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The Long Journey with my Money Site...What Would You Do?

Discussion in 'Black Hat SEO' started by chotavan, Nov 4, 2015.

  1. chotavan

    chotavan Newbie

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    Long time lurker of BHW and I sincerely appreciate all the info I have learned over the years. I don't want to waste too much time with the back story, but I will try to give a quick synopsis:

    I bought my company back in 2009 which included 150 domains selling all the same products. Basically, different skins and category pages, but products (about 500) all had the same descriptions. We stock all of our products and ship them out. The previous owner got slapped by the G in early 2009 and lost about 40% of his revenue overnight. He was linking groups of sites together and in my guess, got reported to the G by a competitor. So here I come...in my cockiness, I thought this was a diamond in the rough and could "quickly" turn it around.

    Over the years I have spent a small fortune on white-hat SEO. To be completely honest, very little of it has moved the needle very much. Back in 2012 I decided to go about it on my own and was making tremendous gains trying to techniques I learned here and on other similar sits. I was playing with fire b/c I didn't fully understand what I was doing and was inexperienced. Also, I had about 25 sites in a PBN, all with well-written content. In hindsight though, I had a footprint. Then, Panda and Penguin came along and my organic traffic dropped 75%. I received a manual penalty from Google in June of 2013 for unnatural links, which was lifted in September. I rebounded a little, but no-where near were I was before. Now I am back with another white-hat SEO company. Based on advice I received from SEO "experts" I have consolidated down to 3 different money sites, each with it's own set of products representing a different vertical. Over the years, I have wound down most of the sites, and about 6 months ago, 301'd the last 40 domains to the different money sites I have. "Money Site A" brings in about 80% of the money. About 70% of my revenue is generated through paid advertising with only 30% coming in through organic traffic.

    I have put so much work into executing the advice my SEO team gives me. Most of the content has been rewritten, I have written and paid for quality content, but the needle isn't really move at all. I am tired of falling for the misinformation put out by the G, and paying a SEO company a ton of money who doesn't really know any more than I do about SEO. I feel like I am doing BS busy work that ends up having very little impact, with gains of about 5% per month organically. I would be embarrassed to tell you what I am paying per month. I am competing online with Amazon, Home Depot, and manufacturers who are now selling direct. My site is so much more relevant than f'ckers out ranking me; I am tired of playing the Google game and am ready to take my gloves off! I am hoping some of you can point me in the right direction.

    My money site provides income for my family. I own about 150 domains, some of them date back to 2000 or so. About 35-40 of my last revenue generating sites were redirected to the main money site about 6 months ago. We carry products from about 15 different manufacturers and import about 5 of our own products directly from China.

    By the way, we do about $25K/month on Amazon, in addition to my site, but margins are super-thin via Amazon.

    I am willing to do just about anything, as long as my money site does not get de-listed.
    -What would you do?
    -Where should I start?

    Thank you very much in advance!
    Chotavan.
     
  2. asap1

    asap1 BANNED BANNED

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    Are the sites you are currently trying to rank penalized? or have been in the past?

    Are any of the sites you 301'ed penalized? or have been in the past?

    Also 99% of these SEO companies are pure shit and build useless shitty links that wont help you at all.

    You should learn the basic of SEO so you know what you are getting, a few hours of research can save you a ton of money.
     
  3. chotavan

    chotavan Newbie

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    -No, none are currently penalized. The biggest money site, "A" received a manual penalty for unnatural link profile back in the summer of 2006. I got it lifted.
    -To my knowledge, none of the sites I have 301'd have been penalized...that is, since I have owned them starting in 2009.
    -I feel like you are 100% right...most of the SEO companies I have used in the past are full of shit. I would say I am advanced with traditional white-hat seo. The only reason I am using one now is in hopes they would do link building, and other time consuming things I do not have time to do.

    With said, I feel like most of the white-hat that I know and have learned are time-consuming things that have little impact on my rankings. They are pie-in-the-sky ideas that Google wants you to believe, but have very little impact--especially when you are in a competitive niche.

    Thanks for the advice--much appreciated!
     
  4. Zekie

    Zekie Regular Member

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    I feel for you bro, sometimes I wonder if some folks would be better off taking that money and throwing it into PPC because at least then you would have at least some kind of ROI.

    I would seriously start digging through some outsourcing forums to hire people that will do 'busy' work for you, in order to lift an immediate burden off of your shoulders. From there can the SEO 'agency' and redirect that money to your outsourcing division. You can find good outsource workers although you have to on top of them to ensure that your tasks are performed correctly, fire fast, reward good work with some little bonuses and you will get good people.

    Very sorry to hear your plight.

    Peace,
    Z
     
  5. chotavan

    chotavan Newbie

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    Thanks man, I appreciate the advice. I will get through it, just need to re-educate myself!
     
  6. chotavan

    chotavan Newbie

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    Another quick thought-summary. I found most white-hat seo companies tend to start with onsite seo. I have done that process over and over and the impact is tiny at this point. I know I have to build better links into my site...problem is, most SEO companies have problems doing this because I am an ecommerce site, and my products, frankly speaking, are not very sexy. This is my struggle, at least as far as I can tell.