Ok, so I was speaking to my girlfriend on Skype today about what actually interests me when it comes to doing what I do (Internet Marketing.. derp) and it got me thinking, eventually.. I wanted to share what I had come up with. So my mentality (and what I think is the mentality of every other black hat seo) is the power trip you get.. Bit psychopathic, I know. The fact that for under $100 and with a few hours of effort put in, you can manipulate a multi-billion dollar search engine with some of the world's best software engineers with PHDs and mathematicians etc.. Just being able to mess with it. It's almost the same mentality as being an anarchist... You can gain something (money rather than pleasure in the case of an anarchist) by messing with other stuff/property/people. Not even sure if this is the right section for this post and I'm actually really interested to see what the other guys in here that do Black hat day in, day out think about this and what you think would be THE bh mentality - If not the one I just described to you.