The Mythical Chevy Nova Marketing Lesson - What does it tell us?

adflex

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Recently I came across this story about Chevy Nova cars and how they faced a global marketing challenge when targeted at Spanish speaking countries because Nova means “No Go” in Spanish.

What was interesting was the fact that the story was a myth that never occurred - so why did the story get passed around, and accepted, so much in the first place?

We definitely do take into account cultures and their differing perceptions, but should we? As our world gets more and more globalised, and as our cultures merge with more speed than ever before, will taking into account cultural differences just become a thing of the past in advertising? Or is it more the case that certain cultures and their preferences will reign over others? What’s your take on this?
 
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