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The Power of Keywords

Discussion in 'White Hat SEO' started by hqdung_seominar01, Apr 9, 2011.

  1. hqdung_seominar01

    hqdung_seominar01 Newbie

    Mar 30, 2011
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    Home Page:
    Why is Google so Valuable?

    Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
    How Most Advertising is Broken

    Most ads try to club you over the head and beat you into submission. Look how ugly the first online banner ad was

    The First Online Banner Ad.

    From there, things only got worse...

    Banners which bounce around in a jarring fashion, banners which play audio, banners which try to get you to "punch the monkey" ... anything for attention. ANYTHING.

    It got so bad that people had competitions to see who could make the most annoying banner ad. (Don't click this link if you have epilepsy!)

    With the ads being so irrelevant and annoying, people have been trained to ignore banners, developing banner blindness. Marketers responded to low engagement by making banners even more annoying...

    The F Word
    Tags: SOUTH

    ...thus creating a tragedy of the commons where online banner ads look like the following picture. They may as well be hidden behind a tree.

    And, as if banners were not bad enough, online advertising continued to (d)evolve...

    unblockable pop-ups & pop-unders
    banner ads laced with spyware & malware
    ads that look like security warnings, which installs malware & then tried to sell you a malware remover
    flash cookies which make it nearly impossible to permanently delete some cookies
    expanding ad units that cover the content
    pages which disable the back button and/or prevent closing the page
    auto-generated content built through scraping & APIs
    and plenty of other crappy stuff!

    Given the above behavior, it should be no surprise then that AdBlock Plus is *the* most popular Firefox extension, with over 96,022,319 downloads. Even large ad agencies (like Ogilvey) advocate installing it! :)
    Search is Different

    Contrast all that annoying stuff with the relevant ads that earn Google over $20,000,000,000 a year!

    Search engine marketing is a completely different form of advertising because rather than trying to distract & annoy users, searchers request to see results relevant to their interests.

    Advertisers only bid to show up where they are relevant - when they are irrelevant. If they bid for irrelevant keywords they lose money on every click. It is a self-correcting ecosystem where relevancy is rewarded with further distribution.
    If a search is non-commercial Google may not show any ads, or may only display them in a less prominent position. Their commitment to relevancy builds the user's trust in the search results.

    The user sees the ads and clicks them because they are relevant to their wants, needs, and goals.

  2. philionaire

    philionaire Regular Member

    Mar 20, 2010
    Likes Received:
    To long to read, but I can see your good at copy and paste:

    • Thanks Thanks x 1
  3. m0g0l


    Sep 8, 2010
    Likes Received:
    As long as he did not said he is the owner of his post. i think he put credits below. "collect"