We all know about the age-old method of traffic, before the dot-com bubble and everything, E-Mail Traffic. E-Mail traffic is one of the oldest method of getting traffic to anything, not just CPA Offers. E-Mail was used to get traffic to your website(s), to get the latest news, travel deals, car deals, virtually everything. For new newcomers to not only online marketing such as CPA, but to the newcomers of the internet, check out this video to see what I mean about before the dot-com bubble. VIDEO 1 - it wouldn't let me embed(put the video directly in the post) more than two videos. URL: http://www.youtube.com/watch?v=1npzZu83AfU and this video about E-Mail from 1994 VIDEO 2 URL: http://www.youtube.com/watch?v=rxM8C71GB8w&feature=related E-Mail was, if not the biggest method of contacting people world-wide other than sending a normal old letter in the mail. Now, not to get all nostalgic or anything, but the new-wave of traffic, SMS / Text messages. If you don't know the difference between SMS and MMS, SMS means Short Message Service, MMS means Multimedia Message Service. Multimedia to put it in simple terms, is anything other than text being sent, such as a picture, video, mp3/mp4/FLAC/ etc. any sort of media. SMS messages are just plain-old "Hey how are you?". Now think of about 20 people you know, how often do they have their cell phone on them, or even an IPad / IPod touch with a text-message application? Out of those 20 people, I guarantee you that at least 15(75%) of them have their phone on them, and on at least vibirate. No matter where people are, staying connected to everything from social networks, to your childs life, business, or your partner via text messages, facebook, twitter, and / or hundreds of other social outlets with hundreds more popping up weekly has become as normal as checking the time on your watch. Even with that, watches are meerly a fashion statement it seems now-a-days, everyone checks time on their phone. Now, to get back to the traffic aspect, SMS traffic is literally a wave of traffic if you do it the right way. Before you go and look up how to send text messages, you will see countless ways to send via @Mail (SMTP) such as [email protected] - now, that way is against the FCC's rules and regulations. Give this a read before you do anything so you know what is and isn't legal. http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email Personally, I'm all about making money, but I wouldn't want to see any of our current, or potential affiliates, or even affiliates from other networks get in to any trouble because of the "deer in the headlights" mentality. Meaning you see the potential, the whole concept sinks into your brain and you go out and do the very first way possible. The SMTP method, it's fine to do(as far as I know) as long as it's a personal contact, such as if your contacting a friend overseas to "email" them, [email protected] from your phone, and they see [email protected] and they reply and you have a conversation. But as always, if you have any questions or concerns about it consult a lawyer or the proper authority if you have any quams about it The potential of SMS traffic - The USA is about 313 million people strong. I would say about 50% if not more have some sort of ceullar device, so that's about 156 million people. Now, that is A LOT of potential leads. When people get a text message or notification on their phone, their usually read withn one hour or so, but now mind you, they can be read hours later or days later. It's not a get-rich-quick scheme. A few key things to remember when your going for SMS traffic are this most people will not be using Wi-Fi when they get the message and will be going off of their cell phone signal which may or may not be fast so you want to make sure of the following- First page submit Mobile version Acceptable by all carriers / devices, if it's not acceptable by all carriers, you can take a crack at it and see how you do, because the number detection of the carrier is a grey area, there's no way to be 100% sure just by the number as you can port your AT&T number to Verizon and amongst other carriers Decent pay per lead, and EPC. When testing an offer with SMS - do a small test first, try to send about 100 leads to see how the EPC is, send about 100 leads to a few different offers just to get a feel for the EPC for SMS traffic on that offer / advertiser. Just because an offer is doing well conversion wise and EPC wise via social media, doesn't mean that it will preform the same via SMS. A few important things to remember with SMS marketing, if you don't do it right, you can pay the price. Make sure the data that you aquire is - Double opt-in -- meaning they have confirmed that they want commercial text messages The data has a timestamp, source(such as a website) that the information came from Regaurding the sending - Prodive an opt-out method - "STOP" and "END" are two popular keywords, do NOT say "go here to opt-out" that is NOT allowed in the FCC's eyes. If you have any other questions or concerns about it, feel free to contact me as always.