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The Power of Leverage

Discussion in 'Making Money' started by _unknown_, Sep 27, 2012.

  1. _unknown_

    _unknown_ Junior Member

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    I've been around the forums for a while, but I don't think I've ever posted anything useful. Most of my time has been spent trying to figure out what works and what doesn't. My life's ambition was to make affiliate commissions for a living so I didn't have to deal with the public in a work environment. What I found was that the competition was saturated in virtually every market I was remotely interested in.

    I hate competition.

    To this day I've never figured out SEO. I don't think I've ever had a site ranking #1 for more than a week before the BanHammer of Google came crashing down upon my head with unrelenting force. In fact, I am almost convinced that there is an entire team within Google and our own government that is dedicated to making sure I don't make any money. That all opportunities cease to exists. All doors get shut.


    So I had to adapt. It isn't about simply making money anymore, this got personal. I had to beat the system.

    I think most people are in the same position. I'm not sure that this method has been shared before. If it hasn't, then it's about to.

    I call it the Power of Leverage.

    It is really an easy concept, which pains me why I didn't think of it sooner. Why spend hours upon hours perfecting sites and pulling your hair out? Why spend time being frustrated over what you're competition is doing to you? Or watching a fresh market get saturated and spending even more money on SEO, writing content, outsourcing, etc.?

    What am I talking about?

    I'm talking about using your competition to your advantage. I'm talking about turning innocent bystanders into the tidal wave of saturation that you once hated. I'm talking about making affiliate commissions through the Tier.

    And the best part is you let everyone else do all the work. The more competition that you "create," the more money in your pocket. Tier commissions is basically doing affiliate marketing the right way. You sign up affiliates "under you" and make a percentage of their commissions, and you would be surprised at how many affiliate programs there are out there which implement this.

    Step 1:

    This is the hardest part. Find affiliate programs that sell the products that people are reviewing, that also has a Tier program.

    There are lots of affiliate programs that offer 5% Tier commissions, which is fine. But the best ones offer upwords of 20% Tier commissions or more. I like to focus on these unless I find a particular niche/product that people are going crazy for..

    Step 2:

    This is the most time consuming. Look for "innocent" reviewers. I'm talking about the people who are passionate about the product or niche that just want to help. They have no real knowledge about affiliate marketing and have lots of traffic/followers. They are trusted and have a good relationship with the "community."

    Step 3:

    Get in contact (example below). Once you have identified who your "target" is. Write them an email explaining a little bit of what affiliate commissions are, and that they can make some extra cash by putting up their affiliate link (with a link of your own, of course.)

    Step 4:

    REPEAT! Do steps 1-3 for everything you can think of. You don't even have to be interested in the product/niche, that's the beauty of it. No sites, no SEO, no outsourcing (unless you want to outsource this method), no checking your rankings, no PPC, no getting banned from everywhere, no keyword density, no onsite SEO, no Google slaps.

    [case study]

    I was signed up with a particular affiliate program that didn't really have a good affiliate back end. They made a crucial mistake one day, and that was the day that this method started for me.

    They had sent out an email to all of their affiliates. The crucial mistake? They had mass mailed everyone with a regular email account, so the CC appeared in the header which showed everyone who they sent the email to.

    I waited about a day, collected all of the emails, and sent everyone an individual email saying that [this] affiliate program was better with higher conversions than [that] affiliate program.

    The result? Within a week I had a handful of affiliates under me promoting the same product that I can't get any rankings for, which added up to an average of $25/day for me.

    Yes some of them make a lot more than I do, but why shouldn't they? At the end of the day I'm the one laughing all the way to the bank because I'm not the one doing the work.

    [example email]

    Code:
    Hi,
    
    My name is XXX, and I'm a writer with [affiliate product]. 
    
    I wanted to thank you for sending customers to our site and speak with you briefly about some of the exciting 
    new developments we have brewing at [affiliate site]. We've lowered all prices, have a brand new [something], 
    with a new [something] coming out shortly. We also have the exclusive [something], which allows for something 
    awesome that no one else has. It doesn't appear that you are signed up with our affiliate program which offers a 
    30% commission when you send traffic to us and they purchase the product. It is a great way of making some 
    extra cash from the customers that you are already sending us. If you have any questions please contact me 
    at your earliest convenience so we can talk and I can help you set everything up in 3 easy steps.
    
    Sincerely,
    [name]
    [affiliate program]
    [link to affiliate program]

    [advanced]

    Once you get the hang of this method it's time to start cooking with gas. There is no reason you shouldn't start making some good money from contacting people on youtube. But what about the bigger fish?

    Well, I think this should go without saying, but eventually you will want to start contacting sites that are owned by some of the top affiliates. The way I start is by first finding a site that gets a ridiculous amount of traffic that is related to the affiliate program I want to promote - but isn't actually promoting "my" particular product.

    What I do then is run a WhoIS on the site and look for a contact email and send them a similar email as above, but with more "affiliate" terms that they already know.

    If their WHOIS info is "private" then I will contact them through their contact form. Most of the time if they are interested they will sign up through the program and start putting up ads. But the serious marketers will ask for a "review copy." If it is a physical product, I will ask for their address and buy it myself - then send it with the address of the actual company as the sender.

    And that's all I have. You can make some serious cash off of the backs of people who are already where you want to be, and once its set up, all you have to do is find the next one. Obviously I encourage you to twist/spin this method. There are many different places other than youtube that you can find people - but it can easily be replicated almost exactly.
     
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  2. therage

    therage Senior Member

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    That is one way to do things. The other way is to be the advertiser yourself and use affiliates and reseller plans with a nice rate (affiliates love 60% commissions on high end payouts around $100+ and Resellers like to think they are getting a good solid dirt cheap deal even if you are still making a 400% return or more). Let them do the dirty work, and pay them well. No real secret, but the more you make it worth their while to market your product (think about the web hosting companies) the more you will get sales.
     
  3. _unknown_

    _unknown_ Junior Member

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    Oh yes, this is another way to do it. Though it requires more research, time, and energy; and you don't always strike gold. I actually have a product on Clickbank, however it hasn't been doing very well.
     
  4. therage

    therage Senior Member

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    Did you know WHY people bought from your competitors rather than you? Use deep psychology and know your audience. It sounds like people don't convert because your sales copy sucks, or the market you are trying for is absolutely broke and doesn't buy online. When even rehashed WSO sell in the thousands, your product should be selling as well.