- Apr 14, 2013
- 1,895
- 700
Facebook Pixel which was earlier called the Conversion Tracking Pixel is an under-appreciated tool in a marketer’s arsenal. I still see so many websites of top marketers (even Facebook Ads ‘experts’) without the Facebook Pixel. I hope they realise how much money they are leaving on the table.
Facebook recently allowed Ad Accounts to gain access to each other’s pixels. What it does is, it allows marketers to use the audience captured using a particular pixel & target that audience using their own ad accounts.
Complicated? Lets simplify – Imagine you run a store selling football kits (Soccer kits for my American friends). Out of the blue, somebody from Liverpool Football Club’s Online Store (Liverpool?) shares their Facebook Pixel with your ad account. Now not only you have access to millions of potential customers (Liverpool customers to be precise) you can now target & sell your football kits, you can also create a Lookalike Audience that you can use to target another 2–5 Million+ potential customers.
Isn’t that truly amazing?
It’s like having somebody else’s cake & eating it too (the other person is eating it too, so don’t feel guilty about it)
Now to the part for which you clicked on this post.
Note: A Facebook Pixel can be shared only via a Business Manager. So, you will need to create a Business Manager to share your pixel with others & vice-versa.
Also, some terms appearing here would be different for you depending upon which country’s account you are using.
What you’ll need:
Step 1 (Skip this & go to Step 4 if you already have a Business Manager account): Go to your Advert Manager, click on “Advert Manager” on the top left corner & selectPixels
Note: You could see something else in place of “Advert Manager’ depending upon your account’s country.
You could also not see ‘Pixels’ under Frequently Used. If you don’t, it’s right under Assets
Step 2: Click Actions> Share Pixel
Step 3: Now if you have not created a Business Manager account, you will have to create one by clicking “Create Business Manager Account”. Takes 2 min. to do it & can be done (should be done) with your personal Facebook account.
If you have a Business Manager & the Ad Account is claimed to it, you will see this:
Step 4: Once inside the Business Manager; click ‘People and Assets’>Pixels
Step 5: Select the Pixel & click “Assign Advert Accounts”
Step 6: Select the ‘Other’ Ad Account from the list. (Your ad account should be claimed or created in the Business Manager. Refer to the ‘Setup Guide’ on the top right corner of the Business Manager for more information.
Step 7: Congratulations, you now have the Facebook Pixel assigned to your other Ad Accounts
Step 8 (Optional): To remove the Ad Account from accessing the pixel, simply click on the‘x’ & then select ‘Remove Ad Account’
That’s it. It should take you no more than 10 seconds to do all of this. If you face any issues or have any suggestions, do leave a comment & I will help.
Best
-Prakhar
Facebook recently allowed Ad Accounts to gain access to each other’s pixels. What it does is, it allows marketers to use the audience captured using a particular pixel & target that audience using their own ad accounts.
Complicated? Lets simplify – Imagine you run a store selling football kits (Soccer kits for my American friends). Out of the blue, somebody from Liverpool Football Club’s Online Store (Liverpool?) shares their Facebook Pixel with your ad account. Now not only you have access to millions of potential customers (Liverpool customers to be precise) you can now target & sell your football kits, you can also create a Lookalike Audience that you can use to target another 2–5 Million+ potential customers.
Isn’t that truly amazing?
It’s like having somebody else’s cake & eating it too (the other person is eating it too, so don’t feel guilty about it)
Now to the part for which you clicked on this post.
Note: A Facebook Pixel can be shared only via a Business Manager. So, you will need to create a Business Manager to share your pixel with others & vice-versa.
Also, some terms appearing here would be different for you depending upon which country’s account you are using.
What you’ll need:
- Access to your Facebook Ad Account
- Access to the ‘other’ ad account (whose Pixel you want to gain access to)
Step 1 (Skip this & go to Step 4 if you already have a Business Manager account): Go to your Advert Manager, click on “Advert Manager” on the top left corner & selectPixels
Note: You could see something else in place of “Advert Manager’ depending upon your account’s country.
You could also not see ‘Pixels’ under Frequently Used. If you don’t, it’s right under Assets
Step 2: Click Actions> Share Pixel
Step 3: Now if you have not created a Business Manager account, you will have to create one by clicking “Create Business Manager Account”. Takes 2 min. to do it & can be done (should be done) with your personal Facebook account.
If you have a Business Manager & the Ad Account is claimed to it, you will see this:
Step 4: Once inside the Business Manager; click ‘People and Assets’>Pixels
Step 5: Select the Pixel & click “Assign Advert Accounts”
Step 6: Select the ‘Other’ Ad Account from the list. (Your ad account should be claimed or created in the Business Manager. Refer to the ‘Setup Guide’ on the top right corner of the Business Manager for more information.
Step 7: Congratulations, you now have the Facebook Pixel assigned to your other Ad Accounts
Step 8 (Optional): To remove the Ad Account from accessing the pixel, simply click on the‘x’ & then select ‘Remove Ad Account’
That’s it. It should take you no more than 10 seconds to do all of this. If you face any issues or have any suggestions, do leave a comment & I will help.
Best
-Prakhar
