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The journey to learning SEO and ranking my ecommerce store

Discussion in 'My Journey Discussions' started by NotSoAverageJoe, Dec 9, 2015.

  1. NotSoAverageJoe

    NotSoAverageJoe Junior Member

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    Hello people, some of you may or may not know me. I used to run a journey thread before but I grew tired of it, it was also a complete fucking mess.

    I've been doing IM for the last year now and believe it or not, I still consider myself a newbie when it comes to SEO. I've always found ways around SEO to make my money, but it's time to change that. With this thread I will document my journey to page 1 rankings for my ecommerce store. I will not write how much this site earns me or anything like that, this journey is purely about learning the art of ranking.

    What I got to work with:

    Mywebsite.com
    0 DA
    0 PA
    0 CF
    0 TF
    Indexed

    My ecommerce store has different categories and I plan on ranking each one of these to page 1, one by one. Each category has their own main KW's and plenty of smaller long tail keywords I could try to rank for. I think I will start with just one category so I can put all of my focus on it. I call this category A.

    My competitors seem to be ranking for these keywords mainly by their domain. KW#1 has a couple of sites with links back to it, but the rest have next to none. Pinterest and Etsy shows up when I search for this category as well, so I take it as a good sign.

    Keywords:

    So far I have a list of 63 keywords for this category, I'm not sure if it's even possible to rank for all of these, so I've chosen out the ones with the best search results. If I were to target ALL 63 keywords I would get a total search volume of 6970.

    Category A:
    KW#1: 1300 searches a month
    KW#2: 880 searches a month
    KW#3: 390 searches a month
    KW#4: 320 searches a month
    KW#5: 210 searches a month
    Totalt searches: 3100 a month

    Ranks:

    KW#1: N/A
    KW#2: N/A
    KW#3:N/A
    KW#4: N/A
    KW#5: N/A

    The game plan:
    Spy on my competitors to see where they get their links from. I've already begun doing this and have found a lot of these sites use shitty and poorly made blogs. Shouldn't be too hard to outrank these?

    Read more about SEO. I get the basics that backlinks > your site=ranking. But there are so many things I don't fully understand, onpage for ecommerce, proper silos, tiered link building, how to diversify my links, where to find high quality ones etc etc..

    Do more reseach about blogs posts on ecommerce stores, how much will these affect my rankings?

    Buy a couple of expired Tumblrs and weeblys and build these up.

    Get ahold of all the tools neccessary to be able to track my results. Would love some recommendations here. I'm only using serplab at the moment, what else would I need to properly track my SEO?

    Off to the front page we go!
     
  2. sashablack

    sashablack Elite Member

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    goodluck and hopefully you can make something out of this journey :)

    -Sasha
     
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  3. Richnhappy

    Richnhappy Regular Member

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    Good and deep researched journey, do update us with your progress. All the best.
     
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  4. NotSoAverageJoe

    NotSoAverageJoe Junior Member

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    Update #1

    Haven't done all too much today to be honest, had a meeting with a company so that took some time. I've built some links but I am not sure if I move too fast or too slow, I want to keep it natural so I guess keeping it slow and steady is the way to go.

    What I've done today:
    • Written 7 different posts for my first tumblr, scheduled all of them. A new blog post each month up till April.
    • Found a list of high PR websites, posted my links on 4 of those today. Now when I think about it, most of pages have minimal text or duplicate content, I should probably go back and add some more content to those links.
    • Written a blog post about my niche, haven't targeted any specific keywords in this post.

    Ranks:

    • KW#1: N/A
    • KW#2: N/A
    • KW#3:N/A
    • KW#4: N/A
    • KW#5: N/A
    • (added a bunch more but they're all N/A)

    Other info
    As I'm looking for ways to climb the rankings I am also looking for ways to drive traffic to my website, so far I've tried Pinterest, Instagram and Facebook ads. Facebook ads gave shares, likes and comments but not conversions, I might have to switch to a product that I know people buy. I might write about my search for traffic as well, if you guys are interested about it. I've been plenty of successful with Reddit before so I might have to see if I can somehow use it to my advantage.

    What I need to do:
    Create some sort of SEO plan for myself. I don't want to just go around and create random links here and there. I am still not exactly sure how I can do the best kind of onpage SEO for my home page due to the lack of text...

    Do more keyword research to find potential KWs to target.
     
  5. NotSoAverageJoe

    NotSoAverageJoe Junior Member

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    Small update:

    I have gotten positions for 3 keywords at the moment. These are super low volume but at least it's a start, I haven't done any more link building since the last update.

    [​IMG]

    I think I will purchase a couple more expired Tumblrs and build more links through these, see how they help me climb the rankings.