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The "new" Clickbank shopping portal - Vendors/Affiliates thoughts?

Discussion in 'Clickbank' started by Freddyjames, Sep 24, 2015.

  1. Freddyjames

    Freddyjames Senior Member

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    The recent developments have made me think Clickbank has just shot itself in the foot. I can only see a downside to their recent "improvements" - i cannot see any positives at all.

    As a vendor, I have seen a massive drop in visitors and time on site in the last few hours since the update. Any links from comments sections using disqus/facebook etc on other websites seem to be flagged as spam - have any of you affiliates or vendors seen the same?
     
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  2. Windmill

    Windmill Supreme Member

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    Yeah.

    I made a post here: http://www.blackhatworld.com/blackh...kbank-introducing-always-shopping-portal.html

    I didn't realize they were flagging traffic as spam traffic. That'd have a pretty big impact on sales for sure in certain niches. Not surprised about the impacted conversions.

    ClickBank obviously didn't want to do this. They just had too. Why they had to, who knows. I think the bigger question for the affiliate industry is is this a sign of things to come. Is JVZoo next? Are they going to be forced to implement something like this? Or is it something that credit card companies forced on ClickBank because they got too greedy with their high chargeback products? There were several products in the health niche that pushed the boundaries - and that is me being nice about my choice of words. They've been banned, but perhaps it was too little too late.
     
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  3. ChanzGrande

    ChanzGrande Elite Member

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    I did not see anything indicating the NEED for clickbank to make this change. I think they made it for financial reasons with the intention of creating more possible traffic across the network. I believe it will prove to be a very temporary situation, or clickbank will simply cease to be an exchange altogether.

    It can't work, and it won't work so it either has to go away, or there won't be a clickbank.
     
  4. Windmill

    Windmill Supreme Member

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    No... ClickBank did not do it for financial reasons. Unless for financial reasons, you mean the credit card companies were threatening to not process their payments and so they had to implement the banner as part of placating the credit card companies. In my thread, you mentioned that ClickBank was looking to "steal" the traffic from affiliates.

    Are you serious?

    How on earth would they be stealing traffic? From getting it to click on the banner?

    ClickBank isn't stupid. They want their affiliates to have the highest conversions possible. They don't want customers to see the marketplace. NO ONE would buy from the marketplace! The marketplace is for affiliates only. ClickBank make all of their money from their cut of the products the affiliates sold. It is in their interest to make sure affiliates make as many sales as possible.

    If they wanted more money, they'd have come up with an excuse to increase fees. Not go and stab themselves in the foot.

    One reason ClickBank may have been forced to implement the banner is that when you sell on ClickBank, technically, you're kind of "selling" ClickBank your product wholesale. The customer buys from ClickBank, NOT from you. So right now, customers don't realize this, and then see the ClickBank charge and get pissed ("what the fuck is this charge on my credit card? I didn't buy anything from this 'ClickBank') so by implementing the banner, and changing the URL to have ClickBank in it, it makes it double-ultra clear to the customer that "YOU'RE BUYING A PRODUCT THROUGH A COMPANY CALLED CLICKBANK" and then it lessens chargebacks.

    There. Reasonable theory. Stealing traffic from affiliates, not a reasonable theory.

    And you'll probably get away with the iframe thing, but if you get caught, you'll be frozen and banned.
     
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    Last edited: Sep 24, 2015
  5. Freddyjames

    Freddyjames Senior Member

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    What happens for instance, if a customer clicks an affiliate link to a product, then sees the "marketplace" link, clicks that and buys another product instead?

    Does the affiliate get his cut for sending the visitor in the first place?

    Just spitballing here, trying to figure out if this is a good or bad thing. My initial thoughts though are it's going to be awful.
     
    Last edited: Sep 24, 2015
  6. Windmill

    Windmill Supreme Member

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    The affiliate doesn't get the sale if they happens. ClickBank gets the sale and takes the cut of the commission an affiliate would've otherwise taken.

    That will probably almost never happen, because once someone clicks the marketplace, they're bound to just bounce away. But THAT is (one of) the problem. People clicking that banner. No one, including ClickBank, wants people to actually *click* the banner. But people will and then of course... sales funnel leaks.
     
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  7. Freddyjames

    Freddyjames Senior Member

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    Exactly.

    Our first rule as a vendor, probably the golden rule, is don't give your visitor chance to click away from your site without hitting "buy".
    This is why links to discaimers/tos/affiliate page links are small at the bottom of our pages.

    I'm also an affiliate, and if ANY product in the past has links to elsewhere on their sale pages, or an email opt-in - I just wouldn't promote it, period.

    My initial thought is this:

    If you are going to sell a product as a vendor on a platform that has options for you to buy other things, stick it on Amazon.
    If you are going to promote products as an affiliate, promote products that have a bloody good, tight sales funnel.

    ps - I may be wrong here, but I'm pretty certain Clickbank makes the same money/percentage regardless of whether it is an affiliate sale or a "not set" sale.
     
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  8. ChanzGrande

    ChanzGrande Elite Member

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    Didn't you just ream me out a couple paragraphs up there boss for claiming this could happen? That's pretty funny stuff! Anyway, financial pressure could easily exist from vendors who wish to keep a larger portion of their sales. So there is a possible financial incentive for CB to do this kind of thing. I never said I thought it was the primary reason for this. In fact, I mostly think they did it because of additional exposure to other products. I don't think it has anything to do with placating credit card companies at all, but I understand why you think that.

