suppose there is someone that has a talent that could be turned into a business. let's say they know how to do plumbing work and the term "plumber [city]" gets a lot of searches. The same person can either rank for "plumber [city]" or "seo company [city]" he can't do both. It has to be one or the other. Which choice would you suggest to him? pros and cons: with "plumber [city]" you own your own business but you still have to deal with people's shit. with "seo company [city]" you have people on your ass all the time asking why they are not ranking after two weeks. what do you think? what are the pros and cons?