The Important Thing We All Forget About Google

HustleTong

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Ever since Google entered mainstream business of search engine marketing & kicked yahoo along the way, they're unstoppable.
 

Jammy0308

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Google doesn't want to serve good content. It wants to serve exactly what the user is looking for.

I'd say this is the definition of good content. Yes you can write a brilliant article but ultimately the best content is the one that solves a user's need. Regardless of whether google was showing this content or not, I believe this to be true.
 

IM Rider

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Ever since Google entered mainstream business of search engine marketing & kicked yahoo along the way, they're unstoppable.
Those were the days of brilliant google founders, Sergey Brin and Larry Page, now not so much.
 

splishsplash

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I'd say this is the definition of good content. Yes you can write a brilliant article but ultimately the best content is the one that solves a user's need. Regardless of whether google was showing this content or not, I believe this to be true.

Good is highly subjective. Generally when people talk about "good" they're talking about high quality.

Shakesphere is great. But people would rather read some trash piece like https://www.harpersbazaar.com/uk/ce...5/meghan-markle-princess-diana-cartier-watch/

Then ooh and auhh and gossip, complain, moan, talk badly about people.

An example closer to home..

If I want to rank for this

"how to do keyword research"


Let's see what's top 3


The ahrefs one is pretty good, because it's going a bit deeper and using ahrefs.

But the hubspot and moz are just trash. It's pure non-pragmatic fluff.

These is not the best content on keyword research. Google does not want to find and show the best content otherwise their algorithm would be ENTIRELY different.

Build a search engine based on the highest quality content and very few people will use it.

The hubspot and moz one are what most people are looking for. Light trashy feel-good reading. Easy. Makes them feel like "Oh I learned something today". Most people would rather watch a documentary rather than get out a book and do some real studying/learning.

Most people would rather watch some fluffy science documentary rather than watch 12 MIT lectures on youtube about science.

The MIT lectures are amazing content. The science documentary is trash.

I will NOT rank by creating the kind of content I create here on bhw. I'd need to write a fluff piece full of feel-good, images, charts etc.
 

rdlzr77

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@splishsplash

Let me quote again from my post: "Not saying they are trying to mess up the serps, that would be dumb".

Not sure why you insist of thinking that everyone here but you thinks Google is trying to squeeze more out of Google search by messing up with the results, so more people will jump on google ads. I don't think they do it and I am 99% positive they will not do it.

About Alphabet financials, I am not talking about the drop from Q4 to Q1, which is recurrent. I am talking about the lack of growth between the quarters. Of course it was expected because of the pandemic, but it's also a mirror of global commerce (edit: I like to call it like that, but its not accurate - I would say google ads are the buffer between a huge number of small-medium enterprises and clients). That's all.

From a historical point of view, these are the first quarters when Google is slowing down and not meeting growth expectations. But I might be wrong here...

Also, not saying that Google is struggling, I am saying the economy is struggling.
 
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fantazma

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I see a lot of people getting really crazy and "conspirified" about google these days because the serps are more wild.

Theories about google trying to "force" people into ads.

This is really crazy..

Think for a minute about all the social networks out there..

Facebook, pinterest, twitter, whatsapp, snapchat..

Their primary goal for a long long time has been one thing.

Engagement.

That's it. Users are not their customers. They are the commodity. Social networks sell users.

Google is the same. Users are the commodity. It's what google sells.

It's quite dark.

They want to make you addicted. The social networks are the worst and they do all sorts of things that mess with the brain badly.

Google is successful for one reason. People keep "googling".

The day that stops, they're out of business.

So, with that in mind..

Google wants to serve the best possible content to users.

But, wait!

Here's the mistake most of you make.

The best possible content for the users is NOT the best possible content.

It's the type of content the users want to see. The content that will satisfy thing.

If people search for google and don't get satisfying results, they will use google less and less.

So you might write your 10,000 word super guide and get lots of great backlinks and think it's the best thing since sliced bread, but it might not be what the users want, and the google AI is getting better and better at determing that.