    I don't think you are right at all about people bouncing from the marketplace. In fact, I think CB can and does make sales from this channel. This is not a large sales channel for them, but it will grow if this banner thing is a success.

    We're both just shooting from the hip. You may "feel" like your information is more cutting edge, or up to date, but I assure you that neither theory is any more compelling than the other.

    What actually matters about this though is that it's going to cost us all a lot of money in the short-term until CB does away with it within the next 6 months or it's going to cost us a lot more within 2 years when we have to market products via a completely different marketplace because CB didn't recognize the shit-storm that is about to happen.
     
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  9. Windmill

    Windmill Supreme Member

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    No...

    You said that ClickBank is trying to steal the traffic. I said no, that is obviously not the case.

    I never, ever said that people wouldn't click the link in the banner. In fact, I've been saying that from the start, that the banner is bad, etc etc, but not because I think that there is a conspiracy that ClickBank is trying to steal affiliate traffic (which is something I know for a fact isn't true) but because they're feeling like they need to include this banner to make their transactions valid.

    That is my point. This banner is creating leaks, and ClickBank are extremely aware of this, and don't like it. But they feel like they need to include the banner for legitimacy reasons, similarly why the URL is getting directed through their ugly URL thing. So people understand why CLICKBANK charged their credit card, not the merchant. They aren't doing this as a conspiracy to get people to click on the marketplace then "steal" your sales. That is ridiculous.

    You are shooting from the hip. I am not. I work with platinum vendors and I can assure you that your conspiracy theory that they're trying to steal sales by having their products featured on the marketplace is definitely not true. And yes. ClickBank did realize that this was going to create a shitstorm.

    But this isn't some big secret, really. You don't need to be behind the scenes to figure out that platinum vendors won't be the one behind this, nor that ClickBank don't want to do this either. The distrust in ClickBank regarding shaving/conspiracy theories is unnecessary.
     
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    Last edited: Sep 24, 2015
  10. moonshine7000

    moonshine7000 Senior Member

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    I think this move from Clickbank will seriously affect conversion rates in a negative way.If Clickbank does this I will just move to a different affiliate network.Traffic costs time and money to an affiliate and they deserve to be rewarded for their effort.
     
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  11. a-jani

    a-jani Junior Member

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    Can someone provide a link to a sales page currently using this? Can't find any at the moment that do. Really want to see what everyone is talking about.
     
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  12. Abcxyz77

    Abcxyz77 Regular Member

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    My sale drop like free fall, maybe it's time to moving on?
     
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  13. K.H.R

    K.H.R Jr. VIP Jr. VIP

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    Many Affiliates are bypassing the Vendor Sells Page and sending traffic directly to Checkout Page from their Own Pages. Will this update Hit this Bypass Process?

    Can anyone show any sells page that using this update? I checked many Sells Page, but no one updated yet.
     
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  14. maltiya

    maltiya Regular Member

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    OMG. Sales and order forms seriusly down. What's going on !
     
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  15. mancar487

    mancar487 Jr. VIP Jr. VIP

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    This has been in discussion with platinum vendors for about a month now. Nobody wants this, and I can assure you even clickbank does NOT want this. However, they are seeing it as a necessary change; and despite the long list of negatives that comes with it, the main positive is that clickbank stays in business.

    We need to remember that vendors are not selling the product to the customers. Vendors sell to clickbank, and customers purchase from clickbank.

    That being said, the current header can be improved massively, while still retaining its function?and I believe it will be, as clickbank has been clear that the first month or two will be a testing phase. Personally, the main thing that I feel needs to change is that the ?marketplace? tab NEEDS to go ? it has no benefits at all. Secondly, I?d rather that the header was not a sticky one.

    Clickbank is also currently considering the possibility of removing the needs for a header if the vendor has an intermediate page with clear clickbank branding (a pre-order page); I do hope they accept this as I?d much prefer that.

    However, what I want to re-iterate is that this is being done for legal reasons and is necessary for clickbank to remain in business. Other affiliate platforms who do not adapt with the changing climate of increased security and pressure from card companies and financial institutions will not be around in a year or two; that is certain.

    From my part I will continue liaising with the clickbank team, together with other platinum vendors, to ensure that this new requirement is implemented with the least effect on conversions as possible. I?m also constantly feeding back all the comments that I?m getting from affiliates back to clickbank; after all, we all want the same thing ? maximizing profits while ensuring long term longevity.

    Mancar
     
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  16. Freddyjames

    Freddyjames Senior Member

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    It seems to me that the reason CB have had to implement this change is because of the high % of chargebacks & refunds they have on shit products, which annoys the CC companies.

    Any vendor with a good product therefore, which has low refunds/chargebacks, is now being punished for Clickbank's greed.

    Mancar has also just made me aware that vendors will only have their products in the new "marketplace" for customers to see, if they PAY to advertise there! That is, an absolute rip-off.
     
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  17. a-jani

    a-jani Junior Member

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    For crying out loud, can someone link me to page with this header?
     
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  18. rjd1265

    rjd1265 Regular Member

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  19. Freddyjames

    Freddyjames Senior Member

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    UPDATE:

    Clickbank are pulling the portal by the end of today.

    Obviously testing has not gone well.
     
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    Last edited: Sep 24, 2015
  20. mancar487

    mancar487 Jr. VIP Jr. VIP

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    According to my account manager, the header will be re-introduced but it will likely be a JS instead of an iframe.

    Re the "marketplace tab" my account manager says they want to have it removed completely if possible, but this depends on the agreement they reach with the credit card brands. If such an agreement is not reached, they will have to implement it, but for platinums it will be optional.

    Mancar
     
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