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The Most White Hat Route to Take With My New Domain..

Discussion in 'White Hat SEO' started by hendrix91, Jul 18, 2014.

  1. hendrix91

    hendrix91 Newbie

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    For starters, although my title says newbie, I've been designing websites and performing/practicing SEO for 3-4 years, so don't worry, my question isn't going to be as basic and newbish as the title may come across :p

    I've focused the majority of my SEO research and experimenting on Local SEO, which doesn't require as great of an emphasis on building backlinks (Not discounting it's importance, there's just other aspects I'd rather perfect), so I wanted to get an opinion from someone with more knowledge about my new domain since the search bar hasn't really helped.

    I've been putting together a business model and tracking analytics for a few case studies etc for a web design/local SEO company (with a slightly different approach from the competition) for about 6 months, and over the last week or so I've finally started bringing it all to fruition.

    Last week negotiations finally came to an end and I acquired the domain name for my new company. As I am a domain investor myself with a portfolio of just over 250 domains, I've always relied on dropcatching/expired auctions to find new domains with good PR, brandability, or EMDs. In doing so I usually perform a lot of research on the domains history and backlink profile before purchase, but with this new domain I already knew exactly what name I wanted for my brand going in, and spent a decent stack of cash picking it up based entirely on the quality of the generic keywords.

    While starting to build my site this week I researched the backlink profile, and it's much different than the newly expired domains I'm used to buying. Normally a few quick searches can reveal all the red flags of spam backlinks/fake pr domains, but I'm not sure how to interpret older sites with years between new content. The domain has been registered since 1997, but the previous owner has been holding onto it undeveloped since the early 2000's. I assumed most links would be broken and everything would have been deindexed, but since I've never dealt with a scenario like this I need some advice on the optimal white (or slightly grayish) hat technique to benefit from it's link profile, or at the very least avoid any negative consequences..

    This is all done using OpenLinkProfiler. Here is a quick look at the "backlink freshness" of the domain

    View attachment 52490

    Then sorting from largest to smallest link influence score, there are a few random backlinks from PR 3-5s with DA of 50+
    ​ View attachment 52491
    and then you get to the red...over 150 links to a blogs archives starting in 2003.

    View attachment 52492
    None of them for the most part link to the root domain, but primarily to an old broken deep-link that has anchor text 100% irrelevant to my website.
    View attachment 52493
    Then the last handful of links are actually pretty interesting, as they are typos meant to link back to mydomain.com.au. The .com.au is also a web design company, and the typos are in the footer of their clients sites. The anchor text is simply thedomain.com.au for each of the links though, so I'm not sure if that has any SEO impact.

    View attachment 52494
    View attachment 52495

    I'm personally a fan of only 1 well-placed contextual link rather than stuffing backlinks in the footer on every page of client sites for long-term SEO, and hope G doesn't penalize me in any way for it now or in the future..

    But with a general idea of the situation, how would you approach it if were your site?

    Do you think these links will positively impact rankings even if they don't have any related content or geographical relation, and if so what would be the best practices for maximizing the link juice..or am I just wasting my time analyzing something that won't have any SEO impact at all?

    Or could these borderline spammy links possibly hurt my rank while there is minimal content or indexed pages on the site?

    If anyone could shed some light or point me to some solid articles on the subject, it would be greatly appreciated..Of all my SEO research and projects this is one of the most arbitrary concepts that I just don't seem to grasp or find much consensus over..
     
  2. TheUnborn

    TheUnborn Elite Member

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  3. hendrix91

    hendrix91 Newbie

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    Gahh you'd think a year and a half would be long enough..
     
  4. iamleewalker

    iamleewalker Junior Member

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    You'd think that 15 posts in a year and a half is more than enough... But truly, you can become a donor if you really want to post images. ;)

    And back to the question, if you want to go as white hat as possible, i suggest you remove somewhat spammy links and don't worry if there are some links from PR 5 sites, google usually isn't that cranky about them. With time, if you'll adding more and more backlinks, just make sure to clean it up a bit. And plus, you'd better start consistently growing your content and updating your backlinks than re-evaluate situation in a while.
     
  5. lucasbraydon

    lucasbraydon Supreme Member

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    OP you are averaging one post per month almost.
    So maybe give it another 10 years or so :D
     
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  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    The most white hat thing to do is do no linkbuilding, make good FB, twitter, and other social pages for it and post on them regularly with a link posted on those socials maybe 1 out of every 4 posts. Then do nothing but build page after page onto your site until it's massive. But... this will take a long time and do very little ranking in the short term.
     
  7. hendrix91

    hendrix91 Newbie

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    Although I don't post often, I still consider myself a regular. Just a regular that knows how to utilize the search function :D

    There's so much to learn and more content than I know what to do with already out there that I don't have time to post. Every single time, without fail, I start with a specific topic in mind to search or learn more about, and within 15 minutes I've got 20 tabs opened.

    I'll start with a backlinking strategy article, then come across a new tool I haven't tried, and while testing the tool I'll find an awesome new keyword research method I haven't been using, but while reading a debate about the best way to rank for said new keywords I'll read something about citations and forget that I need to build more, so then I find myself reading new citation tips and this has all taken place in a span of 20-30 mins. :chatting:

    And like many of you I'm sure, I'm a Web Designer/SEO/IM/Graphic Designer/Domainer/Blogger so it's all a vicious cycle of knowledge that never stops :banghead:

    But for some reason, I love it..


    That's exactly what I spend my time focusing on. As I briefly mentioned earlier, I don't place any emphasis on building backlinks as there are many other aspects I'd rather perfect that will have a much greater impact on my local seo. Namely, KW research/comp analysis, tag and meta placement, citations, SMM, and quality content.

    Since I don't know much about these types of backlinks I wanted to ask so I didn't miss out on easy link juice that was already there or have any negative SEO that I wasn't aware of.