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The other side of adbrite

Discussion in 'CPA' started by wizzer, Jul 17, 2009.

  1. wizzer

    wizzer Newbie

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    I'm not a big PPC fan, but I had a little run at this method and had some success. I'm moving on to other things and I'm tired of managing this so I'm sharing here.

    Most people here already know that displaying adbrite ads isn't worth it. What I haven't seen anyone here talk about is advertising with adbrite. Go to adbrite and look at their site directory tab. They have around 50,000 websites available to display text and banner ads on. Some of which get in the 1.5 million page views per day range and 1.2 million uniques per day.

    Their PPC program is actually pretty good. You can choose to display ads on specific websites, or let them manage it based on categories and keywords. I was seeing click costs around $0.15 to $0.27. What's interesting is the competition can't be that tough because I was getting around 100,000 impressions a day and paying around $5.00 a day. You set a budget per day.

    Now, what I was able to make work was that I talked to my AM about whether I could directly display banners with my aff ID on a bunch of sites. I never said I was using adbrite. Just that I wanted to buy banner space on site "x". They let me do it! DO NOT PM me about what network I use. If you're not smooth enough to convince your AM to let you buy banner space and directly display aff banners, then find another method.

    My first try, I saved the banner .gif (you may need to resize it to match adbrite's size requirements) to my pc and uploaded it to create a campaign. Then added a pic name and just pasted my aff url in the url box. I figured there would be no way adbrite would approve the ad since it was a direct aff link but they did!

    Now, my conversions weren't that high, but I was using a few high paying sales type banners. If you have a landing page already that works, try using a banner for the product you're promoting if it's available or create your own banner set based on the product and run your banners pointing to your landing page if you're not convinced the advertisers banners will work, or if you run the advertisers banners straight and they don't convert for you.

    Greatest thing about this is if you don't have a landing page or a website and want to just do PPC w/ your aff links this method allows that. Like I said above, I got around 100,000 impressions a day and was getting around 100 clicks per day with about 5% of those actually filling out the forms. Netflix seemed to work good. It's funny because now when I see those banners on some of these big sites (like photobucket) I know that they aren't directly advertised by the company, but they could be affiliates.

    Good way to get your ads on some high profile, high traffic sites without having to build a site etc.

    Hope this helps someone out there who is better at managing ppc and cpa. Like I said, if you already have a landing page that gets you high conversions, you may want to push the clicks to that instead of directly to the cpa offer.

    enjoy

    Meant to add that make sure you explain to the AM that some of the site's you "struck a deal with" only allow you to upload the banner as an image, so the image tracking impressions is out the window. That way when they see crazy CTR they don't scream. Some of my ads are showing ctr's in the %2,500 range!

    I wasn't 100% sure where to put this since I wasn't actually doing CPA stuff, but I think it could be used for CPA.
     
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    Last edited: Jul 17, 2009
  2. csgcsg2

    csgcsg2 BANNED BANNED

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    100k impressions = 100 clicks for $5 = and 5% actually converts

    that is a very low conversion rate based on impressions but 5% converts is very good.

    you mentioned only filling up forms? have you tried trial offers or selling cpa offers with adbrite?
     
  3. wizzer

    wizzer Newbie

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    Yeah, if you spent some time and tested different ads, I think you could actually make this work. I just don't have the time right now. I did notice that different types of ads convert better at different times. For example, I noticed that the acai berry stuff worked on weekends but tanked during the week. CC offers seeemed to work during the week, as well as netflix.

    I didn't try any lead forms etc. only sales stuff like acai berry, CC offers, netflix etc. If anyone has success with this I'd love to hear about it! I'd like to know if I helped someone make $$$...