After a recent blog post on another IM site that revealed the capabilities of blackhat SEO I have decided that for the next couple of weeks that I?ll be focusing on 100% blackhat methods rather than my usual 10% and after seeing the true potential that blog comments and web 2.0 opportunities can offer I would like to share how they are doing it. Google does not reveal it?s ranking metrics apart from an outdated pagerank toolbar, therefore I will be using the SEOmoz metrics. Squidoo.com Has a homepage authority of 95 and a domain authority of 97, not many sites can compete with that which is the reason why I am using them as an example. When someone creates a basic squidoo lens with a link pointing back to their site, that lens is going to offer minimal ranking benefit to your linked page, why? because it has no quality links pointing to that page, whether it be internal or external links, the page will offer no more benefit than publishing that article on a brand new blog. The way you can take advantage of a squidoo lens is by gaining internal links to point back to the lens page and preferably those internal links should come from pages that are closest to the homepage. So lets say for example that you have published an article on squidoo called ?5 top tips for home improvements? which has a link pointing back to your home improvement site. You now need to go to squidoo?s homepage and on the right hand side click on ?home and garden? we could then click on the ?home improvements? tab, but the focus is on gaining links that are closest to the homepage as that is where the true trust and authority is coming from. As you move further away from the homepage the internal ranking metrics diminish, and that is why gaining a link here >>> http://www.dmoz.org/Health/ is more valuable than gaining a link here >>> http://www.dmoz.org/Health/Senior_H...ilities/North_America/United_States/Virginia/ <<< 100% worthless At this point you should notice the power of the lenses on this page >>> http://www.squidoo.com/topics/home-and-garden Google US: Keyword: twilight bedroom Rank: #1 Users profile page has a PR5 with a page authority of 73, you don?t need to be a squid giant to have that benefit, you just need links from them. Keyword: unique toilet Rank: #2 Users profile page has a PR5 with a page authority of 71 We now want to leave a natural looking comment on those lenses, don?t try and link to your lens page as that looks spammy, instead you will automatically have a followed link pointing to your profile page which in turn links to your lens(es), by commenting on pages that are closely connected to the homepage, you are gaining more trust and authority that points to your profile page, and that single profile page is going to pass pagerank, trust, and authority to your lens. You can also include an external followed link on that profile page.