the previous owner did 301 to his new website, still can buy his old domain?

I came across a domain with good metrics, but discovered its owner did 301 homepage to his new website.

Do you recommend it is still worthy to buy his old domain?

If you can get the domain, you can just remove the redirect.

He likely did it as he probably made something better/more relevant and wanted to keep some juice going.

Supposedly once a site has been 301'd, it loses its juice.

both you guys have good points, yes, I'd better sort it out if he used this old to do PBN already

I once bought an expired domain with very great backlinks and awesome metrics that were 301 re-directed to a new TLD. Unfortunately, the domain is not ranking for anything yet, and it is almost 5 months old.

From technical side you can easily remove redirects.

fionac said:

I came across a domain with good metrics, but discovered its owner did 301 homepage to his new website.

Do you recommend it is still worthy to buy his old domain?

View attachment 145838

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I really don't understand the answers above.

The old domain has a 301 redirect so IT STILL BELONGS TO THE OWNER so NO you can't register HIS domain till he drops it.
You can't redirect dropped domains, you have to own the domain you want to redirect. Thus it's registered.

Buy that. Don't worry about redirects. Remove them and upload some content

praetserge said:

I really don't understand the answers above.

The old domain has a 301 redirect so IT STILL BELONGS TO THE OWNER so NO you can't register HIS domain till he drops it.
You can't redirect dropped domains, you have to own the domain. Thus it's registered.

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Exactly. If you call this url and it redirects you to another domain, someone simply owns the old domain. What does it say when you do a whois request?

kaudo said:

Exactly. If you call this url and it redirects you to another domain, someone simply owns the old domain. What does it say when you do a whois request?

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the old domain is on expireddomains.net, and its previous owner already 301'd, so that is my question.
by the way, if I can redirect any domain without owning it, I choose GOOGLE

In such case, it is not a problem, as soon as you build the domain again, the redirects disappear.

If you want to regain the former strength of the domain as much as possible, follow these steps:
1.) go to archive.org, to the date before the domain was redirected, means to some date when it still had some original content
2.) rebuild the domain with that same content, with the same structure, simply copy/paste it to the server again. You can do it yourself or you can use a service like archivarix.com, it will cost you around $5, depends on how much content you want to rebuild
3.) write down all backlinks with ahrefs, check manually one-by-one if they still exist and if they are live (means when you click that link it will really lead you to your page)
4.) try to revive these links, buy cheap seo backlinks to these backlinks or submit them to your backlink indexer of choice
5.) set up Google search console
6.) WAIT
7.) after 2 months check again backlinks, now with GSC, so that you know which of the sites that link to you, really matter to google
8.) you can start rebuilding or redirecting the linked pages
Meanwhile you can of course build new content but don´t touch the linked pages very much.

Seems that @fionac already registered it (or someone alse) it is not available anymore.

fionac said:

I came across a domain with good metrics, but discovered its owner did 301 homepage to his new website.

Do you recommend it is still worthy to buy his old domain?

View attachment 145838

Click to expand...

It's not an issue. We've seen results from such domains. Just make sure it was a valid redirect and not for any spam purpose!