On the one hand technology is making some aspects of IM simpler, but as far as ranking and the competition on G it's getting more complex. I think the latter outweighs the former. Years ago you could slap some banners on a page, keyword stuff, and make decent money. I remember a kid I knew in high school had a site that was nothing but 10 adult banner ads in a column and he made $500 a week. I think what a lot of people are calling "the death of SEO" when it comes to G cracking down, should really be called "the death of noobs". I've been IMing since 2006, and the higher the barrier of entry and degree of professionism required, the less viable competition, the better for me. And a lot of you. I'm beginning to think I was born at just the right time. Agree? Disagree?