More than ever, your focus for your pages needs to be on matching the user intent rather than just producing content.

Sometimes google likes to show a few different types of pages.

Here's an easy example

Google "followers".

You've got the netflix page with the tv show.

2 articles with tips on getting more real followers.

neilpatel's article on getting 300 followers per day(Interesting that it's a different style than the other 2)

Then you have an app on apple

videos

stories

Then an article on how to gain your first 1000 instagram followers

then finally an article on getting more followers on your business instagram.

See how diverse that is? The serps did not look like that in the past.

And you'll notice that keywords like that will change RAPIDLY, because depending on the time, people want different things.

Right now, google has determined most people want to know about the tv show

A few people, but less want to know about how to get more followers for their business instagram.

Maybe business is more popular in 12 months and that one moves up to position 5..

You know how they know?

If there's nothing on page 1/2 about business, then they search for something else like "followers for my business instagram" or "followers the tv show" or "followers news stories"

So when you're writing your articles, check page 1 and see what's ranking to get an idea for what the real searcher intent is and try to match it as closely as possible, and if there's a couple of different user intents, pick the most common. For followers for example, I doubt the business one will ever go beyond position 9 or 10 even if it got every relevant backlink on the planet.

Hello,

I'm agree with you on the theoretical view, but in practice view what you think about this keyword result:

google.png

thnx
 

ozzie5

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Good is highly subjective. Generally when people talk about "good" they're talking about high quality.

Shakesphere is great. But people would rather read some trash piece like https://www.harpersbazaar.com/uk/ce...5/meghan-markle-princess-diana-cartier-watch/

Then ooh and auhh and gossip, complain, moan, talk badly about people.

An example closer to home..

If I want to rank for this

"how to do keyword research"


Let's see what's top 3


The ahrefs one is pretty good, because it's going a bit deeper and using ahrefs.

But the hubspot and moz are just trash. It's pure non-pragmatic fluff.

These is not the best content on keyword research. Google does not want to find and show the best content otherwise their algorithm would be ENTIRELY different.

Build a search engine based on the highest quality content and very few people will use it.

The hubspot and moz one are what most people are looking for. Light trashy feel-good reading. Easy. Makes them feel like "Oh I learned something today". Most people would rather watch a documentary rather than get out a book and do some real studying/learning.

Most people would rather watch some fluffy science documentary rather than watch 12 MIT lectures on youtube about science.

The MIT lectures are amazing content. The science documentary is trash.

I will NOT rank by creating the kind of content I create here on bhw. I'd need to write a fluff piece full of feel-good, images, charts etc.

Good point. Rather irksome to search and find pointless articles, with bad spelling and fluff, but that is what ranks - public so damn dumbed down. As you say, write that sh*t if you want to rank.
 

praetserge

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So you might write your 10,000 word super guide and get lots of great backlinks and think it's the best thing since sliced bread, but it might not be what the users want, and the google AI is getting better and better at determing that.
I've a pretty good looking site on a niche with around 35k words and good backlink profile ranking in page one. The top five positions are taken by sites that look like pure spam with posts 100-200 words or less, but indeed they are more focused on what users are looking for. While i was focused more on creating long posts thinking that google will like it, but really no one want to read those posts.

I've been saying this for ages... too many people just churn out average content and call it the best thing since sliced bread. Just because your article is 5k words doesn't make it super duper.
Who on earth would read 10k word articles? If people want to read a book they buy or search for a book on topic.
I agree here that 200-300 words are more than enough to answer most of the queries... so adding a bit extra info around will give you a 500-1000 words article... that's enough. I don't want to read 10k fluff.
Here's an example I've used in the past... I need to 301 redirect through .htaccess file (it's one line of text)... I use bing... I get long articles which explain me everything I don't need to know about 301 redirects and only at the bottom they will actually show how to 301 redirect. Understandably, google is trying to get rid off all that fluff.
 
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